Welcome!

News Feed Item

GSMA Introduces New Consumer Experiences at 2014 Mobile Asia Expo

The GSMA today provided several updates for the 2014 GSMA Mobile Asia Expo taking place 11-13 June at the Shanghai New International Expo Centre (SNIEC) in Shanghai. The GSMA introduced new programmes and experiences for tech-savvy consumers attending Mobile Asia Expo, including the Fitbit Challenge, “The Quest for Area 14” mobile treasure hunt and the Showcase Stage featuring an appearance by Chinese pop star Jane Zhang. The GSMA also announced a number of new exhibitors and partners, Mobile Forum keynote speakers and new events and meetings.

Jenny Zhang (Photo: Business Wire)

Jenny Zhang (Photo: Business Wire)

“The new programmes and activities that we’re announcing today offer Mobile Asia Expo attendees, particularly consumers from Shanghai, an even richer, more engaging event experience,” said Michael O’Hara, Chief Marketing Officer, GSMA. “Through new programmes such as the innovative “The Quest for Area 14” game, the Fitbit Challenge and Showcase Dialogue sessions, along with established elements like the Connected City, attendees will really have the opportunity to see how mobile is changing the way we work, live and play.”

New Exhibitors at Mobile Asia Expo

The Mobile Asia Expo exhibition showcases the latest technologies, products and services from across the mobile ecosystem. Several additional companies have signed on to exhibit at Mobile Asia Expo, including Aicent, China Telecom, China Unicom, Coolpad, Dell, Dongguan Hydrowarriors Nanotechnology, Freescale Semiconductor Ltd., Funtalk China, Green Packet, Oberthur Technologies, Peel, Québec Government Office in Shanghai, Consulate General of Canada and TVHelp, among others. For more information on the Mobile Asia Expo exhibition, including the full exhibitor list, visit www.mobileasiaexpo.com/expo/.

Real-World Experiences in the GSMA Connected City

The GSMA announced the first companies participating in the Connected City at Mobile Asia Expo, including BMW, CityZen, Fitbit, Huawei, KT and Sequans. Through the Connected City, attendees will experience a real-world urban environment with mobile-connected products and services that can improve people’s daily lives across automotive, education, health, homes, retail and other applications. For more information, visit www.mobileasiaexpo.com/connected-city/.

Fitbit Challenge Comes to MAE

In addition to its showcase in the Connected City, Fitbit is working with the GSMA to bring the Fitbit Challenge to Mobile Asia Expo. Fitbit’s best-selling products will soon be available across China, including the Fitbit Flex™ Activity and Sleep Wristband, Fitbit One™ Wireless Activity and Sleep Tracker, Fitbit Zip™ Wireless Activity Tracker and Fitbit Aria Wi-Fi Smart Scale. Challenge participants will use Fitbit devices to monitor their daily activity, share statistics and see the real impact that live personal data can have on activity levels. Prizes will be awarded to Challenge participants that record the highest number of steps. For more information, visit www.mobileasiaexpo.com/fitbit-challenge/.

Introducing “The Quest for Area 14” Mobile Treasure Hunt

The GSMA is launching “The Quest for Area 14”, a mobile game featuring augmented reality technology that will take players on a treasure hunt across Shanghai. Players download the app, which is available for both iOS and Android handsets, and follow clues that will lead them around the city and the SNIEC to “capture” treasures. Upon signing into the app, all players receive complimentary entry to Mobile Asia Expo; in order to be eligible for the game, players must be registered to attend the event. The game will be launched at the end of May and will run through the end of Mobile Asia Expo on Friday, 13th June. The winners of the game will receive prizes including mobile handsets, tablets, televisions and other consumer electronics.

Showcase Stage – Featuring Chinese Pop Star Jane Zhang

New for Mobile Asia Expo 2014, the Showcase Stage will be situated on the exhibition floor and will feature device demonstrations, product presentations and a series of “Showcase Dialogues”, fireside chats with key opinion leaders and tech entrepreneurs focusing on topics such as mobile entrepreneurship and the evolution and impact of social media in China. ZTE has signed as a Supporting Sponsor for the Device Unlimited programme and will be presenting two sessions on the Showcase Stage.

