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Sony Announces the α77II (Alpha 77 Mark II) Translucent Mirror DSLR Camera

The Sony α77II DSLR Camera Houses a Large APS-C Sensor With 24.3 Effective Megapixels for Incredible Detail and Gorgeous Enlargements; Sony Alpha 77 Mark II Is Built for the Real Photography World, With a Rugged Magnesium Alloy Body That Combines

NEW YORK, NY--(Marketwired - May 01, 2014) - B&H Photo is pleased to announce the release of the new Sony α77II (Alpha 77 Mark II) Translucent Mirror DSLR Camera equipped with the same BIONZ  X image-processing engine as on the top-of-the-line full-frame models -- α7 and α7R cameras. This engine achieves approximately three times the processing speed of previous BIONZ, and features all the latest image-processing technologies, which are optimized for this model. The result is astonishingly high-speed processing capabilities, as well as faithfully reproduced textures and amazing definition.

The Sony α77II has the world's fastest continuous shooting speed in its class -- up to 12 frames per second at full resolution. Equipped with a 79-point AF sensor and advanced auto focus tracking technology, you never have to miss a moment. The α77II outperforms even more expensive rivals with continuous auto focus and auto exposure when shooting at 12fps at full 24.3MP resolution, and can capture up to 60 frames in a single burst when in JPEG fine setting.

The α77II camera is equipped with a newly-developed phase detection auto focus system, featuring wide coverage 79 AF points. Fifteen of the AF points are cross-type, and placed in the most-frequently-used central area of the sensor. This helps the α77II achieve accurate focusing even with horizontally striped subjects, which line-type AF points typically find challenging. The new AF system also performs well in low-light conditions -- as low as EV -2 (ISO 100), which is similar to a moonlit night under which objects are difficult to see even with the naked eye. The new AF algorithm instantly recognizes and reliably tracks the desired subject.

Strong outlines -- a common characteristic of digital images -- are minimized with the α77II as much as possible, to achieve finely-detailed images with a natural three-dimensional appearance, naturally depicting subjects as seen by human vision. This increases the ability to depict detailed textures, and brings photography another step closer to creating totally realistic, high-quality images.

The Sony α77II is a high-quality, high-precision shooting tool built for the real world, with a rugged magnesium alloy body that combines high strength with light weight. Sealing around the main buttons, dials, ports and doors are weather-resistant, with a double-layered structure that enhances sealing effectiveness at all camera body openings including the media compartment and terminal area. The same high-level resistance to dust and moisture is maintained even when the camera is mounted with the 16-50mm F2.8 (SAL1650) zoom lens. http://www.bhphotovideo.com/c/product/1047081-REG/sony_ilca77m2q_alpha_a77_ii_dslr.html

Connectivity with smartphones has been simplified with Wi-Fi and NFC control for one-touch sharing. Simply tap the α77II DSLR camera to another NFC-enabled device like a tablet or smartphone, and photos are transferred with just one touch. Users need only touch devices to connect; no complex set-up is required. Moreover, when using Smart Remote Control, the camera's shutter can be conveniently controlled by your smartphone's touchscreen.

B&H Photo Video is an authorized Sony dealer, with the most up-to-date Sony product information, product pricing and promotional offers.  You can now pre-order the Sony α77II (Alpha 77 Mark II) DSLR Camera at B&H Photo here: http://www.bhphotovideo.com/c/product/1047080-REG/sony_ilca77m2_alpha_a77_ii_dslr.html

Sony a77 Mark II Camera Product Highlights

  • 24.3MP APS-C Exmor CMOS Sensor
  • BIONZ X Image Processor
  • Gapless On-Chip Lens Design
  • Translucent Mirror Technology
  • 3.0" 1,228k-Dot 3-Way Tilting LCD Screen
  • 0.5" 2,359k-Dot XGA OLED Tru-Finder
  • Full HD 1080p Video Recording at 60 fps
  • 79-Point Phase-Detection AF System
  • ISO 25600 and Shooting Up to 12 fps
  • Built-In Wi-Fi Connectivity with NFC

http://www.bhphotovideo.com/c/product/1047080-REG/sony_ilca77m2_alpha_a77_ii_dslr.html

Learn and read all about the Sony α77II DSLR camera at B&H Explora here: http://www.bhphotovideo.com/explora/photography/news/unveiled-new-sony-a77ii-dslr-camera  

About B&H Photo Video

As the world's largest source of photography, video and audio equipment, B&H Photo Video is known worldwide for their attentive, knowledgeable sales force, and excellent customer service, including fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for 40 years. http://www.bhphotovideo.com/.

The B and H YouTube Channel has an unmatched wealth of educational photography content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers, and interviews with some of photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here.

When in Manhattan, take a tour of the B&H Photography SuperStore located at 420 9th Ave. The expo continues all year round at B&H in the camera kiosks. Featuring the newest cameras, the kiosks are manned by manufacturer representatives, who are there to guide and demonstrate the latest photographic technology. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest photography gear.

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Image Available: http://www.marketwire.com/library/MwGo/2014/4/30/11G015151/Images/Sony_a77II_Camera_with_lens_at_BHPhotovideo-385a86f2-0176-48a1-88c3-69350624b556.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/4/30/11G015151/Images/Sony_a77II_Camera_with_Flash_at_BHPhotovideo-6cd812ff-a090-4875-ac48-d58e061b5111.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/4/30/11G015151/Images/Sony_a77II_DSLR_Camera_Back_at_BHPhoto-cee3ae69-2a0b-4047-bf52-ebf7b2c9f160.jpg
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Embedded Video Available: http://www.youtube.com/watch?v=dmN6pBEfSIQ

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