Welcome!

News Feed Item

World Kitchen Selects Widen DAM to Organize and Distribute Digital Media Files

Kitchenware Brand Leader Centralizes and Distributes Branded Assets With Widen Digital Asset Management

MADISON, WI -- (Marketwired) -- 04/30/14 -- World Kitchen, LLC, a global leader in kitchenware products, has selected the Widen Media Collective for its digital asset management (DAM) needs. From bakeware, dinnerware, kitchen and household tools to range-top cookware, storage and cutlery, World Kitchen will use DAM to organize and deliver its digital assets quickly and easily between its headquarters and major manufacturing, product development, distribution operations, and retail channels located throughout the world.

With recognizable brands such as Corelle®, CorningWare®, Pyrex®, and Chicago Cutlery®, World Kitchen's newly formed digital team realized they were taking requests for digital assets such as product photography, graphics, and videos for each of their brands, but lacked a platform to easily find and fulfill the requests. In addition, the requests commonly included converting the existing assets into other formats.

World Kitchen's digital media team began the search for a true solution by looking at a number of existing internal solutions that were not meeting their needs, and researching new solutions. They included both online research into DAM vendors, and referrals from their peers.

"We definitely knew we needed a strong platform that could grow with us," stated Andy Wang, digital marketing manager at World Kitchen. "It needed to fulfill our current and future needs as we grow our collection of digital assets, especially in terms of capabilities."

World Kitchen ultimately chose the Widen Media Collective because of its strength in search and metadata flexibility. To avoid a short term solution, they also noted Widen's strength in security and reliability to handle their digital asset needs for the long term. They are innovative with their usage of digital assets, and wanted to choose a DAM system that was innovative as well.

"Along with a strong referral, after going through demonstrations and reviewing the process with the advisors, we felt very comfortable moving forward with Widen," said Wang.

The DAM system will be used to give domestic and international retailers and sales teams, web and marketing teams access to a variety of assets including packaging, graphics, logos, video, product photography, and lifestyle photography. It will be easy to use and available on-demand via the web.

"As part of their evaluation, World Kitchen worked within a test environment, which we call a sandbox, allowing them to try out details of search and metadata functionality first hand," said Brenna Hale, Widen Advisor. "This is a very powerful way for them to experience if the tool was going to be a good fit for their users and also an effective way to think through strategy of how their live site may be configured to meet their needs."

About World Kitchen
From bakeware, dinnerware, kitchen and household tools to range-top cookware, storage and cutlery, World Kitchen, LLC., and its affiliates manufacture and market brands known and trusted around the world. Look in any household and you will likely find examples of both innovative and timeless products proudly bearing our brands: CorningWare®, Pyrex®, Chicago Cutlery®, Baker's Secret®, Revere®, OLFA®,Corelle®, Visions®, Snapware®, EKCO®, Magnalite®. A global team of 3,000 talented employees and experienced industry leaders have made these brands and products possible, and are continuing to innovate to meet the world's evolving needs in the home. We have major manufacturing, product development and distribution operations in the United States and the Asia-Pacific regions, and retail channels around the world.

About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Jake Athey
Marketing Manager
Widen Enterprises, Inc.
608-443-5472
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...