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PayPal Brand Campaign Puts People Back in Charge of Their Money
|By Business Wire
|April 30, 2014 12:02 PM EDT
PayPal, one of the world’s largest and leading payment companies, brings
a unique understanding of how people think about and use money to the
launch of its first-ever global brand campaign.
The key insight underscoring the campaign is that people are now more
empowered than ever before – to create new ways to connect, pay and
transact on their terms. PayPal is leading this movement by making it
easier, more secure and more intuitive for people to pay – wherever and
whenever they want.
The global brand campaign “Powering The People Economy,” was developed
Worldwide and will reach across television, print, digital, out of
home, experiential, in-store and social channels. Television spots will
first appear in Germany, the United Kingdom, Australia and the United
“PayPal has an opportunity and responsibility to help people take
control of their money and use it in any way they want, through seamless
and delightful experiences,” said David
Marcus, PayPal’s president. “Powering The People Economy is a
recognition of what our customers should expect and demand from us –
secure, easy and convenient payment experiences that get out of the way
and get them closer to what they want.”
“PayPal believes in a world that works for people, rather than the other
way around,” said PayPal’s vice president of global brand, Christina
Smedley. “Through our products, we are making life better in
tangible, practical and magical ways and building a world that makes
every day easier and simpler for everyone. The essence behind this new
campaign puts people, not institutions, first.”
“Our goal was to give a contemporary, human and populist voice to a
brand that does amazing things for everyday people. Rather than describe
simple benefits, we focused on the perspective of what does PayPal do
for people as a whole – how the brand is challenging and changing the
status quo. Powering The People Economy came as a natural extension of
that thought,” said Matt Weiss, global chief marketing officer for Havas
With a focus on building an active, global comprehension of PayPal,
television ads will air on major networks in a variety of programming in
each market, along with print and digital media throughout the summer
and into the fall of 2014.
The new campaign extends beyond marketing and features a new brand
identity and updated PayPal logo designed by fuseproject
that features a more modern and mobile-first appearance. The new
identity will begin appearing on products, marketing communications and
collateral and PayPal’s various online channels including PayPal.com,
and its social media channels.
For a look at one of the new TV spots, please visit http://bit.ly/PPEvideo
and for more information, visit: http://bit.ly/PPFbrand
At PayPal, we put people at the center of everything we do. Founded in
1998, we continue to be at the forefront of the digital payments
revolution, giving people direct control over their money. Through our
innovations, we make life better for our over 148 million active
accounts in 26 currencies and across 193 markets, processing more than 9
million payments daily. An eBay Inc. (NASDAQ: EBAY) company, PayPal is
the faster, safer way to pay and get paid. The service gives people
simpler ways to send money without sharing financial information, and
with the flexibility to pay using their account balances, bank accounts
or credit cards.
for more information and follow us on Twitter,
and our PayPal-Forward
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