Click here to close now.


News Feed Item

Sony Announces the α77II (Alpha 77 Mark II) Translucent Mirror DSLR Camera

The Sony α77II DSLR Camera Houses a Large APS-C Sensor With 24.3 Effective Megapixels for Incredible Detail and Gorgeous Enlargements; Sony Alpha 77 Mark II Is Built for the Real Photography World, With a Rugged Magnesium Alloy Body That Combines

NEW YORK, NY--(Marketwired - May 01, 2014) - B&H Photo is pleased to announce the release of the new Sony α77II (Alpha 77 Mark II) Translucent Mirror DSLR Camera equipped with the same BIONZ  X image-processing engine as on the top-of-the-line full-frame models -- α7 and α7R cameras. This engine achieves approximately three times the processing speed of previous BIONZ, and features all the latest image-processing technologies, which are optimized for this model. The result is astonishingly high-speed processing capabilities, as well as faithfully reproduced textures and amazing definition.

The Sony α77II has the world's fastest continuous shooting speed in its class -- up to 12 frames per second at full resolution. Equipped with a 79-point AF sensor and advanced auto focus tracking technology, you never have to miss a moment. The α77II outperforms even more expensive rivals with continuous auto focus and auto exposure when shooting at 12fps at full 24.3MP resolution, and can capture up to 60 frames in a single burst when in JPEG fine setting.

The α77II camera is equipped with a newly-developed phase detection auto focus system, featuring wide coverage 79 AF points. Fifteen of the AF points are cross-type, and placed in the most-frequently-used central area of the sensor. This helps the α77II achieve accurate focusing even with horizontally striped subjects, which line-type AF points typically find challenging. The new AF system also performs well in low-light conditions -- as low as EV -2 (ISO 100), which is similar to a moonlit night under which objects are difficult to see even with the naked eye. The new AF algorithm instantly recognizes and reliably tracks the desired subject.

Strong outlines -- a common characteristic of digital images -- are minimized with the α77II as much as possible, to achieve finely-detailed images with a natural three-dimensional appearance, naturally depicting subjects as seen by human vision. This increases the ability to depict detailed textures, and brings photography another step closer to creating totally realistic, high-quality images.

The Sony α77II is a high-quality, high-precision shooting tool built for the real world, with a rugged magnesium alloy body that combines high strength with light weight. Sealing around the main buttons, dials, ports and doors are weather-resistant, with a double-layered structure that enhances sealing effectiveness at all camera body openings including the media compartment and terminal area. The same high-level resistance to dust and moisture is maintained even when the camera is mounted with the 16-50mm F2.8 (SAL1650) zoom lens.

Connectivity with smartphones has been simplified with Wi-Fi and NFC control for one-touch sharing. Simply tap the α77II DSLR camera to another NFC-enabled device like a tablet or smartphone, and photos are transferred with just one touch. Users need only touch devices to connect; no complex set-up is required. Moreover, when using Smart Remote Control, the camera's shutter can be conveniently controlled by your smartphone's touchscreen.

B&H Photo Video is an authorized Sony dealer, with the most up-to-date Sony product information, product pricing and promotional offers.  You can now pre-order the Sony α77II (Alpha 77 Mark II) DSLR Camera at B&H Photo here:

Sony a77 Mark II Camera Product Highlights

  • 24.3MP APS-C Exmor CMOS Sensor
  • BIONZ X Image Processor
  • Gapless On-Chip Lens Design
  • Translucent Mirror Technology
  • 3.0" 1,228k-Dot 3-Way Tilting LCD Screen
  • 0.5" 2,359k-Dot XGA OLED Tru-Finder
  • Full HD 1080p Video Recording at 60 fps
  • 79-Point Phase-Detection AF System
  • ISO 25600 and Shooting Up to 12 fps
  • Built-In Wi-Fi Connectivity with NFC

Learn and read all about the Sony α77II DSLR camera at B&H Explora here:  

About B&H Photo Video

As the world's largest source of photography, video and audio equipment, B&H Photo Video is known worldwide for their attentive, knowledgeable sales force, and excellent customer service, including fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for 40 years.

