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18th Annual # vadconext Trade Show: a Fully Connected Event Providing Insights into the E-Trends of the Future
|By Business Wire
|April 29, 2014 06:53 AM EDT
As the showcase event for a now fully connected retail industry, the
# vadconext trade show will once again this year be offering an overview
of the latest techniques being adopted across the sector, whether in the
field of e-commerce, multi-channel distance selling, direct marketing,
social media or e-logistics. Featured this year are a host of concrete
solutions aimed at stakeholders across the commercial chain, be they
companies with a background in traditional distance selling, pure plays
or retailers. Organised jointly by La Poste, the Grand Lille CCI, SKEMA
Business School, GL Events and their partners, #vadconext will be
casting the spotlight on 4 central themes this year, namely Data,
Commerce, Logistics and Customer Relations. # vadconext is set once
again to host a rich programme of high-quality events supported by
top-notch speakers, contributions from world-leading retailers, and an
innovation area that has been redesigned and enhanced for an even more
realistic experience of shopping in tomorrow's world.
vadconext: Reflecting the current and future
challenges facing all forms of commerce.
Gone are the
days of building the shopping experience around a single channel. Today,
the shopping experience is envisaged as a combination of all the
interactions engaged in with a brand, whether through a store, an
e-commerce website or a mobile application. Digital technology is the
main driver of change in the retail sector, and is quickly closing the
gap between physical and digital touch points. The digital and real
worlds now not only coexist side-by-side, they overlap and interweave to
offer consumers a more open, seamless and instantaneous experience.
Showrooming, multiple touch points, cross-channel consumption, the new
challenges posed by web-POS convergence, generation of in-store traffic
via digital media… These are just some of the issues faced by
e-merchants and retailers today, and will be explored through a rich and
varied programme of events over the three days.
Start-ups, research laboratories and major
retailers, all united under the banner of innovation to provide a
foretaste of the future of retailing.
acknowledged as a distinguishing feature of the trade show, innovation
will once again be the central focus of the event. Cutting-edge
technology, prototypes, purchase-path simulation... Innovation will be
ever-present, in all its forms.
The Innovation Space: Home of innovative start-ups.
Connected Innovation Village, coordinated by Pôle
Ubiquitaire-EuraTechnologies, will host 20 regional start-ups – as well
as several others from around France – selected for their innovative
solutions in 4 areas of application in the field of connected commerce,
namely: Smart Shopping Solutions, Digital Shopping, Social Shopping and
Innovation Lab. The Innovation Lab, hosted by the CITC-EuraRFID, will be
the showcase venue for innovations developed by research laboratories.
New Shopping Experience 5.0: Imagining new approaches to engaging
customers in a connected commerce environment - Hosted by PICOM.
its event entitled "New Shopping Experience 5.0", PICOM – the French
competitiveness cluster for the retail sector – will provide visitors
with a unique opportunity to experience new approaches to engaging
customers in tomorrow's retail sector. Seven projects, developed by six
innovative SMBs in collaboration with six major retail chains and a
research laboratory, will be on exhibit. A technology showcase as well
as a real laboratory for testing and conducting experiments on new
approaches to engaging customers in stores, at home and on the move.
An international congress on innovation in the retail sector.
the question, "What’s next in retail?", the Conext Innovation Congress
will serve as a forum for major retailers and international experts to
share their vision of the future of retailing. Connected Objects, Big
Data, and the current state of play in international retail are just
some of the topics that will be addressed on Wednesday October 22.
Highlights of # vadconext 2014
workshops, conferences and seminars scheduled for this year's #
vadconext will focus on 4 key themes, namely Data, Commerce, Logistics
and Customer Relations. Over the three-day event, French and
international experts, companies and decision-makers will be on hand to
provide an expected 10,000 visitors with a 360° view of current and
emerging trends, techniques and innovations in the field of connected
commerce, enabling them to form a global view of the sector.
Among the feature events this year are:
> The opening Conference, hosted by FEVAD.
> The "Conext Innovation Congress", on the theme, "What’s
next in retail?"
> ISMD International Congress (Innovation Service and Digital
Marketing): A multi-disciplinary congress which seeks to promote the
dissemination of research findings in the fields of Innovation Service,
e-Commerce and e-Services.
> Awards: Digital Commerce Stars, Prix Qualité Commerce,
Retail Innovation and Research Awards, Digital, Creativity Awards...
> The Web Analytics Rendez-Vous: One of Europe's foremost
social gatherings in the field.
> Workshops: A series of workshops in which experts will be
given the opportunity to share their views on a number of issues that
are specific to multi-channel distance selling and e-commerce.
> Business Meetings: one-to-one meetings to create new
KEY FIGURES FOR THE 2014 EDITION
> 190 exhibitors
> 10,000 professional visitors
> 1 international congress
> More than 100 conferences, debates, customer case
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