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Bloomberg Announces First New Digital-Led, Multi-Platform Brand: Bloomberg Politics
|By Business Wire
|May 4, 2014 09:47 PM EDT
Bloomberg Media Group CEO Justin B. Smith and Bloomberg News
Editor-In-Chief Matthew Winkler today announced Bloomberg Politics – the
first in series of new digital-led, multi-platform brands that will live
across all Bloomberg platforms. In March, Bloomberg announced a new,
broad strategy for consumer media properties, including the
development of new digital assets and a multi-platform approach.
Bloomberg Politics, the first of the brands being launched under this
new direction, will be created, launched, and overseen by Mark Halperin
and John Heilemann, who will also lead political coverage across all
Bloomberg platforms – Web, mobile, television, digital video, print
magazines, radio, live events and more.
The series of new Bloomberg brands, including Bloomberg Politics, will
deliver Bloomberg coverage in targeted content environments, providing
greater depth, context and community for each topic area . Bloomberg
Politics will serve as a model to be replicated by the subsequent new
brands, most of which will be squarely focused on the global business
market. Each of the new brands will be developed through a deep
partnership between Bloomberg Media and Bloomberg News, fully leveraging
the skills, strengths, and resources of all Bloomberg News bureaus.
Bloomberg Politics initially will consist of a new digital destination
on the Bloomberg network and a new daily television show (that will also
stream online), which will be hosted by Mark Halperin and John Heilemann.
Halperin and Heilemann, who are joining Bloomberg this week, have
established reputations over their twenty-plus years in the business as
two of the most respected and influential political journalists of their
generation. Together they will lead a merged team of Bloomberg News and
Bloomberg Media reporters and editors in Washington and New York to
power Bloomberg Politics, delivering robust political and policy
coverage — news, analysis, commentary, narrative, polling, data
analytics, and more — eventually spread across all Bloomberg platforms.
“We have a new, aggressive vision for what our media products can be
going forward and Bloomberg Politics is the model for how we will be
re-architecting our approach to consumer media,” said Smith. “Mark and
John have a remarkable and unrivaled track record of leading the
conversation around American politics in print, online, and on TV. They
are also representative of an important new breed of journalist that
works seamlessly and prolifically across digital, video, print and live
platforms. They bring an extraordinary capacity for immersive
storytelling, sharp analysis, and breaking news – and they will help us
differentiate our political coverage from a crowded field through a full
“Bloomberg Politics represents a significant strengthening of our
political and government coverage and underscores our commitment to
definitive and exceptional journalism across all our platforms,” said
Winkler. “Mark and John will work closely with the new leadership of our
Washington bureau to break more news and give more visibility to the
award-winning reporting at Bloomberg News.”
Prior to joining Bloomberg, Mark Halperin served as editor-at-large and
senior political analyst for TIME, covering politics and government.
Halperin also served a senior political analyst for MSNBC, appearing
regularly on Morning Joe and other programs. Previously,
Halperin worked for nearly 20 years at ABC News, covering five
presidential elections and serving as political director. At ABC,
Halperin reported on every major American political story, including
working as a full-time reporter covering Bill Clinton’s presidential
campaign in 1992 and the Clinton White House. He is the author of The
Undecided Voter’s Guide to the Next President and co-author of The
Way to Win: Taking the White House in 2008. Halperin received his
B.A. from Harvard University and resides in New York City.
Prior to joining Bloomberg, John Heilemann served as national affairs
editor for New York magazine and a political analyst for MSNBC.
Prior to joining New York, Heilemann was a staff writer for The
New Yorker, Wired, and The Economist, covering
politics, business, and their intersection. He is the author of Pride
Before the Fall: The Trials of Bill Gates and the End of the Microsoft
Era, which was named by BusinessWeek as one of the best books
of 2001, and he hosted a four-part documentary series, Download: The
True Story of the Internet, that aired on the Discovery Channel in
2008. Heilemann holds a B.S.J. from Northwestern University and an
M.P.A. from the Kennedy School of Government at Harvard. He resides in
Halperin and Heilemann are co-authors of the New York Times No. 1
bestseller Game Change: Obama and the Clintons, Palin and
McCain, and the Race of a Lifetime, which chronicled the 2008
presidential election, and its New York Times bestselling sequel, Double
Down: Game Change 2012. The first book, Game Change, and was
made into an HBO film of the same name, which premiered in 2012 and went
on to win five Emmy Awards and three Golden Globes. HBO has acquired the
film rights to Double Down as well.
Bloomberg, the global business and financial information and news
leader, gives influential decision makers a critical edge by connecting
them to a dynamic network of information, people and ideas. The
company’s strength – delivering data, news and analytics through
innovative technology, quickly and accurately – is at the core of the
Bloomberg Professional service, which provides real time financial
information to more than 319,000 subscribers globally. Bloomberg News,
delivered through the Bloomberg Professional service, television, radio,
mobile, the Internet and three magazines, Bloomberg Businessweek,
Bloomberg Markets and Bloomberg Pursuits, covers the world with more
than 2,400 news and multimedia professionals at 150 bureaus in 73
countries. Headquartered in New York, Bloomberg employs more than 15,500
people in 192 locations around the world.
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