The B and H YouTube Channel has an unmatched wealth of educational photography content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers, and interviews with some of photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here.

When in Manhattan, take a tour of the B&H Photography SuperStore located at 420 9th Ave. The expo continues all year round at B&H in the camera kiosks. Featuring the newest cameras, the kiosks are manned by manufacturer representatives, who are there to guide and demonstrate the latest photographic technology. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest photography gear.

Image Available:
Image Available:
Image Available:
Image Available:
Image Available:
Image Available:

Embedded Video Available:

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Saviynt Inc. has announced the availability of the next release of Saviynt for AWS. The comprehensive security and compliance solution provides a Command-and-Control center to gain visibility into risks in AWS, enforce real-time protection of critical workloads as well as data and automate access life-cycle governance. The solution enables AWS customers to meet their compliance mandates such as ITAR, SOX, PCI, etc. by including an extensive risk and controls library to detect known threats and b...
Chris Van Tuin, Chief Technologist for the Western US at Red Hat, has over 20 years of experience in IT and Software. Since joining Red Hat in 2005, he has been architecting solutions for strategic customers and partners with a focus on emerging technologies including IaaS, PaaS, and DevOps. He started his career at Intel in IT and Managed Hosting followed by leadership roles in services and sales engineering at Loudcloud and Linux startups.
As-a-service models offer huge opportunities, but also complicate security. It may seem that the easiest way to migrate to a new architectural model is to let others, experts in their field, do the work. This has given rise to many as-a-service models throughout the industry and across the entire technology stack, from software to infrastructure. While this has unlocked huge opportunities to accelerate the deployment of new capabilities or increase economic efficiencies within an organization, i...
Electric power utilities face relentless pressure on their financial performance, and reducing distribution grid losses is one of the last untapped opportunities to meet their business goals. Combining IoT-enabled sensors and cloud-based data analytics, utilities now are able to find, quantify and reduce losses faster – and with a smaller IT footprint. Solutions exist using Internet-enabled sensors deployed temporarily at strategic locations within the distribution grid to measure actual line lo...
For almost two decades, businesses have discovered great opportunities to engage with customers and even expand revenue through digital systems, including web and mobile applications. Yet, even now, the conversation between the business and the technologists that deliver these systems is strained, in large part due to misaligned objectives. In his session at DevOps Summit, James Urquhart, Senior Vice President of Performance Analytics at SOASTA, Inc., will discuss how measuring user outcomes –...
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabilities of Azure Data Lake:
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends an...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driv...
Docker is hot. However, as Docker container use spreads into more mature production pipelines, there can be issues about control of Docker images to ensure they are production-ready. Is a promotion-based model appropriate to control and track the flow of Docker images from development to production? In his session at DevOps Summit, Fred Simon, Co-founder and Chief Architect of JFrog, will demonstrate how to implement a promotion model for Docker images using a binary repository, and then show h...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
As the world moves towards more DevOps and microservices, application deployment to the cloud ought to become a lot simpler. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. In his session at 17th Cloud Expo, Raghavan "Rags" Srinivas, an Architect/Developer Evangeli...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
DevOps is here to stay because it works. Most businesses using this methodology are already realizing a wide range of real, measurable benefits as a result of implementing DevOps, including the breakdown of inter-departmental silos, faster delivery of new features and more stable operating environments. To take advantage of the cloud’s improved speed and flexibility, development and operations teams need to work together more closely and productively. In his session at DevOps Summit, Prashanth...
In their session at DevOps Summit, Asaf Yigal, co-founder and the VP of Product at, and Tomer Levy, co-founder and CEO of, will explore the entire process that they have undergone – through research, benchmarking, implementation, optimization, and customer success – in developing a processing engine that can handle petabytes of data. They will also discuss the requirements of such an engine in terms of scalability, resilience, security, and availability along with how the archi...
DevOps is gaining traction in the federal government – and for good reasons. Heightened user expectations are pushing IT organizations to accelerate application development and support more innovation. At the same time, budgetary constraints require that agencies find ways to decrease the cost of developing, maintaining, and running applications. IT now faces a daunting task: do more and react faster than ever before – all with fewer resources.