|By Business Wire||
|May 1, 2014 03:43 PM EDT||
As part of the required “Trademark Sunrise” period, new generic top level domains (gTLDs) .rest (dot-rest) and .bar (dot-bar) have been made exclusively available to trademark owners to protect their brands and secure their marks through leading registrars worldwide, before the general release or “landrush” period commences on June 15, 2014.
The .rest and .bar gTLDs, owned by Mexico City-based Punto 2012, are geared specifically for the food and beverage industry, including restaurants, bars, restaurant guides, critics, delivery services, and related entities. The launch of these domains marks a new trend in Internet addresses wherein domain endings are better categorized and more meaningful than legacy .com domains, enabling businesses to better define their brand by using short, relevant and accessible URLs.
.rest, the abbreviation used for the word “restaurant” in almost 30 languages spoken by more than 50 countries, is a targeted and categorized domain for any restaurant that is looking for a search-friendly, short, meaningful and memorable web address. .bar, launching at the same time as .rest, is a natural domain for bars and pubs. Both domains are designed to build an easily accessible space for those in the food and beverage industry that have suffered, whether due to cost or availability, with long, unmanageable, vague and unclear Internet addresses.
“We are on the crest of a completely transformed Internet,” said Aaron Grego, CEO of Punto 2012. “The crowded, congested and obsolete .com ‘traffic jam’ is finally a thing of the past. As Internet neighborhoods thrive there are now limitless opportunities for businesses to take control of their Internet addresses and define who they are and what they do.”
“The new Top-Level Domains .bar and .rest are truly global in their reach, and they address a multi-trillion dollar industry vertical where name collisions are common, so it’s important for trademark holders to obtain their .bar and .rest domains before they become available to the general public. That’s why leading brands in the adult beverage and foodservice categories, like TGI Fridays, Miller and Jack Daniels, have already jumped at the opportunity to register these domains under these new global TLDs,” said Ben Crawford, CEO of CentralNic, the registry service provider for the .bar and .rest domains.
Trademark owners interested in securing .rest and .bar domains must first register their marks with the Trademark Clearinghouse and then register through a Sunrise-authorized registrar, such as Name.com.
About Punto 2012
Mexico City-based Punto 2012, is a domain company that services Generic Top Level Domains (gTLDs) .rest and .bar, geared for the restaurant, bar, and café industry. The entrepreneurial team consists of experts in the domain industry as well as the food and beverage industry dedicated to revolutionizing the Internet so that businesses can own their identity and be found by their customers.
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Sep. 30, 2016 07:30 AM EDT
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
Sep. 30, 2016 07:15 AM EDT Reads: 2,239
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Sep. 30, 2016 07:15 AM EDT Reads: 3,267
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Sep. 30, 2016 07:00 AM EDT Reads: 3,465
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
Sep. 30, 2016 07:00 AM EDT Reads: 2,335
Leading cloud-centric IT organizations are establishing core capabilities to improve productivity, control costs and provide a highly responsive end-user experience. Key steps along this journey include creating an end-user cloud services catalog, automating workflows and provisioning, and implementing IT showback and chargeback. In his session at 19th Cloud Expo, Mark Jamensky, executive vice president of Products at Embotics, will walk attendees through an in-depth case study of enterprise I...
Sep. 30, 2016 07:00 AM EDT Reads: 1,507
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Sep. 30, 2016 06:15 AM EDT Reads: 1,129
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Sep. 30, 2016 06:00 AM EDT Reads: 1,260
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Sep. 30, 2016 06:00 AM EDT Reads: 2,736
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Sep. 30, 2016 05:30 AM EDT Reads: 1,283
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Sep. 30, 2016 05:15 AM EDT Reads: 1,847
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Sep. 30, 2016 05:00 AM EDT Reads: 1,885
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Sep. 30, 2016 04:45 AM EDT Reads: 4,720
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Sep. 30, 2016 04:45 AM EDT Reads: 1,411
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Sep. 30, 2016 04:45 AM EDT Reads: 674