Click here to close now.


News Feed Item

Sony Announces the α77II (Alpha 77 Mark II) Translucent Mirror DSLR Camera

The Sony α77II DSLR Camera Houses a Large APS-C Sensor With 24.3 Effective Megapixels for Incredible Detail and Gorgeous Enlargements; Sony Alpha 77 Mark II Is Built for the Real Photography World, With a Rugged Magnesium Alloy Body That Combines

NEW YORK, NY--(Marketwired - May 01, 2014) - B&H Photo is pleased to announce the release of the new Sony α77II (Alpha 77 Mark II) Translucent Mirror DSLR Camera equipped with the same BIONZ  X image-processing engine as on the top-of-the-line full-frame models -- α7 and α7R cameras. This engine achieves approximately three times the processing speed of previous BIONZ, and features all the latest image-processing technologies, which are optimized for this model. The result is astonishingly high-speed processing capabilities, as well as faithfully reproduced textures and amazing definition.

The Sony α77II has the world's fastest continuous shooting speed in its class -- up to 12 frames per second at full resolution. Equipped with a 79-point AF sensor and advanced auto focus tracking technology, you never have to miss a moment. The α77II outperforms even more expensive rivals with continuous auto focus and auto exposure when shooting at 12fps at full 24.3MP resolution, and can capture up to 60 frames in a single burst when in JPEG fine setting.

The α77II camera is equipped with a newly-developed phase detection auto focus system, featuring wide coverage 79 AF points. Fifteen of the AF points are cross-type, and placed in the most-frequently-used central area of the sensor. This helps the α77II achieve accurate focusing even with horizontally striped subjects, which line-type AF points typically find challenging. The new AF system also performs well in low-light conditions -- as low as EV -2 (ISO 100), which is similar to a moonlit night under which objects are difficult to see even with the naked eye. The new AF algorithm instantly recognizes and reliably tracks the desired subject.

Strong outlines -- a common characteristic of digital images -- are minimized with the α77II as much as possible, to achieve finely-detailed images with a natural three-dimensional appearance, naturally depicting subjects as seen by human vision. This increases the ability to depict detailed textures, and brings photography another step closer to creating totally realistic, high-quality images.

The Sony α77II is a high-quality, high-precision shooting tool built for the real world, with a rugged magnesium alloy body that combines high strength with light weight. Sealing around the main buttons, dials, ports and doors are weather-resistant, with a double-layered structure that enhances sealing effectiveness at all camera body openings including the media compartment and terminal area. The same high-level resistance to dust and moisture is maintained even when the camera is mounted with the 16-50mm F2.8 (SAL1650) zoom lens.

Connectivity with smartphones has been simplified with Wi-Fi and NFC control for one-touch sharing. Simply tap the α77II DSLR camera to another NFC-enabled device like a tablet or smartphone, and photos are transferred with just one touch. Users need only touch devices to connect; no complex set-up is required. Moreover, when using Smart Remote Control, the camera's shutter can be conveniently controlled by your smartphone's touchscreen.

B&H Photo Video is an authorized Sony dealer, with the most up-to-date Sony product information, product pricing and promotional offers.  You can now pre-order the Sony α77II (Alpha 77 Mark II) DSLR Camera at B&H Photo here:

Sony a77 Mark II Camera Product Highlights

  • 24.3MP APS-C Exmor CMOS Sensor
  • BIONZ X Image Processor
  • Gapless On-Chip Lens Design
  • Translucent Mirror Technology
  • 3.0" 1,228k-Dot 3-Way Tilting LCD Screen
  • 0.5" 2,359k-Dot XGA OLED Tru-Finder
  • Full HD 1080p Video Recording at 60 fps
  • 79-Point Phase-Detection AF System
  • ISO 25600 and Shooting Up to 12 fps
  • Built-In Wi-Fi Connectivity with NFC

Learn and read all about the Sony α77II DSLR camera at B&H Explora here:  

About B&H Photo Video

As the world's largest source of photography, video and audio equipment, B&H Photo Video is known worldwide for their attentive, knowledgeable sales force, and excellent customer service, including fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for 40 years.

The B and H YouTube Channel has an unmatched wealth of educational photography content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers, and interviews with some of photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here.

When in Manhattan, take a tour of the B&H Photography SuperStore located at 420 9th Ave. The expo continues all year round at B&H in the camera kiosks. Featuring the newest cameras, the kiosks are manned by manufacturer representatives, who are there to guide and demonstrate the latest photographic technology. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest photography gear.

Image Available:
Image Available:
Image Available:
Image Available:
Image Available:
Image Available:

Embedded Video Available:

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...