Welcome!

News Feed Item

POPSUGAR Unveiled New Original Programming and Partnerships at 2014 NewFronts That Deliver Content Women Love

NEW YORK, NY -- (Marketwired) -- 05/01/14 -- POPSUGAR, the leading independent publisher of original video for women, presented its slate of eight new, original programs, and highlighted its 11 returning "franchise" series, at tonight's Digital Content NewFronts presentation.

Among the highlights that POPSUGAR announced are its first scripted project, Seriously Distracted, a comedy collaboration with the digital arm of Broadway Video; two new series, one with Gillian Jacobs and the other starring Katherine Schwarzenegger; two projects with partner CORE Media Group; and a year-round collaboration with Las Vegas "culture-fest" Life is Beautiful. POPSUGAR will also launch a series of long-form specials surrounding the major themes and events that women love.

Joining POPSUGAR founders Lisa and Brian Sugar and POPSUGAR Studios President David Grant were designer Charlotte Ronson, who lent her fashion expertise on a live We Spy Style episode; chef Dominique Ansel, who debuted a new dessert trend, the Waffle Ice Cream Sandwich; and Hannah Bronfman, who DJ'd the event.

"Over the past eight years, we've worked hard to build a lifestyle brand that today delights over 23 million women every month who make us part of their daily lives -- in the digital space, on mobile and TV," said Brian Sugar, founder and CEO of POPSUGAR. "What makes us particularly effective in connecting brands to women is our combination of fresh content, programming expertise, and technology, all at scale with innovative marketing programs."

"This year we are venturing into new genres and formats you have not seen from us before, and we are doing it with the caliber of talent we've always dreamed of," said David Grant, president of POPSUGAR Studios. "But all of our projects have one thing in common -- they are perfectly attuned to the interests and passions of our audience of women in their 20s and 30s -- an audience we know better than anyone."

NEW ORIGINAL PROGRAMS

SERIOUSLY DISTRACTED
Seriously Distracted
is POPSUGAR's first scripted project developed through a new partnership with Above Average. This comedy series is about a group of women who find themselves stuck at the bottom rung of a New York PR firm that is always one signing away from making it big. The less-than-intense work pace affords them plenty of time to obsess about what really matters -- celebrity gossip. The series is being created by Above Average, who were inspired by their own over-the-top reactions to the "conscious uncoupling" of Gwyneth Paltrow and Chris Martin. Expect cameo appearances from celebrities as the Seriously PR firm attempts to sign new clients.

POPSUGAR Studios will partner with Above Average, an online comedy video network part of the Broadway Video family (the production company behind SNL, The Tonight Show Starring Jimmy Fallon, Portlandia, and more), to co-produce short-form, scripted comedies, featuring everyone from rising, young stars to top comedic talent.

#FULLDISCLOSURE
#FullDisclosure
is a humorous, honest, and sexy look at the world of modern relationships for millennials. #FullDisclosure will be a segment-driven, weekly talk show that delves into all things sex and relationships -- on and off the web. The show is currently casting for a panel of three hosts who are smart, funny, and on-demo. Each episode will explore a relationship theme and feature noted guest panelists who are experts relevant to that theme, such as a sexpert, a matchmaker, or a young celebrity who wants to join the fun. Shot in front of a studio audience and using the interactivity available on the POPSUGAR platform, #FullDisclosure will have an intriguing, social-media-driven, talk-show format with a late-night feel.

#FullDisclosure is being produced through the CORE Media Group partnership. As the company behind American Idol and So You Think You Can Dance, CORE Media Group is one of the most respected television production entities in the business.

WHAT NOW? WITH KATHERINE SCHWARZENEGGER
Author, blogger, and rising star, TV personality Katherine Schwarzenegger tackles the tough topics of your 20s: that point in your life when you throw up your hands and say, "Now what?" In each episode, Schwarzenegger has intimate, frank, and often surprising conversations with celebrities, leaders, and influencers, as we learn how they found success by navigating pivotal moments in their lives. This series is inspired by her newly released book, I Just Graduated...Now What?: Honest Advice For Navigating What Comes Next, featuring interviews with John Legend, Andy Cohen, Lauren Bush, Eva Longoria, and others.

