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Zinio Acquires Audience Media to Become Mobile First Leader in Digital Magazines
|By Business Wire
|April 29, 2014 07:31 AM EDT
the world’s largest digital newsstand and leading magazine app for iOS,
Android and web, announced today that it has acquired Audience
Media, the leading developer of mobile app solutions, to translate
print publications into mobile apps optimized for the smartphone and
tablet reading experiences.
Zinio Acquires Audience Media to Become Mobile First Leader in Digital Magazines (Photo: Business Wire)
This acquisition will make Zinio the dominant player in magazine content
for mobile devices, as well as expanding their footprint into the
digital publishing services space by creating a mobile first experience
for consumers that prefer a dedicated magazine app. Zinio will be the
industry’s first magazine content aggregator to make white label branded
apps for consumers.
“Mobile is the future of digital publishing, and this acquisition
reinforces our ability to work with more magazine publishers to deliver
premium content to an expanded audience of users,” said Joan Solà, EVP,
Chief Global Markets at Zinio. “Bringing the unique capabilities of
Audience Media into our organization gives Zinio the opportunity to
deliver the best mobile experiences for consumers seeking individual
branded apps or Zinio’s aggregated ‘all in one place’ experience. We are
increasing our footprint to become the leading mobile first player for
digital magazines. There is a growing consumer appetite for high quality
magazine content, and this acquisition will make it possible to develop
apps for long tail content in specific niches. We are eager to serve the
needs of online magazine readers in creative new ways.”
Digital magazines are now an $11 billion dollar industry with overall
growth of 34 percent in the last quarter of 2013. The digital magazine
is anticipated to represent 25% of total circulation by 2016. Whether
consumers choose to read magazines on the Zinio app or use individual
branded newsstand apps from their favorite magazines, Zinio will be part
of the digital magazine experience for both. The Zinio app enables
readers to access more than 5,000 digital magazines from titles such as
GQ, Wired, Fast Company, National Geographic and many more. Zinio’s
top-rated free apps are available for iOS, Android, Windows and web.
The acquisition of Audience Media will also enable Zinio to expand its
publisher service offerings. With the cross-platform editorial content
management system (CMS) capabilities enabled by Audience Media,
publishers who have struggled to address the software challenges and
cost implications of the move from print to digital will now have a
seamless way to manage their content and publishing experience across
multiple platforms, countries and languages.
“We are excited to be part of Zinio and introduce our technology to new
audiences,” said Andrew Duck, CTO, Audience Media. “By joining forces
with a category leader like Zinio, we are giving millions access to
digital magazines across devices and helping publishers make a seamless
transition from print to digital with the best tools in the industry.”
The world’s first and largest digital newsstand, Zinio has been
downloaded by over 24 million readers and provides access to more than
5,000 magazines on 33 local newsstands via smartphones, tablets and PCs.
Rated “Top 20 Best iOS and Android App of 2012” by Tech Crunch and “Best
App Ever” for iOS by 5 million fans, Zinio strives to deliver the best
magazine reading experience at your fingertips, anytime, anywhere. Zinio
is headquartered in downtown San Francisco with offices in New York,
London and Barcelona.
Zinio’s free magazine app is available for iOS, Android, Windows 8
devices and on the web at www.Zinio.com.
About Audience Media
Audience Media S.L. are the developers of a revolutionary multi-channel
publishing system for the communications, marketing and media
industries. The company was first established in Barcelona, Spain and
has grown to include development and sales offices based in New Zealand,
South Africa, UK & Vietnam.
Audience Media has clients in 14 countries, including brands such as
Cosmopolitan, CIO, Good Housekeeping, Grazia, Hello!, and Marie Claire.
The Audience Media CMS helps clients deliver content and engage readers
across multiple channels for corporate communications, niche print
publications, consumer magazines and national newspapers, with engaging
user interfaces, responsive design and intuitive tablet and mobile
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140429005709/en/
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