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New Video from CEA and DEG: The Digital Entertainment Group Helps Retailers Promote Ultra High-Definition TV

In a joint effort, the Consumer Electronics Association (CEA)® and DEG: The Digital Entertainment Group today announced the release of an educational video created to help consumer electronics (CE) retailers explain the benefits of Ultra High-Definition Television (Ultra HDTV) to consumers and ultimately drive sales of this exciting new technology.

This unique 1-minute video is specifically designed for use in-store and highlights the incredible performance, versatility and value that Ultra HDTVs provide. CEA and DEG also are developing a 30-second version of the video which can be used to support online and social media. In addition to providing baseline information about Ultra HDTV, both videos feature a variety of outstanding movie trailers from all the major studios. The initial 1-minute video is supplied on a USB drive which conveniently can be played on practically any Ultra HDTV.

“Ultra HDTV is our future. It is the next step forward in home display technology,” said CEA President and CEO Gary Shapiro. “CEA research finds that three-fourths (73 percent) of online U.S. adults who saw Ultra HDTV in a retail store are interested in owning the technology. With this in mind, we are proud to partner with the DEG on this video to provide retailers with an important tool to help educate and excite consumers. This collaboration underscores our shared commitment to helping drive adoption of this innovative technology.”

“DEG is pleased to collaborate with CEA to help further the awareness and adoption of Ultra HDTV," stated Amy Jo Smith, DEG president. "Our unique committee of CE and studio executives is working hard to convey the excitement of the 4K entertainment experience combined with the many benefits that Ultra HDTVs provide. This educational video will undoubtedly help retailers deliver the Ultra HDTV and 4K message to their customers."

The video is specifically designed to be shown in-store on Ultra HDTV displays at participating electronics retailers and installers during CE Demo Days. This national campaign, running May 2-4 encourages consumers to visit their local CE retail store to see, hear and touch the latest in home entertainment technology, including Ultra HDTV.

Ultra HDTV offers an incredibly immersive viewing experience with superior picture quality and is the closest thing to bringing the 4k Digital Cinema experience from movie theaters to the home. Ultra HDTV offers more than eight million pixels of resolution, four times the resolution of today’s already outstanding high-definition televisions (HDTV). Many Ultra HDTV sets provide greater depth and range of color, brightness and contrast as well, adding to a more immersive viewing experience. Many of these next generation televisions also include a variety of innovative features including streaming services, “Smart TV” functionality and 3D as well as advanced upscaling which “upconverts” existing content, such as Blu-ray discs and HDTV broadcasts, to 4k resolution making these images even better and providing an outstanding viewing experience.

The full 1-minute video can be viewed here: https://www.hightail.com/download/ZUcxd0VPK3hxRTJHR3NUQw

For more information on CE Demo Days please visit: CEADemoDays.com and for information on Ultra HD, visit CE.org/UltraHD.

About DEG: The Digital Entertainment Group

DEG: The Digital Entertainment Group is an industry association that advocates and promotes entertainment platforms, products and distribution channels on behalf of the motion picture, music, consumer electronics and technology companies.

DEG membership is comprised of: Akamai, Alliance Entertainment, Allied Vaughn, Anchor Bay Entertainment, BBC AMERICA, bitMAX, BluFocus, Cinedigm Entertainment, Cinram, Cryptography Research, Deloitte, Deluxe Digital, Dolby Laboratories, DTS Entertainment, Entertainment One, FilmTrack, Gibson Brands, Inc., HBO Home Entertainment, Intel, JVC Disc America, Kaleidescape, Inc., LG Electronics USA, Lionsgate, Mediamorph, Microsoft, MovieLabs, Neustar Media, Nielsen Entertainment, NPD Group, Panasonic, Paramount Home Media Distribution, Philips Electronics, PricewaterhouseCoopers, RLJ Entertainment, Random Media, Redbox, Rentrak, Rovi, Samsung Electronics, ScreenPlay, Sony DADC, Sony Electronics, Sony Music Entertainment, Sony Pictures Home Entertainment, Technicolor, Toshiba America Consumer Products, Twentieth Century Fox Home Entertainment, Universal Music Group, Universal Operations Group, Universal Studios Home Entertainment, Walt Disney Studios and Warner Bros. Home Entertainment.

About CEA:

The Consumer Electronics Association (CEA) is the technology trade association representing the $208 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media: http://www.ce.org/social


  • Digital Patriots Dinner
    April 29, 2014, Washington, DC
  • CES on the Hill
    April 30, 2014, Washington, DC
  • 2014 Technology & Standards Spring Forum
    May 19-23, 2014, Seattle, WA
  • CES Unveiled Warsaw
    June 17, 2014, Warsaw, Poland
  • CE Week
    June 23-27, 2014, New York, NY
    • CE Week Exhibits
      June 25-26, 2014, New York, NY
  • CES Unveiled Sao Paulo
    September 23, 2014, Sao Paulo, Brazil
  • CEA Innovate!
    Sept. 30-Oct. 2, 2014, Phoenix, AZ
  • CES Unveiled Paris
    October 22, 2014, Paris, France
  • CES Unveiled New York
    November 11, 2014, New York, NY
  • CES Unveiled Las Vegas
    January 4, 2015, Las Vegas, NV
  • 2015 International CES
    January 6-9, 2015, Las Vegas, NV

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