Welcome!

News Feed Item

Confidence Reigns, Counterfeit Consumer Electronics Continue to Fool Consumers

Canon U.S.A., Inc., a leader in digital imaging solutions, will unveil today the results of a 2013 Anti-Counterfeit Study it commissioned on U.S. consumers’ attitudes and perceptions of counterfeit consumer electronics in the U.S.1 The study reveals that while counterfeit consumer electronics are a significant concern to U.S. consumers, most seem to be unaware of the full impact and risks of their purchase and use. The study revealed that consumers trust their instincts, but seem to lack the understanding of the possible safety risks and the true long-term costs of counterfeit consumer electronics.

According to the Department of Homeland Security, $145 million worth of counterfeit consumer electronics entered the U.S. in 2013.2 The research commissioned by Canon reveals, however, that while three out of every four consumers surveyed were concerned about counterfeit consumer electronics, only about one in two believed they can accurately identify counterfeit consumer electronics.

“Most American consumers are unaware of the full risks associated with these potentially dangerous devices. Four in ten of the U.S. consumers surveyed don’t know counterfeit consumer electronics can harm them, and this lack of awareness leads to what Canon calls a ‘Confidence Trap’,” said Chuck Westfall, Technical Advisor, Professional Engineering & Solutions Division, Canon U.S.A., Inc. “Based on the survey, consumers seem overconfident in their ability to spot a fake, and as a result, are at risk of possible harm.”

The study revealed:

  • In 2013, 12 percent of the U.S. consumers surveyed knowingly bought fake consumer electronics, while 18 percent bought them unknowingly.
  • 40 percent of U.S. consumers surveyed were unaware that counterfeit consumer electronics may harm them.
  • 45 percent believed that counterfeit consumer electronics do the job just as well as genuine consumer electronics.
  • 97 percent wanted more information so they can identify counterfeits.
  • Millennials surveyed were five times more likely than the Baby Boomers surveyed to purchase fake goods.3
  • While the majority of millennials (72 percent) surveyed consider themselves very knowledgeable in identifying a counterfeit consumer electronics product, about one in four continues to unknowingly buy one.

Based on the survey results, 18 percent of U.S. consumer electronic purchasers surveyed say they have unknowingly purchased counterfeit consumer electronics this past year. Further, the study revealed, overconfident in their abilities, a significant proportion of consumers surveyed fell victim to counterfeit purchases, largely unaware that they could be putting themselves at risk of inferior product performance.

When it comes to purchase drivers, according to this, the majority of consumers surveyed overwhelmingly value product performance, quality, and safety when buying an electronic good. 82 percent of respondents cited product performance and 70 percent said product safety is important to them. It seems that purchasing counterfeits is therefore largely driven by a knowledge gap. For instance, close to half (45 percent) of consumers surveyed believe that a counterfeit product does the job just as well as the genuine product.

“One of the most significant revelations of this Anti-Counterfeit Study is our obligation to take action and educate consumers about the potential health and safety risks of counterfeit consumer electronics,” commented Westfall. “This research indicates that education can largely impact perceptions of counterfeit consumer electronics, and steer consumers away from making uninformed and misguided purchases. After learning about the facts, 71 percent of the U.S. consumers surveyed said that they were less likely to buy them.”

Canon is committed to bridging this education gap for the majority of American consumers who believe more can be done to combat the counterfeit consumer electronics market. Contrary to popular consumer belief, it is not exclusively the job of government, law enforcement or retailers to raise awareness. Prevention lies in the collaboration of all stakeholders and Canon is working to promote the continued education of consumers.

Today, Canon and the New York City College of Technology (City Tech) will host a panel discussion about the potential dangers of counterfeit consumer electronics. Event panelists include representatives from Canon U.S.A., City Tech College, Consumerist.com, U.S. Chamber of Commerce Global Intellectual Property Center and Underwriters Laboratories.

On April 23rd, Canon was also recognized by the U.S. Chamber of Commerce’s Global Intellectual Property Center at the 2nd Annual IP Champions Conference in Washington D.C. for its Anti-Counterfeit Consumer Awareness Campaign.

For more information visit: http://usa.canon.com/aboutcounterfeits

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2013† and is one of Fortune Magazine's World’s Most Admired Companies in 2014. In 2013, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the tenth consecutive year, and for camcorders for the past three years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

For media inquiries, please contact [email protected].

†Based on weekly patent counts issued by United States Patent and Trademark Office.

____________________________

1 Based on a survey commissioned by Canon and conducted by Edelman Berland in November 2013 involving 1,069 U.S. adult consumers age 18 and older who said they had purchased consumer electronic products within the past year.

2 Based on IPR Annual Seizure Statistics for FY 2013. IPR Annual Seizure Statistics can be found at http://www.cbp.gov/trade/priority-issues/ipr/statistics

3 Millennials are defined as U.S. adults between the ages of 18 and 35. Baby Boomers are defined as U.S. adults between the ages of 49 and 67.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that A&I Solutions has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 1999, A&I Solutions is a leading information technology (IT) software and services provider focusing on best-in-class enterprise solutions. By partnering with industry leaders in technology, A&I assures customers high performance levels across all IT environments including: ma...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus intern...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...