Welcome!

News Feed Item

POPSUGAR Unveiled New Original Programming and Partnerships at 2014 NewFronts That Deliver Content Women Love

NEW YORK, NY -- (Marketwired) -- 05/01/14 -- POPSUGAR, the leading independent publisher of original video for women, presented its slate of eight new, original programs, and highlighted its 11 returning "franchise" series, at tonight's Digital Content NewFronts presentation.

Among the highlights that POPSUGAR announced are its first scripted project, Seriously Distracted, a comedy collaboration with the digital arm of Broadway Video; two new series, one with Gillian Jacobs and the other starring Katherine Schwarzenegger; two projects with partner CORE Media Group; and a year-round collaboration with Las Vegas "culture-fest" Life is Beautiful. POPSUGAR will also launch a series of long-form specials surrounding the major themes and events that women love.

Joining POPSUGAR founders Lisa and Brian Sugar and POPSUGAR Studios President David Grant were designer Charlotte Ronson, who lent her fashion expertise on a live We Spy Style episode; chef Dominique Ansel, who debuted a new dessert trend, the Waffle Ice Cream Sandwich; and Hannah Bronfman, who DJ'd the event.

"Over the past eight years, we've worked hard to build a lifestyle brand that today delights over 23 million women every month who make us part of their daily lives -- in the digital space, on mobile and TV," said Brian Sugar, founder and CEO of POPSUGAR. "What makes us particularly effective in connecting brands to women is our combination of fresh content, programming expertise, and technology, all at scale with innovative marketing programs."

"This year we are venturing into new genres and formats you have not seen from us before, and we are doing it with the caliber of talent we've always dreamed of," said David Grant, president of POPSUGAR Studios. "But all of our projects have one thing in common -- they are perfectly attuned to the interests and passions of our audience of women in their 20s and 30s -- an audience we know better than anyone."

NEW ORIGINAL PROGRAMS

SERIOUSLY DISTRACTED
Seriously Distracted
is POPSUGAR's first scripted project developed through a new partnership with Above Average. This comedy series is about a group of women who find themselves stuck at the bottom rung of a New York PR firm that is always one signing away from making it big. The less-than-intense work pace affords them plenty of time to obsess about what really matters -- celebrity gossip. The series is being created by Above Average, who were inspired by their own over-the-top reactions to the "conscious uncoupling" of Gwyneth Paltrow and Chris Martin. Expect cameo appearances from celebrities as the Seriously PR firm attempts to sign new clients.

POPSUGAR Studios will partner with Above Average, an online comedy video network part of the Broadway Video family (the production company behind SNL, The Tonight Show Starring Jimmy Fallon, Portlandia, and more), to co-produce short-form, scripted comedies, featuring everyone from rising, young stars to top comedic talent.

#FULLDISCLOSURE
#FullDisclosure
is a humorous, honest, and sexy look at the world of modern relationships for millennials. #FullDisclosure will be a segment-driven, weekly talk show that delves into all things sex and relationships -- on and off the web. The show is currently casting for a panel of three hosts who are smart, funny, and on-demo. Each episode will explore a relationship theme and feature noted guest panelists who are experts relevant to that theme, such as a sexpert, a matchmaker, or a young celebrity who wants to join the fun. Shot in front of a studio audience and using the interactivity available on the POPSUGAR platform, #FullDisclosure will have an intriguing, social-media-driven, talk-show format with a late-night feel.

#FullDisclosure is being produced through the CORE Media Group partnership. As the company behind American Idol and So You Think You Can Dance, CORE Media Group is one of the most respected television production entities in the business.

WHAT NOW? WITH KATHERINE SCHWARZENEGGER
Author, blogger, and rising star, TV personality Katherine Schwarzenegger tackles the tough topics of your 20s: that point in your life when you throw up your hands and say, "Now what?" In each episode, Schwarzenegger has intimate, frank, and often surprising conversations with celebrities, leaders, and influencers, as we learn how they found success by navigating pivotal moments in their lives. This series is inspired by her newly released book, I Just Graduated...Now What?: Honest Advice For Navigating What Comes Next, featuring interviews with John Legend, Andy Cohen, Lauren Bush, Eva Longoria, and others.

