Click here to close now.




















Welcome!

News Feed Item

Bloomberg Announces First New Digital-Led, Multi-Platform Brand: Bloomberg Politics

Bloomberg Media Group CEO Justin B. Smith and Bloomberg News Editor-In-Chief Matthew Winkler today announced Bloomberg Politics – the first in series of new digital-led, multi-platform brands that will live across all Bloomberg platforms. In March, Bloomberg announced a new, broad strategy for consumer media properties, including the development of new digital assets and a multi-platform approach. Bloomberg Politics, the first of the brands being launched under this new direction, will be created, launched, and overseen by Mark Halperin and John Heilemann, who will also lead political coverage across all Bloomberg platforms – Web, mobile, television, digital video, print magazines, radio, live events and more.

The series of new Bloomberg brands, including Bloomberg Politics, will deliver Bloomberg coverage in targeted content environments, providing greater depth, context and community for each topic area . Bloomberg Politics will serve as a model to be replicated by the subsequent new brands, most of which will be squarely focused on the global business market. Each of the new brands will be developed through a deep partnership between Bloomberg Media and Bloomberg News, fully leveraging the skills, strengths, and resources of all Bloomberg News bureaus.

Bloomberg Politics initially will consist of a new digital destination on the Bloomberg network and a new daily television show (that will also stream online), which will be hosted by Mark Halperin and John Heilemann.

Halperin and Heilemann, who are joining Bloomberg this week, have established reputations over their twenty-plus years in the business as two of the most respected and influential political journalists of their generation. Together they will lead a merged team of Bloomberg News and Bloomberg Media reporters and editors in Washington and New York to power Bloomberg Politics, delivering robust political and policy coverage — news, analysis, commentary, narrative, polling, data analytics, and more — eventually spread across all Bloomberg platforms.

“We have a new, aggressive vision for what our media products can be going forward and Bloomberg Politics is the model for how we will be re-architecting our approach to consumer media,” said Smith. “Mark and John have a remarkable and unrivaled track record of leading the conversation around American politics in print, online, and on TV. They are also representative of an important new breed of journalist that works seamlessly and prolifically across digital, video, print and live platforms. They bring an extraordinary capacity for immersive storytelling, sharp analysis, and breaking news – and they will help us differentiate our political coverage from a crowded field through a full multi-platform approach.”

“Bloomberg Politics represents a significant strengthening of our political and government coverage and underscores our commitment to definitive and exceptional journalism across all our platforms,” said Winkler. “Mark and John will work closely with the new leadership of our Washington bureau to break more news and give more visibility to the award-winning reporting at Bloomberg News.”

Prior to joining Bloomberg, Mark Halperin served as editor-at-large and senior political analyst for TIME, covering politics and government. Halperin also served a senior political analyst for MSNBC, appearing regularly on Morning Joe and other programs. Previously, Halperin worked for nearly 20 years at ABC News, covering five presidential elections and serving as political director. At ABC, Halperin reported on every major American political story, including working as a full-time reporter covering Bill Clinton’s presidential campaign in 1992 and the Clinton White House. He is the author of The Undecided Voter’s Guide to the Next President and co-author of The Way to Win: Taking the White House in 2008. Halperin received his B.A. from Harvard University and resides in New York City.

Prior to joining Bloomberg, John Heilemann served as national affairs editor for New York magazine and a political analyst for MSNBC. Prior to joining New York, Heilemann was a staff writer for The New Yorker, Wired, and The Economist, covering politics, business, and their intersection. He is the author of Pride Before the Fall: The Trials of Bill Gates and the End of the Microsoft Era, which was named by BusinessWeek as one of the best books of 2001, and he hosted a four-part documentary series, Download: The True Story of the Internet, that aired on the Discovery Channel in 2008. Heilemann holds a B.S.J. from Northwestern University and an M.P.A. from the Kennedy School of Government at Harvard. He resides in Brooklyn, NY.

Halperin and Heilemann are co-authors of the New York Times No. 1 bestseller Game Change: Obama and the Clintons, Palin and McCain, and the Race of a Lifetime, which chronicled the 2008 presidential election, and its New York Times bestselling sequel, Double Down: Game Change 2012. The first book, Game Change, and was made into an HBO film of the same name, which premiered in 2012 and went on to win five Emmy Awards and three Golden Globes. HBO has acquired the film rights to Double Down as well.

About Bloomberg

Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 319,000 subscribers globally. Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,400 news and multimedia professionals at 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 15,500 people in 192 locations around the world.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Learn how to solve the problem of keeping files in sync between multiple Docker containers. In his session at 16th Cloud Expo, Aaron Brongersma, Senior Infrastructure Engineer at Modulus, discussed using rsync, GlusterFS, EBS and Bit Torrent Sync. He broke down the tools that are needed to help create a seamless user experience. In the end, can we have an environment where we can easily move Docker containers, servers, and volumes without impacting our applications? He shared his results so yo...
Palerra, the cloud security automation company, announced enhanced support for Amazon AWS, allowing IT security and DevOps teams to automate activity and configuration monitoring, anomaly detection, and orchestrated remediation, thereby meeting compliance mandates within complex infrastructure deployments. "Monitoring and threat detection for AWS is a non-trivial task. While Amazon's flexible environment facilitates successful DevOps implementations, it adds another layer, which can become a ...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...