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GSMA Introduces New Consumer Experiences at 2014 Mobile Asia Expo

The GSMA today provided several updates for the 2014 GSMA Mobile Asia Expo taking place 11-13 June at the Shanghai New International Expo Centre (SNIEC) in Shanghai. The GSMA introduced new programmes and experiences for tech-savvy consumers attending Mobile Asia Expo, including the Fitbit Challenge, “The Quest for Area 14” mobile treasure hunt and the Showcase Stage featuring an appearance by Chinese pop star Jane Zhang. The GSMA also announced a number of new exhibitors and partners, Mobile Forum keynote speakers and new events and meetings.

Jenny Zhang (Photo: Business Wire)

Jenny Zhang (Photo: Business Wire)

“The new programmes and activities that we’re announcing today offer Mobile Asia Expo attendees, particularly consumers from Shanghai, an even richer, more engaging event experience,” said Michael O’Hara, Chief Marketing Officer, GSMA. “Through new programmes such as the innovative “The Quest for Area 14” game, the Fitbit Challenge and Showcase Dialogue sessions, along with established elements like the Connected City, attendees will really have the opportunity to see how mobile is changing the way we work, live and play.”

New Exhibitors at Mobile Asia Expo

The Mobile Asia Expo exhibition showcases the latest technologies, products and services from across the mobile ecosystem. Several additional companies have signed on to exhibit at Mobile Asia Expo, including Aicent, China Telecom, China Unicom, Coolpad, Dell, Dongguan Hydrowarriors Nanotechnology, Freescale Semiconductor Ltd., Funtalk China, Green Packet, Oberthur Technologies, Peel, Québec Government Office in Shanghai, Consulate General of Canada and TVHelp, among others. For more information on the Mobile Asia Expo exhibition, including the full exhibitor list, visit

Real-World Experiences in the GSMA Connected City

The GSMA announced the first companies participating in the Connected City at Mobile Asia Expo, including BMW, CityZen, Fitbit, Huawei, KT and Sequans. Through the Connected City, attendees will experience a real-world urban environment with mobile-connected products and services that can improve people’s daily lives across automotive, education, health, homes, retail and other applications. For more information, visit

Fitbit Challenge Comes to MAE

In addition to its showcase in the Connected City, Fitbit is working with the GSMA to bring the Fitbit Challenge to Mobile Asia Expo. Fitbit’s best-selling products will soon be available across China, including the Fitbit Flex™ Activity and Sleep Wristband, Fitbit One™ Wireless Activity and Sleep Tracker, Fitbit Zip™ Wireless Activity Tracker and Fitbit Aria Wi-Fi Smart Scale. Challenge participants will use Fitbit devices to monitor their daily activity, share statistics and see the real impact that live personal data can have on activity levels. Prizes will be awarded to Challenge participants that record the highest number of steps. For more information, visit

Introducing “The Quest for Area 14” Mobile Treasure Hunt

The GSMA is launching “The Quest for Area 14”, a mobile game featuring augmented reality technology that will take players on a treasure hunt across Shanghai. Players download the app, which is available for both iOS and Android handsets, and follow clues that will lead them around the city and the SNIEC to “capture” treasures. Upon signing into the app, all players receive complimentary entry to Mobile Asia Expo; in order to be eligible for the game, players must be registered to attend the event. The game will be launched at the end of May and will run through the end of Mobile Asia Expo on Friday, 13th June. The winners of the game will receive prizes including mobile handsets, tablets, televisions and other consumer electronics.

Showcase Stage – Featuring Chinese Pop Star Jane Zhang

New for Mobile Asia Expo 2014, the Showcase Stage will be situated on the exhibition floor and will feature device demonstrations, product presentations and a series of “Showcase Dialogues”, fireside chats with key opinion leaders and tech entrepreneurs focusing on topics such as mobile entrepreneurship and the evolution and impact of social media in China. ZTE has signed as a Supporting Sponsor for the Device Unlimited programme and will be presenting two sessions on the Showcase Stage.

Jane Zhang, a Chinese pop star and technology and social media enthusiast with more than 27 million Weibo followers, will appear on the Showcase Stage on Thursday, 12th June to share how her career and success have been influenced by social media. Mobile Asia Expo attendees will have the opportunity to hear Jane perform live and she will also present prizes to the winning players in The Quest for Area 14 mobile treasure hunt. For more information, visit

New Keynote Speakers for Mobile Forum

The GSMA announced additional keynote speakers for the Mobile Forum, including leaders of mobile operators, infrastructure providers and handset makers. New keynote speakers for the 2014 Mobile Forum include:

  • Xi Guohua, Chairman, China Mobile
  • Ryan Ding, President, Products and Solutions, Huawei
  • Lin Bin, Co-Founder and President, Xiaomi

For more information on the Mobile Forum, including the conference agenda and speaker listing, visit

Partner Meetings at Mobile Asia Expo

For a third year, the GTI Asia Conference is returning to Mobile Asia Expo, bringing together top executives of leading operators and industry partners to address opportunities and challenges in the 4G area. The conference will explore the critical cross-ecosystem strategies that will shape the future of the industry as the broad-scale commercial deployment of LTE continues to gain pace. For more information, visit

China Unicom will again be hosting its China Unicom International Partners Meeting at Mobile Asia Expo, with a half-day session taking place on the morning of Tuesday, 10th June.

GSMA Hosts Shanghai New Pilot Free Trade Zone Workshop

The GSMA will host the first Shanghai New Pilot Free Trade Zone (FTZ) Workshop, an invite-only programme being held on 11th June. Shanghai’s new FTZ introduces a number of reforms designed to create a preferential environment for foreign investment, particularly in telecom services. In this workshop, FTZ officials will help attendees understand the new policies and regulations for telecom value-added services and the implications for companies doing business in Shanghai.

International MVNO Summit

Mobile Asia Expo 2014 will feature China’s first international MVNO Summit, designed to address the key opportunities and challenges in the nascent Chinese MVNO market. The day-and-a-half-long programme taking place on 12-13 June will bring together key industry players to explore business models to facilitate the development of the MVNO market in China.

New Presenting Companies for Innovation Labs and App Lab

New presenters have joined the Innovation Labs and App Lab programmes. The Committee of Communications Industry Development, MOEA (CCID), Freescale Semiconductor, Ltd. and Peel will be presenting in the Innovation Labs, while GSMA OneAPI is the Platinum Sponsor for the App Lab and will present alongside Intel Security. For more information, visit

Introducing the China Learning Expedition

For Mobile Asia Expo 2014, the GSMA is launching the China Learning Expedition, an immersive, interactive, five-day programme organised by the Drucker School of Claremont Graduate University. Matt Pillar, a China business expert and Drucker Senior Fellow, and other presenters will offer attendees real-world observations on how to navigate the complex, fast-growing market and establish a platform for lasting success. For more information, visit

Get Involved at Mobile Asia Expo 2014

For more information on the 2014 Mobile Asia Expo including how to attend, exhibit or sponsor, visit Follow developments and updates on Mobile Asia Expo (#MAE14) on Twitter @GSMA, on Facebook, on Sina Weibo or on the GSMA account on WeChat.

About the GSMA

The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators with 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as Mobile World Congress and Mobile Asia Expo.

For more information, please visit the GSMA corporate website at Follow the GSMA on Twitter: @GSMA.

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