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SNS FiRe Conference Names Apeel Sciences a 2014 FiReStarter Company

Global Thought Leaders Converge to Work on Solving Some of the World's Greatest Challenges in Real-Time

FRIDAY HARBOR, WA -- (Marketwired) -- 04/29/14 -- Strategic News Service (SNS) is proud to announce that Apeel Sciences has been selected as a 2014 FiReStarter company to be featured at the 12th annual Future in Review (FiRe) conference. Described by The Economist as "the best technology conference in the world," FiRe features global thought leaders in technology and the global economy, including Elon Musk, Mark Hurd, Vint Cerf, Leroy Hood, Patti Grace Smith, Craig Venter, Paul Jacobs, Michael Dell, and many others. FiReStarters are selected based on the strength of their innovations and their potential to bring positive change to the world, and are showcased at an exclusive investor reception at the FiRe conference, in panels throughout the event, and with ongoing relationships introduced and supported by SNS.

Recent reports indicate post-harvest losses of 40% in the United States, and a staggering 70%-90% in the developing world, despite widespread efforts to improve crop yields through selective breeding and pesticide usage. Apeel Sciences provides proprietary solutions, created from natural plant extracts, to reduce post-harvest losses and increase the shelf life of perishable items, such as fruit, vegetables, and cut flowers. Sourced from low-cost sustainable materials and applied to the surface of fresh produce using an inexpensive spray coating technique, Apeel's solutions act as ultrathin organic edible barrier coatings. By mitigating spoilage caused by water loss, oxidation, and microbial attack, Apeel Sciences is helping feed our world's population while conserving our natural resources.

"As the world's population continues to rise, humanity will find it increasingly difficult to ignore inefficiencies surrounding food production. We believe FiRe is the perfect venue to present our edible innovations to some of the world's most forward-thinking individuals," said James Rogers, President and CEO of Apeel Sciences.

"We are delighted to have Apeel Sciences join us at FiRe 2014 as a FiReStarter company. We have been watching them develop this world-changing technology for a couple of years now, and we look forward to helping them get the word out about their work in advancing organic preservation. What a terrific idea!" said Mark Anderson, FiRe Chair and CEO of the Strategic News Service.

Future in Review is a gathering of world-class thought leaders, convened each year with the goal of providing the most accurate look forward in technology. FiRe is a world leader in exploring how technology drives the world economy, and in using technology to solve major social challenges. These goals have been consistently achieved through FiRe's collaboration across technology-driven industries and through active support from the global FiRe community. Now in its 12th year, FiRe 2014 will take place May 20-23 at the Montage in Laguna Beach, California.

To register for FiRe 2014, and to see bios of speakers and other participants, go to www.futureinreview.com.

Strategic News Service was founded by Mark Anderson in 1995 as the first subscription-based online news service. Since its inception, SNS has proven the most accurate predictive report covering technology and the global economy. Its subscribers include top managers at technology and finance companies across the globe, including Oracle, Microsoft, Dell, HP, Cisco, Intel, Google, British Telecom, SpaceX, Amazon, Telstra, and others.

SNS has been operating the annual FiRe conference since 2003. FiRe exposes world experts and participants to new ideas, and conversations about them, producing an accurate portrait of the future; and focuses on creating technology solutions to current local and global problems. FiRe 2014 will take place May 20-23 at the Montage Laguna Beach, California. For more information and to register, go to www.futureinreview.com.

Future in Review™ is a Strategic News Service™ conference. Future in Review and Strategic News Service (SNS) are registered international trademarks. The "SNS Global Report" is the most accurate publicly ranked predictive newsletter in computing and communications.

Websites: www.stratnews.com, www.futureinreview.com

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Press Contact:
Sally Anderson
Strategic News Service
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