Welcome!

News Feed Item

GSMA Introduces New Consumer Experiences at 2014 Mobile Asia Expo

The GSMA today provided several updates for the 2014 GSMA Mobile Asia Expo taking place 11-13 June at the Shanghai New International Expo Centre (SNIEC) in Shanghai. The GSMA introduced new programmes and experiences for tech-savvy consumers attending Mobile Asia Expo, including the Fitbit Challenge, “The Quest for Area 14” mobile treasure hunt and the Showcase Stage featuring an appearance by Chinese pop star Jane Zhang. The GSMA also announced a number of new exhibitors and partners, Mobile Forum keynote speakers and new events and meetings.

Jenny Zhang (Photo: Business Wire)

Jenny Zhang (Photo: Business Wire)

“The new programmes and activities that we’re announcing today offer Mobile Asia Expo attendees, particularly consumers from Shanghai, an even richer, more engaging event experience,” said Michael O’Hara, Chief Marketing Officer, GSMA. “Through new programmes such as the innovative “The Quest for Area 14” game, the Fitbit Challenge and Showcase Dialogue sessions, along with established elements like the Connected City, attendees will really have the opportunity to see how mobile is changing the way we work, live and play.”

New Exhibitors at Mobile Asia Expo

The Mobile Asia Expo exhibition showcases the latest technologies, products and services from across the mobile ecosystem. Several additional companies have signed on to exhibit at Mobile Asia Expo, including Aicent, China Telecom, China Unicom, Coolpad, Dell, Dongguan Hydrowarriors Nanotechnology, Freescale Semiconductor Ltd., Funtalk China, Green Packet, Oberthur Technologies, Peel, Québec Government Office in Shanghai, Consulate General of Canada and TVHelp, among others. For more information on the Mobile Asia Expo exhibition, including the full exhibitor list, visit www.mobileasiaexpo.com/expo/.

Real-World Experiences in the GSMA Connected City

The GSMA announced the first companies participating in the Connected City at Mobile Asia Expo, including BMW, CityZen, Fitbit, Huawei, KT and Sequans. Through the Connected City, attendees will experience a real-world urban environment with mobile-connected products and services that can improve people’s daily lives across automotive, education, health, homes, retail and other applications. For more information, visit www.mobileasiaexpo.com/connected-city/.

Fitbit Challenge Comes to MAE

In addition to its showcase in the Connected City, Fitbit is working with the GSMA to bring the Fitbit Challenge to Mobile Asia Expo. Fitbit’s best-selling products will soon be available across China, including the Fitbit Flex™ Activity and Sleep Wristband, Fitbit One™ Wireless Activity and Sleep Tracker, Fitbit Zip™ Wireless Activity Tracker and Fitbit Aria Wi-Fi Smart Scale. Challenge participants will use Fitbit devices to monitor their daily activity, share statistics and see the real impact that live personal data can have on activity levels. Prizes will be awarded to Challenge participants that record the highest number of steps. For more information, visit www.mobileasiaexpo.com/fitbit-challenge/.

Introducing “The Quest for Area 14” Mobile Treasure Hunt

The GSMA is launching “The Quest for Area 14”, a mobile game featuring augmented reality technology that will take players on a treasure hunt across Shanghai. Players download the app, which is available for both iOS and Android handsets, and follow clues that will lead them around the city and the SNIEC to “capture” treasures. Upon signing into the app, all players receive complimentary entry to Mobile Asia Expo; in order to be eligible for the game, players must be registered to attend the event. The game will be launched at the end of May and will run through the end of Mobile Asia Expo on Friday, 13th June. The winners of the game will receive prizes including mobile handsets, tablets, televisions and other consumer electronics.

Showcase Stage – Featuring Chinese Pop Star Jane Zhang

New for Mobile Asia Expo 2014, the Showcase Stage will be situated on the exhibition floor and will feature device demonstrations, product presentations and a series of “Showcase Dialogues”, fireside chats with key opinion leaders and tech entrepreneurs focusing on topics such as mobile entrepreneurship and the evolution and impact of social media in China. ZTE has signed as a Supporting Sponsor for the Device Unlimited programme and will be presenting two sessions on the Showcase Stage.

