News Feed Item
Vibrant Media Incorporates Digital Element’s IP Geolocation Technology into Contextual Advertising Platform
|By Business Wire
|April 30, 2014 04:27 AM EDT
Element, the leading provider of IP
geolocation technology, today announced that Vibrant
Media, the world's leading native, contextual advertising company,
has deployed its NetAcuity
Edge™ hyperlocal IP geolocation technology to improve geographic
Vibrant Media’s advertising technology delivers native, contextually
relevant advertising and branded content across more than 6,600 premium
publishers, reaching more than 300 million unique users per month. The
addition of more granular geographic targeting data into Vibrant Media’s
in-content advertising platform refines the company’s audience
segmentation and targeting capability, improving relevance, click
through and conversion rates for its clients’ campaigns.
“Digital Element is the Global Leader in IP geolocation technology and
is the only IP data provider to deliver true postcode-level targeting,
so the company was the natural choice to help us achieve optimum
granularity at the city and postcode level”, explained Vibrant Media’s
Ben Anderson, SVP, Technology. “Digital Element also offers a high level
of customer service, so we are delighted with this partnership”.
Founded in 1999, Digital Element is the industry pioneer of IP
geolocation technology, and its NetAcuity Edge technology has
revolutionised the IP geolocation space. By combining IP routing
infrastructure analysis with anonymous location insight gleaned from a
network of global commercial partners, NetAcuity Edge provides the most
detailed, hyperlocal dataset available worldwide today that maintains
user anonymity and complies with the highest standards of end-user
“We are pleased to be working with Vibrant Media to enhance their
contextual product suite with more granular IP geolocation data,’’
commented Charlie Johnson, Digital Element’s Senior Media Director,
Europe. ‘‘Our focus is on providing precise and robust geolocation data,
which is fundamental to providing the insight required to deliver
meaningful advertising that instantly connects with consumers.’’
Vibrant Media joins some of Digital Element’s other high-profile
advertising platform clients including Microsoft, MediaMath, Crimtan,
Admedo, Mashero, Collective, DoubleClick, Flashtalking, Infectious
Media, AOL’s ADTECH and Yahoo’s BlueLithium.
About Digital Element
Since 1999, Digital Element has been providing global geolocation
solutions that bring anytime, anywhere relevance and context to online
initiatives – from desktops to mobile devices. The company’s patented
technology has been certified and accredited to deliver real-time access
to accurate and reliable location intelligence without invading internet
users’ privacy. For more than a decade, many of the world’s largest
websites, brands, ad networks, social media platforms and mobile
publishers have trusted Digital Element’s technology to target
advertising, localise content, enhance analytics, and manage content
rights as well as detect and prevent fraud. Visit www.digitalelement.com
for more information on how to bring the power of location to the online
Headquartered in Atlanta and London, Digital Element is a division of Digital
About Vibrant Media
Vibrant Media (www.vibrantmedia.co.uk)
is the world's leading provider of in-content contextual technology that
gets brand content and advertising discovered across platforms. With
over 6,600 premium publishers, reaching more than 300 million unique
users per month (comScore, 2012), Vibrant gives top brand marketers the
opportunity to deliver highly targeted advertisements and branded
content within text and images. Vibrant works with top brand advertisers
such as Hewlett Packard, Microsoft, P&G, Sainsbury's and Unilever.
The company was founded in 2000 and has offices in New York, San
Francisco, Detroit, Chicago, Los Angeles, Boston, Atlanta, London,
Paris, Hamburg, Munich and Dusseldorf. Vibrant Media was voted as one of
the top three suppliers in the 2011 IPA Digital Media Owners Survey.
For more information, visit www.vibrantmedia.co.uk.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data.
In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Sep. 24, 2016 04:30 PM EDT Reads: 1,661
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 24, 2016 04:30 PM EDT Reads: 1,469
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics.
In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 24, 2016 04:15 PM EDT Reads: 1,526
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation.
In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Sep. 24, 2016 04:00 PM EDT Reads: 1,475
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Sep. 24, 2016 03:45 PM EDT Reads: 1,394
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Sep. 24, 2016 03:00 PM EDT Reads: 1,012
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care.
I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind.
Don't just log my data; use the relationship graph.
In his session at @ThingsExpo, Ryan Boyd, Engi...
Sep. 24, 2016 02:15 PM EDT Reads: 1,178
The Internet of Things can drive efficiency for airlines and airports.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
The session will include a working demo and a technical d...
Sep. 24, 2016 02:00 PM EDT Reads: 1,613
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom.
China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
Sep. 24, 2016 01:30 PM EDT Reads: 1,667
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Sep. 24, 2016 01:00 PM EDT Reads: 1,465
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Sep. 24, 2016 12:00 PM EDT Reads: 724
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Sep. 24, 2016 12:00 PM EDT Reads: 722
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example:
Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest
Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry
The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 24, 2016 11:45 AM EDT Reads: 1,014
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies.
In his session at @ThingsExpo, Da...
Sep. 24, 2016 11:15 AM EDT Reads: 1,441
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production.
He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
Sep. 24, 2016 11:00 AM EDT Reads: 940