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Vibrant Media Incorporates Digital Element’s IP Geolocation Technology into Contextual Advertising Platform
|By Business Wire
|April 30, 2014 04:27 AM EDT
Element, the leading provider of IP
geolocation technology, today announced that Vibrant
Media, the world's leading native, contextual advertising company,
has deployed its NetAcuity
Edge™ hyperlocal IP geolocation technology to improve geographic
Vibrant Media’s advertising technology delivers native, contextually
relevant advertising and branded content across more than 6,600 premium
publishers, reaching more than 300 million unique users per month. The
addition of more granular geographic targeting data into Vibrant Media’s
in-content advertising platform refines the company’s audience
segmentation and targeting capability, improving relevance, click
through and conversion rates for its clients’ campaigns.
“Digital Element is the Global Leader in IP geolocation technology and
is the only IP data provider to deliver true postcode-level targeting,
so the company was the natural choice to help us achieve optimum
granularity at the city and postcode level”, explained Vibrant Media’s
Ben Anderson, SVP, Technology. “Digital Element also offers a high level
of customer service, so we are delighted with this partnership”.
Founded in 1999, Digital Element is the industry pioneer of IP
geolocation technology, and its NetAcuity Edge technology has
revolutionised the IP geolocation space. By combining IP routing
infrastructure analysis with anonymous location insight gleaned from a
network of global commercial partners, NetAcuity Edge provides the most
detailed, hyperlocal dataset available worldwide today that maintains
user anonymity and complies with the highest standards of end-user
“We are pleased to be working with Vibrant Media to enhance their
contextual product suite with more granular IP geolocation data,’’
commented Charlie Johnson, Digital Element’s Senior Media Director,
Europe. ‘‘Our focus is on providing precise and robust geolocation data,
which is fundamental to providing the insight required to deliver
meaningful advertising that instantly connects with consumers.’’
Vibrant Media joins some of Digital Element’s other high-profile
advertising platform clients including Microsoft, MediaMath, Crimtan,
Admedo, Mashero, Collective, DoubleClick, Flashtalking, Infectious
Media, AOL’s ADTECH and Yahoo’s BlueLithium.
About Digital Element
Since 1999, Digital Element has been providing global geolocation
solutions that bring anytime, anywhere relevance and context to online
initiatives – from desktops to mobile devices. The company’s patented
technology has been certified and accredited to deliver real-time access
to accurate and reliable location intelligence without invading internet
users’ privacy. For more than a decade, many of the world’s largest
websites, brands, ad networks, social media platforms and mobile
publishers have trusted Digital Element’s technology to target
advertising, localise content, enhance analytics, and manage content
rights as well as detect and prevent fraud. Visit www.digitalelement.com
for more information on how to bring the power of location to the online
Headquartered in Atlanta and London, Digital Element is a division of Digital
About Vibrant Media
Vibrant Media (www.vibrantmedia.co.uk)
is the world's leading provider of in-content contextual technology that
gets brand content and advertising discovered across platforms. With
over 6,600 premium publishers, reaching more than 300 million unique
users per month (comScore, 2012), Vibrant gives top brand marketers the
opportunity to deliver highly targeted advertisements and branded
content within text and images. Vibrant works with top brand advertisers
such as Hewlett Packard, Microsoft, P&G, Sainsbury's and Unilever.
The company was founded in 2000 and has offices in New York, San
Francisco, Detroit, Chicago, Los Angeles, Boston, Atlanta, London,
Paris, Hamburg, Munich and Dusseldorf. Vibrant Media was voted as one of
the top three suppliers in the 2011 IPA Digital Media Owners Survey.
For more information, visit www.vibrantmedia.co.uk.
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