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Zodiac Interactive Adds Video Broadcast System to PowerUp Suite

Industry's First Hybrid QAM/IP Software Stack to Power Legacy, tru2way, and Next-Generation HTML5 Ecosystems, Unshackles Service Providers, and Unifies All Connected Devices and Generations of Platforms

LOS ANGELES, CA -- (Marketwired) -- 04/29/14 -- (BOOTH ES-8) - Today from the 2014 NCTA Cable Show, Zodiac Interactive (http://www.zodiac.tv), an Emmy® award-winning developer of software for interactive television (iTV), announced the general availability of the PowerUp Video Broadcast Solution (PVBS), the industry's first hybrid QAM/IP Digital Video Broadcast System capable of powering legacy, tru2way, and next generation HTML5 ecosystems.

PowerUp VBS, which is in the process of being deployed with two of the largest video service providers in North America, unifies the basic television operations with the middleware services layer and the presentation layer (browser based for HTML5 or native for legacy) and provides the industry's only universal, single stack capable of operating all managed devices. Applications and services are created once and then delivered ubiquitously across all ecosystems. The ability to introduce a universal software solution for every managed device provides for unprecedented control of resources and application development for the service provider.

"PowerUp VBS unifies the variety of unique hardware-based technology platforms. Now, for the first time, there is a single unifying software stack that is capable of supporting Arris, Cisco, HTML5, tru2way, and the RDK, thus extending legacy usefulness while transitioning to next generation technology," said Zodiac CEO, Brandon Brown.

Zodiac's PowerUp product suite frees operators from previous technological constraints, and empowers them with the flexibility to adapt and accommodate the market's changing needs far more quickly and cost-effectively.

Further, the Power Up product suite supports and embraces both existing and emerging standards including W3C, OPIF, HTML5, DLNA, etc. In addition, our support for the RDK continues unabated and has existed since Zodiac Interactive contributed to the RDK's creation.

"PowerUp VBS is changing the industry paradigm with its ability to impact all generations of devices and platforms," continued Brandon Brown. "And very important to note, is that PowerUp VBS enhances the existing PowerUp product suite, creating a complete, end-to-end solution from silicon to consumer user interface," commented Brandon Brown.

Zodiac is working with Charter Communications on their next generation, cloud-based user interface, for interoperability on next generation managed devises, and the 40+ models of existing managed devices.

As part of its continuing relationship with Cablevision, the company's Optimum Program Guide, powered by the PowerUp Platform has been successfully deployed on all of the company's managed devices. Zodiac is currently readying PowerUp for HTML5 for future deployment of the Optimum Program Guide across Cablevision's managed devices, furthering the company's commitment to its cloud-based strategy.

"For years, we have been honored to work with some of the North America's largest video service providers, like Cablevision and Charter, and to help them deliver the most advanced, interactive television and engaging media experience to their subscribers," added Brandon Brown. "Today's announcement signifies the collaborative nature of our longstanding relationships, as well as the totality and universality of our software, services and solutions."

ABOUT ZODIAC INTERACTIVE
Zodiac (@ZodiacTV) Interactive is an industry leading and Emmy winning developer of software for interactive television. An industry-recognized pioneer, Zodiac boasts an integrated, Product Suite that is a modular, expandable solution which integrates all genres and generations of both managed and non-managed devices with video service provider systems and subsystems, web services, and applications.

Interactive Television 2.0 and PowerUp are trademarks of Zodiac Interactive. EBIF and tru2way are trademarks of Cable Television Laboratories, Inc. Other company, product and service names mentioned herein may be trademarks or service marks of their respective owners.

For additional information, please visit http://www.zodiac.tv.

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Mostafa Razzak
JMRConnect
202-904-2048
m.razzak@jmrconnect.net

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