Welcome!

News Feed Item

Bloomberg Announces First New Digital-Led, Multi-Platform Brand: Bloomberg Politics

Bloomberg Media Group CEO Justin B. Smith and Bloomberg News Editor-In-Chief Matthew Winkler today announced Bloomberg Politics – the first in series of new digital-led, multi-platform brands that will live across all Bloomberg platforms. In March, Bloomberg announced a new, broad strategy for consumer media properties, including the development of new digital assets and a multi-platform approach. Bloomberg Politics, the first of the brands being launched under this new direction, will be created, launched, and overseen by Mark Halperin and John Heilemann, who will also lead political coverage across all Bloomberg platforms – Web, mobile, television, digital video, print magazines, radio, live events and more.

The series of new Bloomberg brands, including Bloomberg Politics, will deliver Bloomberg coverage in targeted content environments, providing greater depth, context and community for each topic area . Bloomberg Politics will serve as a model to be replicated by the subsequent new brands, most of which will be squarely focused on the global business market. Each of the new brands will be developed through a deep partnership between Bloomberg Media and Bloomberg News, fully leveraging the skills, strengths, and resources of all Bloomberg News bureaus.

Bloomberg Politics initially will consist of a new digital destination on the Bloomberg network and a new daily television show (that will also stream online), which will be hosted by Mark Halperin and John Heilemann.

Halperin and Heilemann, who are joining Bloomberg this week, have established reputations over their twenty-plus years in the business as two of the most respected and influential political journalists of their generation. Together they will lead a merged team of Bloomberg News and Bloomberg Media reporters and editors in Washington and New York to power Bloomberg Politics, delivering robust political and policy coverage — news, analysis, commentary, narrative, polling, data analytics, and more — eventually spread across all Bloomberg platforms.

“We have a new, aggressive vision for what our media products can be going forward and Bloomberg Politics is the model for how we will be re-architecting our approach to consumer media,” said Smith. “Mark and John have a remarkable and unrivaled track record of leading the conversation around American politics in print, online, and on TV. They are also representative of an important new breed of journalist that works seamlessly and prolifically across digital, video, print and live platforms. They bring an extraordinary capacity for immersive storytelling, sharp analysis, and breaking news – and they will help us differentiate our political coverage from a crowded field through a full multi-platform approach.”

“Bloomberg Politics represents a significant strengthening of our political and government coverage and underscores our commitment to definitive and exceptional journalism across all our platforms,” said Winkler. “Mark and John will work closely with the new leadership of our Washington bureau to break more news and give more visibility to the award-winning reporting at Bloomberg News.”

Prior to joining Bloomberg, Mark Halperin served as editor-at-large and senior political analyst for TIME, covering politics and government. Halperin also served a senior political analyst for MSNBC, appearing regularly on Morning Joe and other programs. Previously, Halperin worked for nearly 20 years at ABC News, covering five presidential elections and serving as political director. At ABC, Halperin reported on every major American political story, including working as a full-time reporter covering Bill Clinton’s presidential campaign in 1992 and the Clinton White House. He is the author of The Undecided Voter’s Guide to the Next President and co-author of The Way to Win: Taking the White House in 2008. Halperin received his B.A. from Harvard University and resides in New York City.

Prior to joining Bloomberg, John Heilemann served as national affairs editor for New York magazine and a political analyst for MSNBC. Prior to joining New York, Heilemann was a staff writer for The New Yorker, Wired, and The Economist, covering politics, business, and their intersection. He is the author of Pride Before the Fall: The Trials of Bill Gates and the End of the Microsoft Era, which was named by BusinessWeek as one of the best books of 2001, and he hosted a four-part documentary series, Download: The True Story of the Internet, that aired on the Discovery Channel in 2008. Heilemann holds a B.S.J. from Northwestern University and an M.P.A. from the Kennedy School of Government at Harvard. He resides in Brooklyn, NY.

Halperin and Heilemann are co-authors of the New York Times No. 1 bestseller Game Change: Obama and the Clintons, Palin and McCain, and the Race of a Lifetime, which chronicled the 2008 presidential election, and its New York Times bestselling sequel, Double Down: Game Change 2012. The first book, Game Change, and was made into an HBO film of the same name, which premiered in 2012 and went on to win five Emmy Awards and three Golden Globes. HBO has acquired the film rights to Double Down as well.

About Bloomberg

Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 319,000 subscribers globally. Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,400 news and multimedia professionals at 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 15,500 people in 192 locations around the world.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera M...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.