Click here to close now.


News Feed Item

“Fitness Tribes” Helping Social Dieters Lose Twice the Weight of Non-Social Dieting Peers, According to Analysis, Survey From MyFitnessPal

MyFitnessPal (, the world’s largest digital health community, published its first user data study, uncovering a new trend in which people share health-related goals, activities and personal health content with their friends, colleagues and relatives, online and off. The report reveals that dieters who form their own “Fitness Tribes” lose twice as much weight as their non-social dieting peers. The data analysis also showed the larger the Fitness Tribe, the more weight social dieters were likely to shed. Users who formed Fitness Tribes of 10 or more people lost up to four times as much as peers who did not build or partake in Fitness Tribe support groups.

“Mobile and social allow us to connect with each other in ways that help people form and sustain healthy habits. This generation of health-seekers are instinctively coming up with a variety of ways to give and get the support they need from their real-world relationships and digital social networks,” said Mike Lee, Co-Founder and CEO, MyFitnessPal. “This data shows that their instincts are correct: social Fitness Tribes are actually driving better outcomes in weight loss and other healthy eating and exercise goals when compared against the outcomes of users who tackle their health journeys solo.”

Fitness Tribes not only helped members lose more weight, they also inspired members to exercise harder and more frequently. About half of MyFitnessPal users reported in a survey that they work out harder with friends than they would on their own. And about 55% say they are more likely to show up and actually exercise than they would on their own.

Additional findings of the inaugural study entitled “The Rise of the Fitness Tribe” includes:

  • People are sharing their health goals and efforts both online and in real life: 64% tried to lose weight together in the last 12 months, and 54% have shared status updates or check-ins on Facebook that made it clear they were at the gym or exercising. (By contrast, only 32% of respondents reported having posted a relationships status updates to their Facebook pages).
  • The majority of MyFitnessPal users surveyed (56%) said they prefer to exercise in some social context, whether with a friend (33%), a relative (11%), or in a group exercise class (12%).
  • Giving and getting inspiration appears to be a primary motivator for sharing health goals, as 50% of respondents said that if a friend or relative lost 20lbs, they would be inspired to lose weight, too.
  • More than half of respondents (60%) said they’d make healthy food choices in a restaurant if the friends they were eating with did.
  • Users who have 10 or more friends lose on average 4 times as much weight compared to users not connected with friends, proving ‘tribal’ behavior around fitness habits does drive success.

The company also announced a new feature for its smartphone app called Steps, available now for iPhone 5S. Steps can help raise awareness of how even small efforts like taking the stairs or walking to lunch can become healthy habits. This always-on steps tracking feature on the MyFitnessPal app will hopefully inspire users to become more engaged in their health and fitness activities overall.

As MyFitnessPal continues to expand the universe of data it collects with Steps, the company took a deep dive into its existing data with its Fitness Tribes study. The study consists of data from MyFitnessPal’s more than 50 million users plus a deep-dive survey of 2,220 users, and shows that people who track their health and fitness activities and involve their social and physical networks experience greater positive results and change in behavior, compared to those who do not.

For the full Fitness Tribes Report, please visit:

Data Methodology:

MyFitnessPal analyzed data from the entire user base of 50+ million people, and conducted a deep dive survey of 2,220 users, comparing users who shared their diaries socially and those who didn’t. The survey was conducted online by MyFitnessPal among 2,200 registered MyFitnessPal users, age 18 and over within the United States, between January 22 and January 29, 2014.

About MyFitnessPal:

MyFitnessPal has helped more than 50 million people achieve and maintain a healthier and happier lifestyle. With a database of nearly 4 million foods and hundreds of exercises, top fitness technology partners and community insights, MyFitnessPal is the leading free resource for achieving and maintaining health goals. MyFitnessPal is headquartered in San Francisco, CA. For more inspiration, visit

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
The cloud has reached mainstream IT. Those 18.7 million data centers out there (server closets to corporate data centers to colocation deployments) are moving to the cloud. In his session at 17th Cloud Expo, Achim Weiss, CEO & co-founder of ProfitBricks, will share how two companies – one in the U.S. and one in Germany – are achieving their goals with cloud infrastructure. More than a case study, he will share the details of how they prioritized their cloud computing infrastructure deployments ...
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
NHK, Japan Broadcasting will feature upcoming @ThingsExpo Silicon Valley in a special IoT documentary which will be filmed on the expo floor November 3 to 5, 2015 in Santa Clara. NHK is the sole public TV network in Japan equivalent to BBC in UK and the largest in Asia with many award winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology covering @ThingsExpo Silicon Valley. The program will be aired during the highest viewership season of ...
Decisions about budgets and resources are often made without IT even having a seat at the table. As technologist we understand the value of DevOps - but do your business counterparts? If they don't, your DevOps initiatives could lose funding before they start. In her session at DevOps Summit, Jeanne Morain, Strategist / Author at iSpeak Cloud, LLC, will provide insights on how to bridge the gap between business and technology leaders. Attendees will learn prescriptive guidance on balancing wor...
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabilities of Azure Data Lake:
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/...
Data loss happens, even in the cloud. In fact, if your company has adopted a cloud application in the past three years, data loss has probably happened, whether you know it or not. In his session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how common and costly cloud application data loss is and what measures you can take to protect your organization from data loss.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT ...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.