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Tesco Ramps up Ecommerce with CDNetworks’ Content Acceleration

CDNetworks has been chosen by Tesco, a leading global retailer (grocery and general merchandise), to accelerate its website and bolster global online sales in key growth markets including China, Thailand and Malaysia. CDNetworks Content Acceleration optimizes Tesco’s consumer shopping experience by reducing website load times by over 70% in Asia. In addition, CDNetworks Dynamic Web Acceleration ensures an efficient shopping basket experience.

Chirag Shah, Lead Service Manager, Online International Grocery at Tesco said, "With plans to continue supporting our global position and online growth, we needed to strengthen our ecommerce end-user shopping experience in order to remain competitive. Speeding up the web page content delivery to our customers is imperative in order to provide an uninterrupted online experience and encourage repeat visits and purchases. By using CDNetworks, we can offer our customers quick, exceptional service."

By using CDNetworks’ Content Acceleration, static content is cached locally close to the end user, thus reducing distance-induced latency from Tesco’s local servers. This has decreased load time of Tesco’s web pages by over 70% and the time it takes to render cached content by up to 40%. At the same time, CDNetworks’ Dynamic Web Acceleration Service accelerates the shopping basket, providing customers with a fast, efficient and glitch-free online shopping experience.

Being able to provide customers around the world with the an excellent online shopping experience is key to raising Tesco’s profile globally, enabling it to tap into international markets and grow revenue. China has become the world’s second-largest ecommerce market, with estimates that by 2020 the sector could generate $420 billion to $650 billion in online sales and equal that of the United States, Japan, the United Kingdom, Germany and France combined. However, the nature of the internet in China poses barriers to entry for retailers.

Chirag Shah, Tesco explained: "China poses certain restrictions on international websites that need to be adhered to, otherwise they can be blocked. In addition, due to the fragmented network topology and limited peering points, it can be a challenge to provide consistent website performance across the country. In order to ensure our website was reaching our customers in China, we needed a content delivery network provider that not only has the necessary local infrastructure in place, but can also help us with the regulatory requirements. CDNetworks met our needs as it has a strong infrastructure and local presence in China as well as our key markets for Tesco."

Jeff Kim, President & COO of CDNetworks Americas/EMEA said: "Asia can prove to be a challenge for many retailers when it comes to ecommerce. Geography, local infrastructure and awkward regulations are all barriers to entry that need to be overcome in order to deliver an effortless glitch-free online shopping experience for consumers, while remaining competitive, building a strong profile and increasing revenue. With our local expertise and Points of Presence, we are well positioned to help global companies such as Tesco reach their international audience effectively."

About CDNetworks

CDNetworks enables Global Cloud Acceleration. Our mission is to transform the Internet into a secure, reliable, scalable and high performing Application Delivery Network. CDNetworks’ unique position as the only multinational CDN with expertise and infrastructure in China, Russia and other emerging markets, enables us to be trusted partners in local markets, while serving as foremost experts on extending into global markets. Accelerating more than 40,000 global websites and cloud services over our 140 PoPs, CDNetworks serves its e-business customers across industries like finance, travel, ecommerce, learning management, high tech, manufacturing and media. CDNetworks has been serving its enterprise customers for more than 13 years, and has offices in the U.S., Korea, China, Japan, and the UK. For more information, please visit: http://www.cdnetworks.com

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