|By Marketwired .||
|April 29, 2014 04:05 PM EDT||
NEW YORK, NY -- (Marketwired) -- 04/29/14 -- Geometry Global today announced that Carl Hartman, one of WPP's top shopper marketing experts, will become CEO of Geometry Global North America, effective May 1, 2014, reporting directly to global CEO Steve Harding.
"We are at the forefront of a sea change in our industry and Carl's expertise uniquely qualifies him to lead the North American operation," said Steve Harding, global CEO of Geometry Global. "An expert in the increasingly critical area of shopper marketing, Carl led the teams that won some of Geometry North America's largest pieces of business. He is a solution-driven, strategic thinker who is focused on his clients' success and I am delighted to welcome him to Geometry."
With over 20 years of cross-disciplinary experience spanning advertising, media and research, Carl created and operates the WPP shopper marketing portal. In addition, Carl has been the WPP Team Leader for Kimberly-Clark for the past six and half years managing all marketing communications delivered by WPP companies globally. Carl will continue in both of these roles alongside the CEO position.
Previously, Carl served as Director of Integration at MEC where he led accounts like Cadbury Schweppes, Energizer, Playtex and Schick, and also worked at Young & Rubicam leading accounts for Colgate Oral Care, ABB, KFC, the Star Alliance and Burger King.
Steve Harding continued, "Carl joins a high-performing team that has been winning more and more business in North America based on our unique approach to strategy and our compelling creative solutions. My deep respect and sincere thanks go to co-CEOs Harvey Kipnis and Sheila Hartnett, and all our North American colleagues, who have made this success possible. Without their hard work, Geometry Global North America would not be in the winning position it is in today."
Current Co-CEO Sheila Hartnett will take on the new position of Chairman, North America. As Chairman, Sheila will continue to play an important role in the growth of the North American operation, defining and providing counsel on strategic initiatives that provide on-going value to Geometry Global North America.
Co-CEO Harvey Kipnis has decided to step down to pursue other opportunities.
Geometry Global's Precision Activation offering has seen the global network expand existing client relationships with global clients GSK, Kimberly-Clark, and Unilever and win a number of new accounts with iconic American brands.
ABOUT GEOMETRY GLOBAL
Geometry Global, the largest and most geographically complete activation agency, was created by the merger of G2, OgilvyAction and JWTAction to provide brand marketers with a unique solution for an unmet need: Precision Activation. This proprietary approach focuses on identifying the exact blend of context and content that influence consumer behavior, and transforming big creative ideas into effective business growth drivers. With a team of 4000 experts in 56 markets, the global network develops highly compelling marketing programs -- informed by data and insights - connecting people with brands at precisely the right times, in the right places, and right ways -- making a measurable difference to our clients' business. Launched in June 2013, Geometry Global delivers award-winning creativity and integrated talent across a range of disciplines including Shopper, Relationship, Promotional and Experiential, Trade and Digital Marketing. Geometry Global is part of WPP (NASDAQ: WPPGY). For more information, visit www.geometry.com.
T: +1 646 561 3297
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Dec. 2, 2016 01:00 PM EST Reads: 1,373
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
Dec. 2, 2016 01:00 PM EST Reads: 2,435
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Dec. 2, 2016 12:11 PM EST Reads: 147
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Dec. 2, 2016 12:00 PM EST Reads: 1,823
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 2, 2016 12:00 PM EST Reads: 127
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Dec. 2, 2016 11:45 AM EST Reads: 1,451
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Dec. 2, 2016 11:30 AM EST Reads: 1,842
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Dec. 2, 2016 11:30 AM EST Reads: 3,737
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Dec. 2, 2016 11:00 AM EST Reads: 394
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 2, 2016 11:00 AM EST Reads: 393
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Dec. 2, 2016 10:45 AM EST Reads: 1,590
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 2, 2016 10:30 AM EST Reads: 1,897
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Dec. 2, 2016 10:15 AM EST Reads: 2,020
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
Dec. 2, 2016 10:00 AM EST Reads: 503
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Dec. 2, 2016 10:00 AM EST Reads: 602