Welcome!

News Feed Item

GSMA Introduces New Consumer Experiences at 2014 Mobile Asia Expo

The GSMA today provided several updates for the 2014 GSMA Mobile Asia Expo taking place 11-13 June at the Shanghai New International Expo Centre (SNIEC) in Shanghai. The GSMA introduced new programmes and experiences for tech-savvy consumers attending Mobile Asia Expo, including the Fitbit Challenge, “The Quest for Area 14” mobile treasure hunt and the Showcase Stage featuring an appearance by Chinese pop star Jane Zhang. The GSMA also announced a number of new exhibitors and partners, Mobile Forum keynote speakers and new events and meetings.

Jenny Zhang (Photo: Business Wire)

Jenny Zhang (Photo: Business Wire)

“The new programmes and activities that we’re announcing today offer Mobile Asia Expo attendees, particularly consumers from Shanghai, an even richer, more engaging event experience,” said Michael O’Hara, Chief Marketing Officer, GSMA. “Through new programmes such as the innovative “The Quest for Area 14” game, the Fitbit Challenge and Showcase Dialogue sessions, along with established elements like the Connected City, attendees will really have the opportunity to see how mobile is changing the way we work, live and play.”

New Exhibitors at Mobile Asia Expo

The Mobile Asia Expo exhibition showcases the latest technologies, products and services from across the mobile ecosystem. Several additional companies have signed on to exhibit at Mobile Asia Expo, including Aicent, China Telecom, China Unicom, Coolpad, Dell, Dongguan Hydrowarriors Nanotechnology, Freescale Semiconductor Ltd., Funtalk China, Green Packet, Oberthur Technologies, Peel, Québec Government Office in Shanghai, Consulate General of Canada and TVHelp, among others. For more information on the Mobile Asia Expo exhibition, including the full exhibitor list, visit www.mobileasiaexpo.com/expo/.

Real-World Experiences in the GSMA Connected City

The GSMA announced the first companies participating in the Connected City at Mobile Asia Expo, including BMW, CityZen, Fitbit, Huawei, KT and Sequans. Through the Connected City, attendees will experience a real-world urban environment with mobile-connected products and services that can improve people’s daily lives across automotive, education, health, homes, retail and other applications. For more information, visit www.mobileasiaexpo.com/connected-city/.

Fitbit Challenge Comes to MAE

In addition to its showcase in the Connected City, Fitbit is working with the GSMA to bring the Fitbit Challenge to Mobile Asia Expo. Fitbit’s best-selling products will soon be available across China, including the Fitbit Flex™ Activity and Sleep Wristband, Fitbit One™ Wireless Activity and Sleep Tracker, Fitbit Zip™ Wireless Activity Tracker and Fitbit Aria Wi-Fi Smart Scale. Challenge participants will use Fitbit devices to monitor their daily activity, share statistics and see the real impact that live personal data can have on activity levels. Prizes will be awarded to Challenge participants that record the highest number of steps. For more information, visit www.mobileasiaexpo.com/fitbit-challenge/.

Introducing “The Quest for Area 14” Mobile Treasure Hunt

The GSMA is launching “The Quest for Area 14”, a mobile game featuring augmented reality technology that will take players on a treasure hunt across Shanghai. Players download the app, which is available for both iOS and Android handsets, and follow clues that will lead them around the city and the SNIEC to “capture” treasures. Upon signing into the app, all players receive complimentary entry to Mobile Asia Expo; in order to be eligible for the game, players must be registered to attend the event. The game will be launched at the end of May and will run through the end of Mobile Asia Expo on Friday, 13th June. The winners of the game will receive prizes including mobile handsets, tablets, televisions and other consumer electronics.

Showcase Stage – Featuring Chinese Pop Star Jane Zhang

New for Mobile Asia Expo 2014, the Showcase Stage will be situated on the exhibition floor and will feature device demonstrations, product presentations and a series of “Showcase Dialogues”, fireside chats with key opinion leaders and tech entrepreneurs focusing on topics such as mobile entrepreneurship and the evolution and impact of social media in China. ZTE has signed as a Supporting Sponsor for the Device Unlimited programme and will be presenting two sessions on the Showcase Stage.

