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Introducing Mode Media, The Next Generation Lifestyle Entertainment Company Providing Premium Curated Content at Scale
|By Business Wire
|April 29, 2014 01:16 PM EDT
Today, Glam Media announced the company’s new name: Mode Media. Unveiled
by Founder and CEO Samir Arora at the 2014 Digital Content NewFronts,
Mode Media represents a significant evolution of Glam Media—building a
new curated content technology platform, introducing new channels,
broadening audiences to include men, making a significant move to video
and creating new consumer content discovery, curation and distribution
products. Glam will become the fashion, beauty and style channel of Mode
Media, continuing its position as the #1 lifestyle media property in the
“Today marks a major transformation of Glam Media—just ten years ago, we
founded a little start-up called 'Project X' that grew to become #1 for
women and the #1 lifestyle media property in the US. We are now the 7th
largest US media company, reaching 50% of the US digital population,”
said Samir Arora. “Along the way, Glam added new verticals, built a deep
media technology platform to curate content, and acquired Ning as its
social platform. Today, a new brand is being created based on the
original vision of the founders—to help people discover curated content
anytime, anywhere, and on any device.”
With over 6,000 content businesses in our ecosystem, Mode Media delivers
original content from today’s top content creators, critics,
celebrities, authors, stylists, bloggers, video studios and YouTube
stars. Its content scale is now on par with some of the biggest portals,
and overtook the global reach of AOL, as reported by comScore.
Creating a new multi-channel operator with an umbrella brand, Mode Media
allows our flagship vertical Glam to once again be focused on fashion,
beauty and style for women, going back to our roots when we took the
lead over iVillage/NBC in 2007 to become #1 for women and style. Our
other channels—Foodie for Recipes & Restaurants, Tend for Family &
Parenting, Brash for Men’s Style, Bliss for Health & Wellness—will
become channels under Mode Media. This also allows us to easily expand
into new channels, such as, Auto, Travel, Home, Fitness, and Gadgets,
and leverage our technology platform to curate and create content based
on live trending topics and seasonal topics.
The fundamental shift for Mode Media is moving from an ecosystem of
content creators to new consumer products designed to help users
discover great content, driven by curators across multiple channels.
Glam Media launched the first version of these products for Foodie.com
using our social networking platform Ning, along with mobile apps Foodie
Recipes and FoodieTV. Today, Mode Media is doing a sneak-peek of the
multi-channel, multi-audience version of this platform.
As a pioneer of native advertising and content marketing, Mode Media
will offer its advertising partners exciting new opportunities to engage
with their audiences in organic, authentic experiences by providing the
next generation, premium digital branding ad products with deep data at
About Mode Media
Mode Media, formerly Glam Media—was founded in Silicon Valley in 2004
with a simple, yet powerful idea—that people are the curators of
content. Our mission is to help people create, curate, distribute,
discover, and socially share content they love by building incredible
products that power and delight our ecosystem of users, advertisers and
Mode Media is the 7th largest company in the United States
Top 10 Media Properties, according to comScore, and reaches more than
250 million monthly unique visitors globally.
[comScore, December 2013]
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