|By Marketwired .||
|April 30, 2014 03:01 AM EDT||
SAN MATEO, CA and HAMBURG, GERMANY -- (Marketwired) -- 04/30/14 -- Opera Mediaworks, the world's largest mobile advertising platform, today announced the acquisition of apprupt, a leading mobile advertising company in Germany. The deal will expand Opera Mediaworks' reach into the German market whilst giving apprupt's existing client base access to additional capabilities.
Apprupt is a leading mobile advertising specialist in German-speaking markets, reaching more than 22 million mobile users. With a premium publisher portfolio of more than 250 mobile websites and apps, apprupt enables brands and advertising partners to engage with premium audiences on mobile devices through innovative rich media campaigns, as well as performance advertising solutions. Apprupt's publisher clients include Bauer, IDG and Tomorrow Focus Media as well as Lovoo.
"Germany is an important and fast-growing mobile ad market and is expected to reach $1.8 billion by 2017," says Mahi de Silva, CEO, Opera Mediaworks. "Integrating apprupt into our platform will help us grow our reach into this important territory, giving our clients even broader global reach for mobile advertising.
"Like Opera Mediaworks, apprupt is a business driven by cutting-edge technology and premium audiences, so they perfectly complement our existing global footprint. Working together, apprupt and Opera Mediaworks will help local advertisers reach a broader global audience whilst also introducing a wide range of new capabilities from rich-media ad formats to programmatic tools for German-speaking markets."
"Opera Mediaworks' global business is a reflection of what we've built in our home markets -- an end-to-end mobile advertising platform that's focused on great technology and premium mobile audiences," says Jascha Samadi, CEO, apprupt. "We are excited to become part of Opera Mediaworks' global platform and help them achieve success in some of the key European territories."
Apprupt is a leading mobile advertising specialist in German-speaking markets, reaching more than 22 million mobile users. With a premium publisher portfolio of more than 250 mobile websites and apps, apprupt enables brands and advertising partners to engage with premium audiences on mobile devices through innovative rich media campaigns as well as performance advertising solutions. Apprupt's publisher clients include Bauer, IDG and Tomorrow Focus Media as well as Lovoo.
About Opera Mediaworks
Opera Mediaworks powers the mobile ad economy through technology innovation, transparency and trust, to create vibrant marketplaces for publishers and advertisers across the globe. This enables advertisers to efficiently reach their target audience and publishers to improve their monetization. Opera Mediaworks operates the world's biggest brand-focused mobile ad network, serving 23 of the 25 top global brands. We also deliver the world's leading mobile ad server and monetization tools to 17 of the top 25 media companies worldwide. Our mission is to deliver relevance in the medium where it matters most -- on mobile devices.
Headquartered in Silicon Valley, California, Opera Mediaworks has offices in New York, United Kingdom, Germany, Argentina, Brazil, Mexico, India, Indonesia, Russia, Ukraine and Norway. Opera Mediaworks is a wholly-owned subsidiary of Opera Software ASA, which is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera Mediaworks at www.operamediaworks.com.
Sep. 1, 2015 02:30 PM EDT Reads: 207
Sep. 1, 2015 01:00 PM EDT
Sep. 1, 2015 12:45 PM EDT Reads: 473
Sep. 1, 2015 12:30 PM EDT Reads: 909
Sep. 1, 2015 12:30 PM EDT Reads: 255
Sep. 1, 2015 12:30 PM EDT
Sep. 1, 2015 12:15 PM EDT Reads: 248
Sep. 1, 2015 12:00 PM EDT Reads: 237
Sep. 1, 2015 11:51 AM EDT
Sep. 1, 2015 11:45 AM EDT Reads: 490
Sep. 1, 2015 11:45 AM EDT Reads: 673
Sep. 1, 2015 11:45 AM EDT Reads: 319
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
Sep. 1, 2015 11:15 AM EDT Reads: 228
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Sep. 1, 2015 11:15 AM EDT Reads: 370
eCube Systems has released NXTmonitor, a full featured application orchestration solution. NXTmonitor, which inherited the code base of NXTminder, has been extended to support multi-discipline processes and will act as a DevOps utility in a heterogeneous enterprise environment. Previously, NXTminder was packaged with NXTera middleware to configure and manage Entera and NXTera RPC servers. “Since we are widening the focus of this solution to DevOps, we felt the need to change the name to NXTmon...
Sep. 1, 2015 11:15 AM EDT