Jane Zhang, a Chinese pop star and technology and social media enthusiast with more than 27 million Weibo followers, will appear on the Showcase Stage on Thursday, 12th June to share how her career and success have been influenced by social media. Mobile Asia Expo attendees will have the opportunity to hear Jane perform live and she will also present prizes to the winning players in The Quest for Area 14 mobile treasure hunt. For more information, visit www.mobileasiaexpo.com/showcase-stage/.

New Keynote Speakers for Mobile Forum

The GSMA announced additional keynote speakers for the Mobile Forum, including leaders of mobile operators, infrastructure providers and handset makers. New keynote speakers for the 2014 Mobile Forum include:

  • Xi Guohua, Chairman, China Mobile
  • Ryan Ding, President, Products and Solutions, Huawei
  • Lin Bin, Co-Founder and President, Xiaomi

For more information on the Mobile Forum, including the conference agenda and speaker listing, visit www.mobileasiaexpo.com/mobile-forum-overview/.

Partner Meetings at Mobile Asia Expo

For a third year, the GTI Asia Conference is returning to Mobile Asia Expo, bringing together top executives of leading operators and industry partners to address opportunities and challenges in the 4G area. The conference will explore the critical cross-ecosystem strategies that will shape the future of the industry as the broad-scale commercial deployment of LTE continues to gain pace. For more information, visit www.mobileasiaexpo.com/gti/.

China Unicom will again be hosting its China Unicom International Partners Meeting at Mobile Asia Expo, with a half-day session taking place on the morning of Tuesday, 10th June.

GSMA Hosts Shanghai New Pilot Free Trade Zone Workshop

The GSMA will host the first Shanghai New Pilot Free Trade Zone (FTZ) Workshop, an invite-only programme being held on 11th June. Shanghai’s new FTZ introduces a number of reforms designed to create a preferential environment for foreign investment, particularly in telecom services. In this workshop, FTZ officials will help attendees understand the new policies and regulations for telecom value-added services and the implications for companies doing business in Shanghai.

International MVNO Summit

Mobile Asia Expo 2014 will feature China’s first international MVNO Summit, designed to address the key opportunities and challenges in the nascent Chinese MVNO market. The day-and-a-half-long programme taking place on 12-13 June will bring together key industry players to explore business models to facilitate the development of the MVNO market in China.

New Presenting Companies for Innovation Labs and App Lab

New presenters have joined the Innovation Labs and App Lab programmes. The Committee of Communications Industry Development, MOEA (CCID), Freescale Semiconductor, Ltd. and Peel will be presenting in the Innovation Labs, while GSMA OneAPI is the Platinum Sponsor for the App Lab and will present alongside Intel Security. For more information, visit www.mobileasiaexpo.com/featured-programmes/.

Introducing the China Learning Expedition

For Mobile Asia Expo 2014, the GSMA is launching the China Learning Expedition, an immersive, interactive, five-day programme organised by the Drucker School of Claremont Graduate University. Matt Pillar, a China business expert and Drucker Senior Fellow, and other presenters will offer attendees real-world observations on how to navigate the complex, fast-growing market and establish a platform for lasting success. For more information, visit www.mobileasiaexpo.com/china-learning-expedition/.

Get Involved at Mobile Asia Expo 2014

For more information on the 2014 Mobile Asia Expo including how to attend, exhibit or sponsor, visit www.mobileasiaexpo.com. Follow developments and updates on Mobile Asia Expo (#MAE14) on Twitter @GSMA, on Facebook www.facebook.com/mobileasiaexpo, on Sina Weibo http://weibo.com/maexpo or on the GSMA account on WeChat.

About the GSMA

The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators with 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as Mobile World Congress and Mobile Asia Expo.

For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean sep...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.