Welcome!

News Feed Item

“Fitness Tribes” Helping Social Dieters Lose Twice the Weight of Non-Social Dieting Peers, According to Analysis, Survey From MyFitnessPal

MyFitnessPal (www.myfitnesspal.com), the world’s largest digital health community, published its first user data study, uncovering a new trend in which people share health-related goals, activities and personal health content with their friends, colleagues and relatives, online and off. The report reveals that dieters who form their own “Fitness Tribes” lose twice as much weight as their non-social dieting peers. The data analysis also showed the larger the Fitness Tribe, the more weight social dieters were likely to shed. Users who formed Fitness Tribes of 10 or more people lost up to four times as much as peers who did not build or partake in Fitness Tribe support groups.

“Mobile and social allow us to connect with each other in ways that help people form and sustain healthy habits. This generation of health-seekers are instinctively coming up with a variety of ways to give and get the support they need from their real-world relationships and digital social networks,” said Mike Lee, Co-Founder and CEO, MyFitnessPal. “This data shows that their instincts are correct: social Fitness Tribes are actually driving better outcomes in weight loss and other healthy eating and exercise goals when compared against the outcomes of users who tackle their health journeys solo.”

Fitness Tribes not only helped members lose more weight, they also inspired members to exercise harder and more frequently. About half of MyFitnessPal users reported in a survey that they work out harder with friends than they would on their own. And about 55% say they are more likely to show up and actually exercise than they would on their own.

Additional findings of the inaugural study entitled “The Rise of the Fitness Tribe” includes:

  • People are sharing their health goals and efforts both online and in real life: 64% tried to lose weight together in the last 12 months, and 54% have shared status updates or check-ins on Facebook that made it clear they were at the gym or exercising. (By contrast, only 32% of respondents reported having posted a relationships status updates to their Facebook pages).
  • The majority of MyFitnessPal users surveyed (56%) said they prefer to exercise in some social context, whether with a friend (33%), a relative (11%), or in a group exercise class (12%).
  • Giving and getting inspiration appears to be a primary motivator for sharing health goals, as 50% of respondents said that if a friend or relative lost 20lbs, they would be inspired to lose weight, too.
  • More than half of respondents (60%) said they’d make healthy food choices in a restaurant if the friends they were eating with did.
  • Users who have 10 or more friends lose on average 4 times as much weight compared to users not connected with friends, proving ‘tribal’ behavior around fitness habits does drive success.

The company also announced a new feature for its smartphone app called Steps, available now for iPhone 5S. Steps can help raise awareness of how even small efforts like taking the stairs or walking to lunch can become healthy habits. This always-on steps tracking feature on the MyFitnessPal app will hopefully inspire users to become more engaged in their health and fitness activities overall.

As MyFitnessPal continues to expand the universe of data it collects with Steps, the company took a deep dive into its existing data with its Fitness Tribes study. The study consists of data from MyFitnessPal’s more than 50 million users plus a deep-dive survey of 2,220 users, and shows that people who track their health and fitness activities and involve their social and physical networks experience greater positive results and change in behavior, compared to those who do not.

For the full Fitness Tribes Report, please visit: http://blog.myfitnesspal.com/2014/05/myfitnesspal-ebook-the-rise-of-the-fitness-tribe

Data Methodology:

MyFitnessPal analyzed data from the entire user base of 50+ million people, and conducted a deep dive survey of 2,220 users, comparing users who shared their diaries socially and those who didn’t. The survey was conducted online by MyFitnessPal among 2,200 registered MyFitnessPal users, age 18 and over within the United States, between January 22 and January 29, 2014.

About MyFitnessPal:

MyFitnessPal has helped more than 50 million people achieve and maintain a healthier and happier lifestyle. With a database of nearly 4 million foods and hundreds of exercises, top fitness technology partners and community insights, MyFitnessPal is the leading free resource for achieving and maintaining health goals. MyFitnessPal is headquartered in San Francisco, CA. For more inspiration, visit http://www.myfitnesspal.com/.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
Tricky charts and visually deceptive graphs often make a case for the impact IT performance has on business. The debate isn't around the obvious; of course, IT performance metrics like website load time influence business metrics such as conversions and revenue. Rather, this presentation will explore various data analysis concepts to understand how, and how not to, assert such correlations. In his session at 20th Cloud Expo, Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Sys...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.