News Feed Item

Virgin Pulse Expands Fast-Growing Family of Compatible Wearable Fitness Devices and Apps, Adds Endomondo and Misfit

Virgin Pulse, the market leader in the rapidly-growing employee health engagement category, today added a new wearable fitness device and mobile app to the suite of those integrated with its platform. The company added Endomondo, a popular social fitness network and mobile tracking app that turns smartphones into a personal trainer and social motivator, and Shine from Misfit, the elegant, all-metal activity tracker that you can wear anywhere.

Virgin Pulse is the first corporate wellness provider to directly integrate with Misfit’s Shine, a sleek activity and sleep monitoring device that allows for infinite customizability via a selection of stylish accessories and doesn’t require charging. Virgin Pulse supports a wide array of the industry’s leading wearable fitness devices and mobile apps, including solutions from Fitbit, MyFitnessPal, Polar, RunKeeper via their Health Graph API, as well as its own Max device and Pulse Mobile App. With MyFitnessPal and RunKeeper themselves integrating with dozens of devices, Virgin Pulse already has entry into a broad ecosystem of wearables and apps from the world’s top manufacturers, beyond these existing integrations.

Technology is disrupting corporate wellness—for all the right reasons. No longer just the shiny objects utilized by early adopters or fitness enthusiasts, wearable devices and apps are important tools to help improve employee health and engagement. Just as BYOD (“bring your own device”) has allowed employees to use the technology device—tablet, smartphone or laptop—of their choice, the “consumerization” of office technology has extended to the employee wellness market. Employees want to use the devices and apps they want to use; and studies have shown that more than half of consumers are aware of wearable fitness devices, and one in three are likely to buy one on their own.1

Studies also show that individuals who utilize wearable fitness devices or apps lead more active lifestyles—and pursuing a fitness goal while wearing one can increase the effectiveness of reaching fitness goals by more than 20 percent2. With these numbers in mind, Virgin Pulse is committed to providing its end-users with the broadest range of choices in devices and apps in support of their efforts to make healthy behavior changes that help them get the energy, focus, and drive they’ll need to be able to engage at work and in their lives.

“Wearable fitness technology can have a dramatic impact on helping change behaviors and nudge people along. And that’s what modern wellness is all about—changing behaviors and engaging people to live better,” said Chris Boyce, Virgin Pulse’s CEO. “Incorporating wearable fitness tech as part of a workplace wellness program helps employers reach not just the worried well but the majority of the population—the people who aren’t taking it upon themselves to investigate these devices and aren’t willing to pay a lot for them on their own. With those factors in mind, we’ll continue to add even more of the best wearable fitness devices and mobile apps to our growing suite of compatible devices in order to provide even more consumer choice and to continue delivering the great consumer experience for which the Virgin brand is known. We’re excited to welcome Endomondo and Misfit’s Shine to our family of compatible wearable fitness devices and apps.”

Mette Lykke, Endomondo’s CEO & Co-Founder, said, “Endomondo prides itself on being fun, social and motivating. With tens of millions of users around the globe, we also believe in the power of community—involving family and friends in the process of getting healthy. Our integration with Virgin Pulse is a logical extension of our core tenets, and we’re excited to bring our application to Virgin Pulse’s corporate customers and their employees.”

"Corporate wellness programs are an incredible opportunity to affect healthy change at scale, and nothing is cooler than that," said Misfit CEO & Founder Sonny Vu. "We’re excited to partner with Virgin Pulse to bring Shine to even more employees across the country."

Beyond the latest wearable fitness devices and mobile apps, Virgin Pulse has also extended its platform to integrate with the National Independent Health Club Association (NIHCA). This new partnership provides Virgin Pulse clients with yet another way to incentivize physical activity and healthy lifestyles, such as reimbursing employees for health club membership fees or offering rewards for health club visits.


Virgin Pulse, part of Sir Richard Branson’s famed Virgin Group, helps employers create a workforce with the energy, focus, and drive necessary to fully engage at work and in life. With its award-winning, online platform, the company fosters healthy daily habits and sustainable behavior change that help employees thrive at work and across all aspects of life. Unlike narrowly-focused employee health and engagement solutions, Virgin Pulse is a hub of consumer-focused strategies and innovative tools that set the foundation for a company’s engagement efforts. More than 250 industry leaders representing 1.5M+ employees have selected Virgin Pulse’s programs to reinvigorate their workplace. Learn more at www.virginpulse.com.

1 https://www.npd.com/wps/portal/npd/us/news/press-releases/wearable-tech-device-awareness-surpasses-50-percent-among-us-consumers-according-to-npd/

2 http://www.ncbi.nlm.nih.gov/pubmed/15809569

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Since we launched LinuxONE we learned a lot from our customers. More than anything what they responded to were some very unique security capabilities that we have," explained Mark Figley, Director of LinuxONE Offerings at IBM, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
I love the beginning of the year. It is always enjoyable to see people's predictions for trends in the coming year. Publications like Fortune, CNN Money, Washington Post and the Atlantic speculate about what gadgets and technologies are going to take off in popularity this year, psychics predict which celebrities will have babies and fall in love, and I start to think about trends like DevOps and where the software delivery industry is headed next.CollabNet, Eric Robertson, predicted.
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...