Welcome!

News Feed Item

Bloomberg Announces First New Digital-Led, Multi-Platform Brand: Bloomberg Politics

Bloomberg Media Group CEO Justin B. Smith and Bloomberg News Editor-In-Chief Matthew Winkler today announced Bloomberg Politics – the first in series of new digital-led, multi-platform brands that will live across all Bloomberg platforms. In March, Bloomberg announced a new, broad strategy for consumer media properties, including the development of new digital assets and a multi-platform approach. Bloomberg Politics, the first of the brands being launched under this new direction, will be created, launched, and overseen by Mark Halperin and John Heilemann, who will also lead political coverage across all Bloomberg platforms – Web, mobile, television, digital video, print magazines, radio, live events and more.

The series of new Bloomberg brands, including Bloomberg Politics, will deliver Bloomberg coverage in targeted content environments, providing greater depth, context and community for each topic area . Bloomberg Politics will serve as a model to be replicated by the subsequent new brands, most of which will be squarely focused on the global business market. Each of the new brands will be developed through a deep partnership between Bloomberg Media and Bloomberg News, fully leveraging the skills, strengths, and resources of all Bloomberg News bureaus.

Bloomberg Politics initially will consist of a new digital destination on the Bloomberg network and a new daily television show (that will also stream online), which will be hosted by Mark Halperin and John Heilemann.

Halperin and Heilemann, who are joining Bloomberg this week, have established reputations over their twenty-plus years in the business as two of the most respected and influential political journalists of their generation. Together they will lead a merged team of Bloomberg News and Bloomberg Media reporters and editors in Washington and New York to power Bloomberg Politics, delivering robust political and policy coverage — news, analysis, commentary, narrative, polling, data analytics, and more — eventually spread across all Bloomberg platforms.

“We have a new, aggressive vision for what our media products can be going forward and Bloomberg Politics is the model for how we will be re-architecting our approach to consumer media,” said Smith. “Mark and John have a remarkable and unrivaled track record of leading the conversation around American politics in print, online, and on TV. They are also representative of an important new breed of journalist that works seamlessly and prolifically across digital, video, print and live platforms. They bring an extraordinary capacity for immersive storytelling, sharp analysis, and breaking news – and they will help us differentiate our political coverage from a crowded field through a full multi-platform approach.”

“Bloomberg Politics represents a significant strengthening of our political and government coverage and underscores our commitment to definitive and exceptional journalism across all our platforms,” said Winkler. “Mark and John will work closely with the new leadership of our Washington bureau to break more news and give more visibility to the award-winning reporting at Bloomberg News.”

Prior to joining Bloomberg, Mark Halperin served as editor-at-large and senior political analyst for TIME, covering politics and government. Halperin also served a senior political analyst for MSNBC, appearing regularly on Morning Joe and other programs. Previously, Halperin worked for nearly 20 years at ABC News, covering five presidential elections and serving as political director. At ABC, Halperin reported on every major American political story, including working as a full-time reporter covering Bill Clinton’s presidential campaign in 1992 and the Clinton White House. He is the author of The Undecided Voter’s Guide to the Next President and co-author of The Way to Win: Taking the White House in 2008. Halperin received his B.A. from Harvard University and resides in New York City.

Prior to joining Bloomberg, John Heilemann served as national affairs editor for New York magazine and a political analyst for MSNBC. Prior to joining New York, Heilemann was a staff writer for The New Yorker, Wired, and The Economist, covering politics, business, and their intersection. He is the author of Pride Before the Fall: The Trials of Bill Gates and the End of the Microsoft Era, which was named by BusinessWeek as one of the best books of 2001, and he hosted a four-part documentary series, Download: The True Story of the Internet, that aired on the Discovery Channel in 2008. Heilemann holds a B.S.J. from Northwestern University and an M.P.A. from the Kennedy School of Government at Harvard. He resides in Brooklyn, NY.

Halperin and Heilemann are co-authors of the New York Times No. 1 bestseller Game Change: Obama and the Clintons, Palin and McCain, and the Race of a Lifetime, which chronicled the 2008 presidential election, and its New York Times bestselling sequel, Double Down: Game Change 2012. The first book, Game Change, and was made into an HBO film of the same name, which premiered in 2012 and went on to win five Emmy Awards and three Golden Globes. HBO has acquired the film rights to Double Down as well.

About Bloomberg

Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 319,000 subscribers globally. Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,400 news and multimedia professionals at 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 15,500 people in 192 locations around the world.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists l...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to max...
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...