BEST BIRTHDAY EVER...WITH THE COOP
Join the never-ending party around entrepreneurs Juliet Boydstun and Lucinda Lent, who run The Coop, a wildly successful Los Angeles-based party space and party planning service started by moms for moms. Propelled by an appearance on the hit ABC show Shark Tank, The Coop has quickly become the go-to service for L.A.'s celebrity parents.

L.A. moms have high expectations, and in each episode, Juliet and Lucinda manage to deliver memorable kids' parties with their unique decoration designs and creative activities. Produced in partnership with CORE Media Group, the series is the perfect offering from POPSUGAR in the mom space, with its signature combination of entertainment and actionable "how-to" information. Along with the drama and excitement of planning a great party under often challenging conditions, Juliet and Lucinda will invite viewers into their workshop and always offer takeaways on how to create your kids' very own Best Birthday Ever.

FETCH FASHION WITH GILLIAN JACOBS
Marking the 10th anniversary of Mean Girls, POPSUGAR is finally going to make "fetch" happen! You already know talented actress Gillian Jacobs from NBC's Community, and if you follow her on Instagram, you've also met her charismatic dog Mick. What you might not know is that both Gillian and Mick are huge fashion fans! This unique series will feature Gillian and her dog sporting the perfect designer outfits while interviewing rad designers and introducing us to up-and-coming lines in this warm and comedic format. Fetch Fashion is a fashion show like you've never seen before: warm, funny, and shareable.

FIVE THINGS I'VE ALWAYS WANTED TO ASK YOU, MOM
From Lisa Erspamer, president of Unleashed Media, former co-executive producer of The Oprah Winfrey Show and chief creative officer of OWN, Five Things was inspired by her book project, A Letter to My Mom, which honors the powerful, loving, complicated, one-of-a-kind relationships we all have with our mothers. In the show, the tables are turned when celebrities become the interviewers, asking their beloved moms their most burning questions they've never before broached. Each episode will be centered on a celebrity who is asking their mom the five questions. At the end, they will surprise their mom by reading a personally crafted, heartfelt letter written just for them. The series is sure to be emotional, uplifting, and unexpected.

POPSUGAR EVENT SPECIALS
POPSUGAR is launching a new series of long-form (30-60 minutes), TV-quality specials. These specials will be added to our current specials lineup that includes our annual Live Holiday Gift Guide, which trended number one on Twitter during its broadcast; our Award Season Live Viewing Parties; and our annual POPSUGAR Beauty Awards. The new specials will dive deeper into trends, personalities, must haves, and tips on our most popular topics, including Fitness, Fashion and Beauty, Wedding Workbooks, Home Entertaining, and more to be announced. We will also have live specials around events of high interest to our audience, from movie premieres to favorite TV show season finales and more.

LIFE IS BEAUTIFUL CULTURE-FEST PARTNERSHIP
POPSUGAR will be creating year-round digital content through a new partnership with Life is Beautiful, the fast-growing, Las Vegas-based culture-fest celebrating the convergence of music, food, art, and learning. Last year, huge crowds flocked to Las Vegas to see acts like Imagine Dragons and The Killers. Through its partnership, POPSUGAR and Life is Beautiful will create a new media brand, offering video content that features exclusive, inspiring stories from the influencers and tastemakers who are contributing to the Life is Beautiful project. The festival features over 75 musical acts, 60 well-known chefs and restaurants, 25 world-renowned artists, 25 noted speakers, and special performances by Cirque du Soleil, over 15 city blocks. Life is Beautiful is dedicated to helping people conquer their fears, chase their dreams, and see that life is truly beautiful.

To view POPSUGAR's new slate of 2014 programs, go to POPSUGAR NewFronts.

About POPSUGAR
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce -- online, on mobile, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-40, POPSUGAR draws over 23.3M users worldwide, 50M live and on-demand video views, ranked top 5 comScore in lifestyle video, and half a billion in annual retail revenue. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Peak 10 is a hybrid infrastructure provider across the nation. We are in the thick of things when it comes to hybrid IT," explained , Chief Technology Officer at Peak 10, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I will be talking about ChatOps and ChatOps as a way to solve some problems in the DevOps space," explained Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
"We are an IT services solution provider and we sell software to support those solutions. Our focus and key areas are around security, enterprise monitoring, and continuous delivery optimization," noted John Balsavage, President of A&I Solutions, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, discussed the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.