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Bell and Howell Partners with Experian Marketing Services to Offer Small Business Marketers Self-Service Marketing List Rental
|By Business Wire
|April 30, 2014 12:00 PM EDT
Bell and Howell today announced the addition of marketing list rental
capabilities to its Go
Data™ solution, a 100-percent self-service data-quality and
list-enhancement tool, through a partnership with Experian Marketing
Services, a global provider of integrated consumer insight, targeting,
data quality and cross-channel marketing. The partnership of the two
companies gives marketers real-time access to a robust customer
acquisition database of potential consumer and business customer
listings compiled by Experian Marketing Services and integrated into Go
Data’s intuitive interface.
“Extending the capabilities of Go Data from a tool to cleanse and
enhance existing contact lists to include acquiring new targets was a
natural fit. Experian Marketing Services has the most accurate and
comprehensive repository of consumer marketing information available and
has been a trusted partner of businesses and consumers for more than
four decades. By choosing Experian for this partnership, Bell and Howell
customers now have access to scalable data and related data-quality
solutions in real time from a single Web-based access point,” said Steve
Lopez, Vice President and General Manager, Bell and Howell, Data
Marketing Services. “This robust database will help companies and
marketers improve return on investment for any multichannel marketing
campaign that they may be developing or executing.”
Marketers will find four different U.S. contact databases for key
purchasing groups from Experian Marketing Services integrated into Go
ConsumerViewSM, the leading household-level consumer
marketing database, covering approximately 299 million consumers in
116 million households
U.S. Business Database, with more than 14 million active businesses
and nearly 200,000 additions each month
New Movers DatabaseSM and New Homeowners DatabasesSM
“The integration of Experian Marketing Services’ robust list builder
application programming interface (API) into the Go Data solution will
provide customers with a best-in-class marketing platform to help grow
their business,” said Scott Sheehan, Vice President for Small Business
at Experian Marketing Services. “This relationship leverages the
synergies of two great organizations to provide outstanding value to
Go Data was launched in 2013 and provides 100-percent cloud-based data
quality and list enhancement using an intuitive Web-based interface that
lets users submit jobs in just a few minutes. It includes 24-7 access to
Bell and Howell’s Data Marketing Services offerings, including NCOALink®,
DSF2®, DPV®, Proprietary Change of Address, Email
Verification & Hygiene, Rooftop Level Geocoding and List Suppression.
Adding list-rental capability into this model was the next logical
evolution in continuing to provide self-service access to empower more
effective communication for businesses of any size. The easy-to-use
point-and-click interface allows users to select quickly from as many as
1,000 attributes per record. The ability to filter on key consumer data
including demographic, behavioral, census, life-event and realty/housing
situation information means highly specific, targeted lists are only a
few clicks away.
To sign up for a free, no-obligation account, visit http://www.godatasolution.com.
For additional information on Go Data or Bell and Howell, contact [email protected]
or call 1-800-220-3030.
About Bell and Howell
Bell and Howell is a leading global provider of multi-channel
communications solutions, providing messaging technologies for print,
Web and mobile delivery. We dedicate ourselves to drive positive growth
for our customers, and our suite of solutions are designed to be open,
flexible, solve unique customer needs, and enable the highest quality
and lowest cost production of relevant business communications.
Supporting these solutions is one of the largest dedicated service
organizations in the industry. Headquartered in Research Triangle Park,
N.C., the company maintains development and manufacturing facilities in
Wheeling, Ill., Rochester, N.Y., Dallas, Texas, and Waterloo, Ontario,
or follow @bellandhowell on Twitter.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer
insights and targeting, data quality and cross-channel marketing. We
help organizations from around the world intelligently interact with
today’s dynamic, empowered and hyperconnected customers. By coordinating
seamless interactions across all marketing channels, marketers are able
to plan and execute superior brand experiences that deepen customer
loyalty, strengthen brand advocacy and maximize profits. For more
information, please visit http://ex.pn/1fSccNf.
© 2014 Bell and Howell, LLC. All rights reserved. Bell and Howell, the
Bell and Howell logo and Go Data are trademarks or registered trademarks
of Bell and Howell, LLC. The following trademarks are owned by the
United States Postal Service®: United States Postal Service, NCOALink,
DSF2 and DPV. Bell and Howell is a non-exclusive licensee of
the United States Postal Service. Specifications are subject to change
without notice. Performance and results may vary depending upon
specifications, user environment and other variables.
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