Jane Zhang, a Chinese pop star and technology and social media enthusiast with more than 27 million Weibo followers, will appear on the Showcase Stage on Thursday, 12th June to share how her career and success have been influenced by social media. Mobile Asia Expo attendees will have the opportunity to hear Jane perform live and she will also present prizes to the winning players in The Quest for Area 14 mobile treasure hunt. For more information, visit www.mobileasiaexpo.com/showcase-stage/.

New Keynote Speakers for Mobile Forum

The GSMA announced additional keynote speakers for the Mobile Forum, including leaders of mobile operators, infrastructure providers and handset makers. New keynote speakers for the 2014 Mobile Forum include:

  • Xi Guohua, Chairman, China Mobile
  • Ryan Ding, President, Products and Solutions, Huawei
  • Lin Bin, Co-Founder and President, Xiaomi

For more information on the Mobile Forum, including the conference agenda and speaker listing, visit www.mobileasiaexpo.com/mobile-forum-overview/.

Partner Meetings at Mobile Asia Expo

For a third year, the GTI Asia Conference is returning to Mobile Asia Expo, bringing together top executives of leading operators and industry partners to address opportunities and challenges in the 4G area. The conference will explore the critical cross-ecosystem strategies that will shape the future of the industry as the broad-scale commercial deployment of LTE continues to gain pace. For more information, visit www.mobileasiaexpo.com/gti/.

China Unicom will again be hosting its China Unicom International Partners Meeting at Mobile Asia Expo, with a half-day session taking place on the morning of Tuesday, 10th June.

GSMA Hosts Shanghai New Pilot Free Trade Zone Workshop

The GSMA will host the first Shanghai New Pilot Free Trade Zone (FTZ) Workshop, an invite-only programme being held on 11th June. Shanghai’s new FTZ introduces a number of reforms designed to create a preferential environment for foreign investment, particularly in telecom services. In this workshop, FTZ officials will help attendees understand the new policies and regulations for telecom value-added services and the implications for companies doing business in Shanghai.

International MVNO Summit

Mobile Asia Expo 2014 will feature China’s first international MVNO Summit, designed to address the key opportunities and challenges in the nascent Chinese MVNO market. The day-and-a-half-long programme taking place on 12-13 June will bring together key industry players to explore business models to facilitate the development of the MVNO market in China.

New Presenting Companies for Innovation Labs and App Lab

New presenters have joined the Innovation Labs and App Lab programmes. The Committee of Communications Industry Development, MOEA (CCID), Freescale Semiconductor, Ltd. and Peel will be presenting in the Innovation Labs, while GSMA OneAPI is the Platinum Sponsor for the App Lab and will present alongside Intel Security. For more information, visit www.mobileasiaexpo.com/featured-programmes/.

Introducing the China Learning Expedition

For Mobile Asia Expo 2014, the GSMA is launching the China Learning Expedition, an immersive, interactive, five-day programme organised by the Drucker School of Claremont Graduate University. Matt Pillar, a China business expert and Drucker Senior Fellow, and other presenters will offer attendees real-world observations on how to navigate the complex, fast-growing market and establish a platform for lasting success. For more information, visit www.mobileasiaexpo.com/china-learning-expedition/.

Get Involved at Mobile Asia Expo 2014

For more information on the 2014 Mobile Asia Expo including how to attend, exhibit or sponsor, visit www.mobileasiaexpo.com. Follow developments and updates on Mobile Asia Expo (#MAE14) on Twitter @GSMA, on Facebook www.facebook.com/mobileasiaexpo, on Sina Weibo http://weibo.com/maexpo or on the GSMA account on WeChat.

About the GSMA

The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators with 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as Mobile World Congress and Mobile Asia Expo.

For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection. In his session at 18th Cloud Expo, Bradley Holt, a Developer Advocate with IBM Cloud Data Services, discussed...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...