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CEA Announces Formation of Health and Fitness Technology Division

The Consumer Electronics Association (CEA)® announced today the newly formed Health and Fitness Technology Division, a response to the growing role consumer electronics devices are playing in improving health and fitness. The Division, originating as the Health and Fitness Technology Working Group in 2010, has made several valuable contributions to the industry during the past four years.

“Technology innovations now offer unprecedented opportunities for consumers to take control of their health and engage in their personal fitness,” said Gary Shapiro, president and CEO, CEA. “Under CEA’s leadership, the Health and Fitness Division brings together a group of proven leaders in the space to further raise awareness that these products can help us change our lives for the better.”

CEA’s report, The Connected Health and Wellness Market, created in conjunction with Parks Associates, forecasts that the evolution of U.S. healthcare will result in a 142 percent increase over the next five years in personal health and wellness product sales as well as software and service revenues. Additionally, the CEA report Understanding the Market for Wearable Health and Fitness Devices shows consumer interest in purchasing dedicated wearable fitness devices specifically in the next 12 months, quadrupled in 2013, making it the largest year-over-year increase for any category of fitness device.

“We live in extraordinary times, where consumers are taking more responsibility for their health and fitness. New technologies are playing a key role, transforming health care and empowering people to reach their fitness goals as never before,” said Health and Fitness Technology Division Chairman Woody Scal, chief revenue officer, Fitbit. “I’m excited to help establish a truly impressive board to help move that transformation forward.”

Prominently on display at the 2014 International CES®, digital health technology had its largest dedicated footprint ever, increasing by 40 percent, as did the digital fitness presence, which increased by 30 percent. The 2014 CES included notable health and fitness announcements from Intel, LG, Reebok, Scosche, Skulpt and many more.

Last year, the Health and Fitness Technology Working Group joined others in sponsoring an ongoing educational program series, the “Mobile Medical Apps (MMA) Roadshow,” to demystify the FDA requirements for new app developers and identify best practices among those already producing regulated apps. CEA also conducted a satellite media tour, reaching 4.3 million consumers directly, to promote health and fitness technology products directly to consumers, suggesting products to get and stay healthy in the New Year.

The 2014 CEA Health and Fitness Technology Division Board will provide CEA members with educational and networking opportunities conduct market research and educate consumers about health and fitness technology products, apps and services. The members of the inaugural board are:

  • Chairman: Woody Scal, chief revenue officer, Fitbit
  • Tim Alessi, director, new product development, LG Electronics
  • Kirk Dulaney, executive director, strategic business development, Sony Electronics
  • Chris Eschbach, director of exercise science and clinical trials, Valencell
  • Bettina Experton, CEO, Humetrix
  • Christy Hedgpeth, senior director, connected fitness, Under Armour
  • Nitesh Jain, corporate strategy and business development, Wearables and Fitness, Verizon
  • Isaiah Kacyvenski, head of sports and fitness segment, MC10
  • Craig Kaiser, director, business development, AT&T, Emerging Devices Organization, Healthcare
  • James R. Mault, M.D., F.A.C.S., vice president and chief medical officer, Qualcomm Life
  • Andrew Rosenthal, product manager, health platform, Jawbone
  • Casey Ryan, senior director, emerging products, Samsung
  • Johana Shelton, senior policy counsel, Google
  • Jon Shimp, senior vice President, business development, Fitbug
  • Jeff Sweeney, marketing manager, Linear LLC
  • Robert Terkelsen, vendor business manager, Ingram Micro
  • Krijn Van der Raadt, vice president, IT and software development, GreatCall
  • Sonny Vu, CEO, Misfit Wearables
  • Stanly Yang, CEO, Neurosky

Health and Fitness Technology Division Board meetings are open to all CEA members and the next meeting will be held May 20 at 2 p.m. EDT. To get involved or learn more about the division, please contact Kinsey Fabrizio.

About CEA:

The Consumer Electronics Association (CEA) is the technology trade association representing the $208 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at, and through social media.


  • 2014 Technology & Standards Spring Forum
    May 19-23, 2014, Seattle, WA
  • CES Unveiled WARSAW
    June 17, 2014, Warsaw, Poland
  • CE Week
    June 23-27, 2014, New York, NY

    • CE Week Exhibits
      June 25-26, 2014, New York, NY
  • CES Unveiled SAO PAULO
    September 23, 2014, Sao Paulo, Brazil
  • CEA Annual Member Meeting
    Sept. 30-Oct. 2, 2014, Phoenix, AZ
  • CES Unveiled PARIS
    October 22, 2014, Paris, France
  • CES Unveiled NEW YORK
    November 11, 2014, New York, NY
  • CES Unveiled LAS VEGAS
    January 4, 2015, Las Vegas, NV
  • 2015 International CES
    January 6-9, 2015, Las Vegas, NV

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