Jane Zhang, a Chinese pop star and technology and social media enthusiast with more than 27 million Weibo followers, will appear on the Showcase Stage on Thursday, 12th June to share how her career and success have been influenced by social media. Mobile Asia Expo attendees will have the opportunity to hear Jane perform live and she will also present prizes to the winning players in The Quest for Area 14 mobile treasure hunt. For more information, visit www.mobileasiaexpo.com/showcase-stage/.

New Keynote Speakers for Mobile Forum

The GSMA announced additional keynote speakers for the Mobile Forum, including leaders of mobile operators, infrastructure providers and handset makers. New keynote speakers for the 2014 Mobile Forum include:

  • Xi Guohua, Chairman, China Mobile
  • Ryan Ding, President, Products and Solutions, Huawei
  • Lin Bin, Co-Founder and President, Xiaomi

For more information on the Mobile Forum, including the conference agenda and speaker listing, visit www.mobileasiaexpo.com/mobile-forum-overview/.

Partner Meetings at Mobile Asia Expo

For a third year, the GTI Asia Conference is returning to Mobile Asia Expo, bringing together top executives of leading operators and industry partners to address opportunities and challenges in the 4G area. The conference will explore the critical cross-ecosystem strategies that will shape the future of the industry as the broad-scale commercial deployment of LTE continues to gain pace. For more information, visit www.mobileasiaexpo.com/gti/.

China Unicom will again be hosting its China Unicom International Partners Meeting at Mobile Asia Expo, with a half-day session taking place on the morning of Tuesday, 10th June.

GSMA Hosts Shanghai New Pilot Free Trade Zone Workshop

The GSMA will host the first Shanghai New Pilot Free Trade Zone (FTZ) Workshop, an invite-only programme being held on 11th June. Shanghai’s new FTZ introduces a number of reforms designed to create a preferential environment for foreign investment, particularly in telecom services. In this workshop, FTZ officials will help attendees understand the new policies and regulations for telecom value-added services and the implications for companies doing business in Shanghai.

International MVNO Summit

Mobile Asia Expo 2014 will feature China’s first international MVNO Summit, designed to address the key opportunities and challenges in the nascent Chinese MVNO market. The day-and-a-half-long programme taking place on 12-13 June will bring together key industry players to explore business models to facilitate the development of the MVNO market in China.

New Presenting Companies for Innovation Labs and App Lab

New presenters have joined the Innovation Labs and App Lab programmes. The Committee of Communications Industry Development, MOEA (CCID), Freescale Semiconductor, Ltd. and Peel will be presenting in the Innovation Labs, while GSMA OneAPI is the Platinum Sponsor for the App Lab and will present alongside Intel Security. For more information, visit www.mobileasiaexpo.com/featured-programmes/.

Introducing the China Learning Expedition

For Mobile Asia Expo 2014, the GSMA is launching the China Learning Expedition, an immersive, interactive, five-day programme organised by the Drucker School of Claremont Graduate University. Matt Pillar, a China business expert and Drucker Senior Fellow, and other presenters will offer attendees real-world observations on how to navigate the complex, fast-growing market and establish a platform for lasting success. For more information, visit www.mobileasiaexpo.com/china-learning-expedition/.

Get Involved at Mobile Asia Expo 2014

For more information on the 2014 Mobile Asia Expo including how to attend, exhibit or sponsor, visit www.mobileasiaexpo.com. Follow developments and updates on Mobile Asia Expo (#MAE14) on Twitter @GSMA, on Facebook www.facebook.com/mobileasiaexpo, on Sina Weibo http://weibo.com/maexpo or on the GSMA account on WeChat.

About the GSMA

The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators with 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as Mobile World Congress and Mobile Asia Expo.

For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...