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City-Centre Hotel in Dubai Rises to Great Heights With the Debut of Its Second Tower

As the JW Marriott Marquis Hotel Dubai Grows Up, It Welcomes a New General Manager

DUBAI, UNITED ARAB EMIRATES -- (Marketwired) -- 05/01/14 -- In a city known for dramatic architectural displays, it can be hard to stand out. Yet one hotel near the Dubai World Trade Centre has done just that. Not only do its dual towers literally soar above the city skyline (earning a place in the Guinness Book of Records as a result), but the service, restaurants and amenities located within outshine those found anywhere else in the city. This beacon of hospitality is the JW Marriott Marquis Hotel Dubai, and its recent evolution -- a second tower, a new General Manager -- is garnering plenty of appreciative buzz.

The lofty Tower 2 has officially debuted, although it will gradually open all of its 804 suites and guest rooms and public spaces over the course of the year. When fully operational, the hotel will set the pace among luxury hotels in Dubai, UAE with 1,608 hotel rooms and suites, nine tantalizing restaurants, six lounges, the world-class Saray Spa and 8,500 square meters of event space, including two ballrooms and a two-tier function space in Tower 2 that overlooks the city from the 72nd floor.

Ushering the property to its rightful place among Dubai 5-star hotels is General Manager, Bill Keffer. Recently appointed to this position, Keffer has spent the past two years as the property's Hotel Manager and has thus been instrumental in its success. The hotel, for example, experienced record-breaking occupancy rates during Tower 1's inaugural year, and it received no fewer than 16 international industry and media awards in 2013. And the hotel is ready for more.

"Dubai is an attractive destination for large-scale conferences and events, which is what the JW Marriott Marquis Dubai was designed to accommodate," Keffer explains. "Not only do we have the right facilities, we have a highly talented team made up of associates from all around the world, so we are perfectly able to adapt to cultural needs. That's a key factor in today's global economy."

Already 1,200 associates representing more than 70 nationalities are employed by the hotel, and Keffer is ideally suited to lead them. Having worked in managerial positions with Marriott International for 25 years, Keffer's career has taken him from his native Tennessee to destinations in Asia, Europe and, now, the Middle East.

Keffer's long and distinguished career has been punctuated by numerous awards, including Continent General Manager of the Year 2012, Global Hotel of the Year in 2011 and three individual recognitions for Leadership and Engagement Excellence between 2010 and 2012.

Keffer's new position as General Manager couldn't come at a better time. As Tower 2 reaches its full operating potential, Dubai will continue moving toward the prediction made by industry experts that, in six years, some 20 million visitors will arrive annually to the city. And as they explore hotels near the Dubai Convention Centre, only one will stand out for its guest experience and, yes, even its architecture.

About the JW Marriott Marquis Hotel Dubai

Dubai may be a city of superlatives, and the JW Marriott Marquis Hotel Dubai fits right in. As the world's tallest accommodation, this 5-star property towers above the business district and has the amenities to complement it. The 32 meeting rooms offer 86,000 square feet of function space, some with skyline views, others with vast ballroom space and all with the cutting-edge technology and service that ensure seamless events. When guests need to relax, the property offers world-class treatments and a hammam at the Saray Spa and Health Club, as well as 15 (and counting) restaurants and lounges. Guest rooms and suites, meanwhile, define luxury with 46-inch, LCD HD televisions; secure, high-speed Internet access; and premium bedding. Plus there are a range of sumptuous suites available for discerning guests who know that, even in a destination where there's no shortage of high-end options, only one can be the best.

About JW Marriott Hotels & Resorts

JW Marriott is part of Marriott International's luxury portfolio and consists of beautiful properties in gateway cities and distinctive resort locations around the world. These elegant hotels cater to today's sophisticated, self-assured travelers, offering them the quiet luxury they seek in a warmly authentic, relaxed atmosphere lacking in pretense. JW Marriott properties artfully provide highly crafted, anticipatory experiences that are reflective of their locale so that their guests have the time to focus on what is most important to them. Currently, there are 64 JW Marriott hotels in 26 countries; by 2016 the portfolio is expected to encompass more than 92 properties over 36 countries. Visit us online, jwmarriott.com, @jwmarriott and facebook.com/JWMarriott

The "Marquis" designation is reserved for select downtown properties that offer the highest level of comfort, technology, personal service, meeting facilities, privacy and world-class amenities.

Visit Marriott International, Inc. for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

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Laoise Molloy
JW Marriott Marquis Hotel Dubai
+971 50 7702170
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