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Answers to Unveil New Customer Experience Product Direction at Annual Client Summit
|By Business Wire
|April 29, 2014 02:00 PM EDT
Answers Corporation, a leading provider of cloud-based customer
experience solutions, will unveil a cutting edge client portal and
preview new analytics measures at its “ForeSee
2014 Summit: Customer Experience 360,” kicking off today in Las
Vegas. Nearly 300 of the top customer experience evangelists, experts
and practitioners are convening for three immersive days of knowledge
and networking at this eighth annual Summit, taking place at the Red
Rock Casino, Resort and Spa. The Summit is a premier event designed to
help brands, retailers, organizations and institutions explore emerging
trends and share best practices in delivering great omnichannel customer
During Summit sessions, Answers will introduce the new Answers Cloud
Services (ACS) Portal, a one-stop destination for measuring and
improving the customer experience. This Portal integrates Answers’
leading-edge customer experience solutions: predictive customer
experience analytics, content management platform, ratings and reviews
products, as well as advertising and marketing solutions via
Answers.com, the top-20 comScore consumer site owned and operated by
Answers Corp. The ACS Portal gives Answers clients the ability to access
their solutions through a common platform linking their individual
product accounts into a single set of credentials. Clients who have
multiple products will have access to a Report View, later this year,
which pulls together critical insight from each product into a
streamlined summary highlighting areas to take action and maintain
focus. A brief video demo is available here.
Answers will also announce the development of two new measures, using
their patented ForeSee methodology, focusing on Employees and Loyalty
Programs. The program identifies various factors that affect the
employee experience (e.g., workload, work environment, compensation) and
empowers companies to generate higher employee satisfaction and
engagement, leading to increased retention and better customer service,
among others. In the same way, the Loyalty program measure will apply
the methodology to measure and improve incentive reward programs to help
brands increase customer acquisition, usage and retention. Both products
will be available later this year.
The Summit agenda features general sessions and workshops that give
clients countless opportunities to expand their knowledge base around
customer experience measurement and improvement, within and across
channels, online and off. Presenting clients include: Argos,
Build-a-Bear Workshop, Crocs, Disney, Edmunds.com, Groupon, MSC
Industrial Supply Company, OppenheimerFunds, Samsung, Sears Holding
Company, StubHub, T-Mobile, T. Rowe Price, U.S. Bank, Verizon Wireless
and The Weather Channel.
Attendees will also hear from two preeminent thought leaders:
Jonah Berger, author of Contagious: Why Things Catch On,
will share his research-based framework for crafting contagious content,
providing organizations with specific and actionable techniques they can
put to use whether they are selling a product, crafting a new corporate
culture or just trying to get the word out.
Don Peppers, a founding partner at Peppers & Rogers Group, the
world's leading authority on customer-based strategies, will outline
different ways in which companies can improve their “return on customer"
to boost loyalty and sales.
For more information on the ForeSee 2014 Summit, visit http://www.foreseesummit.com.
About Answers Corporation
Answers’ mission is to connect businesses, organizations and consumers
with the right answers. Through Answers Cloud Services (ACS), Answers
provides brands and organizations with world-class solutions that span
the full consumer lifecycle — from optimizing customer acquisition to
analyzing the customer experience to predicting future customer behavior
to offering solutions to improve the customer experience. Privately
held, Answers is headquartered in St. Louis with offices in Ann Arbor,
New York City, Silicon Valley, Cleveland, London, Vancouver and Tel
Aviv, among others. For more information about Answers and Answers Cloud
Services, visit the premier Q&A community and top 20 comScore site, http://www.answers.com.
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