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Everydayhero(TM) Launches in the United States, Pioneering the Next Generation of Online Giving

New Online Service Offers Visual Quantification of an Individual's Giving Activities Over Time

CHARLESTON, SC -- (Marketwired) -- 04/29/14 -- Everydayhero, an innovative online giving service from Blackbaud (NASDAQ: BLKB), today announced its arrival in the United States and introduces the next generation of online giving technology. Everydayhero moves beyond traditional fundraising and crowdfunding services to offer a holistic giving experience that not only enables people to fundraise, but also track and view all the activity that goes into supporting the causes they love.

"We've researched the motivations and unmet needs of people who give, and have found that raising money isn't the only measure of the good people do for the causes they care about," said Simon Lockyer, co-founder of everydayhero. "A lot of the time, effort, and commitment given to supporting causes often goes unrecognized, yet it all contributes to raising awareness and driving change. We want people to see the broader picture of what they really give and feel good about the impact they have, so we're excited to offer this new approach to giving in the United States."

Introducing The Next Generation In Online Giving: The Giving Footprint™

Existing crowdfunding platforms have made online giving a more accessible and efficient channel. Everydayhero is leading the next generation in online giving by transcending these platforms to offer supporters a window into their entire giving life. By integrating with tools many people use everyday, everydayhero quantifies all the effort that goes into supporting a cause. Giving information is aggregated from Twitter, Facebook, VolunteerMatch, and MapMyFitness to create a person's unique Giving Footprint, which grows over time. This tangible approach provides feedback and recognition that ultimately boosts a person's energy, drive, and commitment to continue to make a difference and better the world.

Everydayhero enables users to do the following:

1. Choose a Cause: everydayhero helps users find the nonprofits that mean the most to them. The service offers access to more than a million nonprofit organizations. Each nonprofit is vetted and verified by everydayhero to ensure fundraisers' and donors' money safely reaches their chosen charity.

2. Create Their Own Giving Journey: everydayhero allows people to help their favorite causes and nonprofits in their own unique way -- some people run marathons to raise money, while others prefer to volunteer time.

3. Watch Their Giving Footprint Grow: The Giving Footprint provides feedback across four key areas of giving, which include effort, voice, community, and money, to provide a dynamic visualization that grows with each action a person takes to make a difference.

  • Effort - Integrations with MapMyFitness and VolunteerMatch allow everydayhero to seamlessly track all of the effort that goes into supporting a cause. This can include miles run or calories burned while training for a race, or hours spent volunteering.

  • Voice - everydayhero tracks social activity on Facebook and Twitter to count how often a giving story is shared. Additionally, the number of views an everydayhero supporter page receives is tallied to show the full impact of a supporter's voice.

  • Community - everydayhero helps its members to see the collective impact of all users' efforts by showing how many total users support the same causes, along with the collective amounts of money raised and support given.

  • Money - Recording and viewing donations made and funds raised for a cause over a lifetime allows users to monitor their progress and see the full extent of their impact over time.

To seamlessly track all of the hours spent volunteering and giving back, everydayhero is integrated with VolunteerMatch, the largest web-based volunteer engagement network offering more than 85,000 volunteer opportunities in the United States.

"Volunteering is an important part of many people's giving journey," said Greg Baldwin, president of VolunteerMatch. "We are pleased to be working with everydayhero to innovate and help more people find and share their volunteer experiences."

For individuals involved in event and fitness-based fundraising, everydayhero is integrated with MapMyFitness, a fitness tracking application, to allow individuals to see the effort and time spent training on their Giving Footprint.

"Much like fitness trackers quantify daily activity, everydayhero tracks people's Giving Footprints to help them see the bigger picture of their total efforts," said Robin Thurston, president at MapMyFitness. "Integrating with a platform like everydayhero is another way we're expanding our vision to make fitness rewarding. Many of our users participate in fundraising events and being able to recognize fitness tracking as part of their giving is a leap forward in the nonprofit industry."

Everydayhero was founded in Australia and has helped hundreds of thousands of people to raise more than $230 million and give to nonprofits around the world. Starting today, people in the U.S. can join everydayhero's rich giving community. Individuals or groups looking for a new way to give and see the impact of all the good they do can sign up by visiting

About everydayhero
Everydayhero is a Blackbaud (NASDAQ: BLKB) service that is transforming how people give to and connect with the causes they care about most. Everydayhero believes every fundraising and giving effort counts towards creating change and is represented by far more than a dollar amount. The service helps supporters to fundraise and volunteer for nonprofits and see how their effort, voice, money, and community activity contribute to the growth of their personal Giving Footprint. For more information visit

About Blackbaud
Serving the nonprofit and education sectors for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with approximately 30,000 customers in over 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent K-12 education, animal welfare and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions and related services for organizations of all sizes including: fundraising, eMarketing, advocacy, constituent relationship management (CRM), financial management, payment services, analytics and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, the Netherlands, Ireland and the United Kingdom. For more information, visit

Investors and others should note that we announce material financial information to our investors using our website,, SEC filings, press releases, public conference calls and webcasts. We use these channels as well as social media to communicate with our customers and public about our company, our services and other issues. It is possible that the information we post on social media could be deemed material information. Therefore, we encourage investors, the media, and others interested in our company to review the information we post on the social media channels listed on the "Investor Relations" section of the company's website at

Forward-looking Statements

Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; risks associated with our products and services capability to provide online giving experiences; risks related to uncertainty regarding market acceptance of products and services, including the adoption of online fundraising; risks associated with the capability of our products and services to aggregate data from multiple external sources and the ability to successfully use those aggregations, including those aggregations related to a unique Giving Footprint; the ability to achieve success in fundraising initiatives; risks associated with successful implementation of multiple integrated software products; delays or interruptions in hosted services; failure to securely collect, store and transmit personal information and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC's website at or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

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