BEST BIRTHDAY EVER...WITH THE COOP
Join the never-ending party around entrepreneurs Juliet Boydstun and Lucinda Lent, who run The Coop, a wildly successful Los Angeles-based party space and party planning service started by moms for moms. Propelled by an appearance on the hit ABC show Shark Tank, The Coop has quickly become the go-to service for L.A.'s celebrity parents.

L.A. moms have high expectations, and in each episode, Juliet and Lucinda manage to deliver memorable kids' parties with their unique decoration designs and creative activities. Produced in partnership with CORE Media Group, the series is the perfect offering from POPSUGAR in the mom space, with its signature combination of entertainment and actionable "how-to" information. Along with the drama and excitement of planning a great party under often challenging conditions, Juliet and Lucinda will invite viewers into their workshop and always offer takeaways on how to create your kids' very own Best Birthday Ever.

FETCH FASHION WITH GILLIAN JACOBS
Marking the 10th anniversary of Mean Girls, POPSUGAR is finally going to make "fetch" happen! You already know talented actress Gillian Jacobs from NBC's Community, and if you follow her on Instagram, you've also met her charismatic dog Mick. What you might not know is that both Gillian and Mick are huge fashion fans! This unique series will feature Gillian and her dog sporting the perfect designer outfits while interviewing rad designers and introducing us to up-and-coming lines in this warm and comedic format. Fetch Fashion is a fashion show like you've never seen before: warm, funny, and shareable.

FIVE THINGS I'VE ALWAYS WANTED TO ASK YOU, MOM
From Lisa Erspamer, president of Unleashed Media, former co-executive producer of The Oprah Winfrey Show and chief creative officer of OWN, Five Things was inspired by her book project, A Letter to My Mom, which honors the powerful, loving, complicated, one-of-a-kind relationships we all have with our mothers. In the show, the tables are turned when celebrities become the interviewers, asking their beloved moms their most burning questions they've never before broached. Each episode will be centered on a celebrity who is asking their mom the five questions. At the end, they will surprise their mom by reading a personally crafted, heartfelt letter written just for them. The series is sure to be emotional, uplifting, and unexpected.

POPSUGAR EVENT SPECIALS
POPSUGAR is launching a new series of long-form (30-60 minutes), TV-quality specials. These specials will be added to our current specials lineup that includes our annual Live Holiday Gift Guide, which trended number one on Twitter during its broadcast; our Award Season Live Viewing Parties; and our annual POPSUGAR Beauty Awards. The new specials will dive deeper into trends, personalities, must haves, and tips on our most popular topics, including Fitness, Fashion and Beauty, Wedding Workbooks, Home Entertaining, and more to be announced. We will also have live specials around events of high interest to our audience, from movie premieres to favorite TV show season finales and more.

LIFE IS BEAUTIFUL CULTURE-FEST PARTNERSHIP
POPSUGAR will be creating year-round digital content through a new partnership with Life is Beautiful, the fast-growing, Las Vegas-based culture-fest celebrating the convergence of music, food, art, and learning. Last year, huge crowds flocked to Las Vegas to see acts like Imagine Dragons and The Killers. Through its partnership, POPSUGAR and Life is Beautiful will create a new media brand, offering video content that features exclusive, inspiring stories from the influencers and tastemakers who are contributing to the Life is Beautiful project. The festival features over 75 musical acts, 60 well-known chefs and restaurants, 25 world-renowned artists, 25 noted speakers, and special performances by Cirque du Soleil, over 15 city blocks. Life is Beautiful is dedicated to helping people conquer their fears, chase their dreams, and see that life is truly beautiful.

To view POPSUGAR's new slate of 2014 programs, go to POPSUGAR NewFronts.

About POPSUGAR
POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce -- online, on mobile, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-40, POPSUGAR draws over 23.3M users worldwide, 50M live and on-demand video views, ranked top 5 comScore in lifestyle video, and half a billion in annual retail revenue. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...