Welcome!

News Feed Item

Virgin Pulse Expands Fast-Growing Family of Compatible Wearable Fitness Devices and Apps, Adds Endomondo and Misfit

Virgin Pulse, the market leader in the rapidly-growing employee health engagement category, today added a new wearable fitness device and mobile app to the suite of those integrated with its platform. The company added Endomondo, a popular social fitness network and mobile tracking app that turns smartphones into a personal trainer and social motivator, and Shine from Misfit, the elegant, all-metal activity tracker that you can wear anywhere.

Virgin Pulse is the first corporate wellness provider to directly integrate with Misfit’s Shine, a sleek activity and sleep monitoring device that allows for infinite customizability via a selection of stylish accessories and doesn’t require charging. Virgin Pulse supports a wide array of the industry’s leading wearable fitness devices and mobile apps, including solutions from Fitbit, MyFitnessPal, Polar, RunKeeper via their Health Graph API, as well as its own Max device and Pulse Mobile App. With MyFitnessPal and RunKeeper themselves integrating with dozens of devices, Virgin Pulse already has entry into a broad ecosystem of wearables and apps from the world’s top manufacturers, beyond these existing integrations.

Technology is disrupting corporate wellness—for all the right reasons. No longer just the shiny objects utilized by early adopters or fitness enthusiasts, wearable devices and apps are important tools to help improve employee health and engagement. Just as BYOD (“bring your own device”) has allowed employees to use the technology device—tablet, smartphone or laptop—of their choice, the “consumerization” of office technology has extended to the employee wellness market. Employees want to use the devices and apps they want to use; and studies have shown that more than half of consumers are aware of wearable fitness devices, and one in three are likely to buy one on their own.1

Studies also show that individuals who utilize wearable fitness devices or apps lead more active lifestyles—and pursuing a fitness goal while wearing one can increase the effectiveness of reaching fitness goals by more than 20 percent2. With these numbers in mind, Virgin Pulse is committed to providing its end-users with the broadest range of choices in devices and apps in support of their efforts to make healthy behavior changes that help them get the energy, focus, and drive they’ll need to be able to engage at work and in their lives.

“Wearable fitness technology can have a dramatic impact on helping change behaviors and nudge people along. And that’s what modern wellness is all about—changing behaviors and engaging people to live better,” said Chris Boyce, Virgin Pulse’s CEO. “Incorporating wearable fitness tech as part of a workplace wellness program helps employers reach not just the worried well but the majority of the population—the people who aren’t taking it upon themselves to investigate these devices and aren’t willing to pay a lot for them on their own. With those factors in mind, we’ll continue to add even more of the best wearable fitness devices and mobile apps to our growing suite of compatible devices in order to provide even more consumer choice and to continue delivering the great consumer experience for which the Virgin brand is known. We’re excited to welcome Endomondo and Misfit’s Shine to our family of compatible wearable fitness devices and apps.”

Mette Lykke, Endomondo’s CEO & Co-Founder, said, “Endomondo prides itself on being fun, social and motivating. With tens of millions of users around the globe, we also believe in the power of community—involving family and friends in the process of getting healthy. Our integration with Virgin Pulse is a logical extension of our core tenets, and we’re excited to bring our application to Virgin Pulse’s corporate customers and their employees.”

"Corporate wellness programs are an incredible opportunity to affect healthy change at scale, and nothing is cooler than that," said Misfit CEO & Founder Sonny Vu. "We’re excited to partner with Virgin Pulse to bring Shine to even more employees across the country."

Beyond the latest wearable fitness devices and mobile apps, Virgin Pulse has also extended its platform to integrate with the National Independent Health Club Association (NIHCA). This new partnership provides Virgin Pulse clients with yet another way to incentivize physical activity and healthy lifestyles, such as reimbursing employees for health club membership fees or offering rewards for health club visits.

ABOUT VIRGIN PULSE

Virgin Pulse, part of Sir Richard Branson’s famed Virgin Group, helps employers create a workforce with the energy, focus, and drive necessary to fully engage at work and in life. With its award-winning, online platform, the company fosters healthy daily habits and sustainable behavior change that help employees thrive at work and across all aspects of life. Unlike narrowly-focused employee health and engagement solutions, Virgin Pulse is a hub of consumer-focused strategies and innovative tools that set the foundation for a company’s engagement efforts. More than 250 industry leaders representing 1.5M+ employees have selected Virgin Pulse’s programs to reinvigorate their workplace. Learn more at www.virginpulse.com.

1 https://www.npd.com/wps/portal/npd/us/news/press-releases/wearable-tech-device-awareness-surpasses-50-percent-among-us-consumers-according-to-npd/

2 http://www.ncbi.nlm.nih.gov/pubmed/15809569

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists discussed...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...