Welcome!

Blog Feed Post

Nike Fuel is Dead: Are Fitness Tracking Wristbands A Fad?

Nike+ Fuelband SE

Nike+ Fuelband SE

Nike recently discontinued Nike Fuel bands and fired a bunch of related staff. President and CEO Mark Parker said, “I think we will be part of wearables going forward. It’ll be integrated into other products that we create, and then we’ll look at expanding our partnerships to create more reach for the Nike Fuel and Fuel system that we have … and the best way to do that, we think, is through the best partnerships that we can find.”

Does this mean that Nike is out of the fitness tracking wristband business, or does it mean that it Nike is going to concentrate on software and apps and let others (like Apple) figure out the hardware? Or, does it mean that fitness tracking wristbands were a fad and it’s over?

Nike may stand for excellence in sports and fitness, but Nike Fuel certainly did not stand for excellence in fitness tracking technology. Nike Fuel’s unique combination of hardware and software was an experiment in fitness tracking, social fitness and self-assembling athletic competition. Sadly, Fuel points were an arbitrary metric that helped you accomplish nothing. The software was simple to use, but forced you to tap or click way too many things to create an emotionally satisfying experience. To be as polite as possible, Fuel is probably where it deserves to be right now.

That said, it might be helpful and instructive to examine some of the component parts of the fitness tracking wristband/wearables trend because… in its current form, fitness tracking wristbands may well be a fad.

Function and Features

I’ve been using a Jawbone UP (now an UP24) for almost a year. During that time, I have lost over 55 lbs. by walking, eating a balanced healthy diet and getting enough sleep. I have quantified a good portion of this journey using the UP app. The data tracked includes: steps per day, estimated calories burned (resting and active), sleep (deep and light) and calories consumed (which I don’t track with the UP app – I use MyFitnessPal for calorie counting).

Jawbone UP24

Jawbone UP24

Through an aesthetically pleasing – but overly clunky – UI, the UP app tells me what I need to know about my daily activity. Sadly, this information is only available via my mobile device (Android, in my case), so I must manually enter the information into an Excel spreadsheet to make it actionable. Not for the faint of heart.

The problem with every fitness tracking wristband and every associated app is that they only track what they track, and they are mostly incompatible with the other tools you need to create a complete actionable plan. (For hands-on reviews of practically every popular fitness tracking wristband, please visit www.smartphonediet.info.)

More importantly, once you are trained to know how much exercise you need to do each day and what portion sizes you are allowed to eat to maintain or reduce your body weight, there’s not much to quantify… is there?

Of course there is! While Fitbit, Jawbone UP, Withings Pulse, Polar Loop, Misfit Shine and other $100-$200 non-specialized, fitness tracking wristbands all have very similar features, they all help you understand how you spend your day. The bands use an accelerometer to track your movement and an algorithm takes a best guess at what those movements mean. This is where the process breaks down… it’s early days and these types of fitness tracking wristbands are technologically undifferentiated and the software leaves you wanting.

There are, of course, many specialized fitness tracking wristbands like the GPS enabled watches for runners by Garmin, Timex and Casio. Specialized wristbands with advanced features don’t really fall into the general consumer “fitness tracking wristband” category. Yes, they track and quantify much of the same activities, but they do it at a semi-professional or professional level. And, most have far too many features to be used to simply track steps.

Garmin Vivofit

Garmin Vivofit

Team Members

Social fitness is a common component of every fitness tracking wristband system. The UP app lets me assemble a team of friends. I have 25 team members. About half of my team has not used the app for months. When I asked some of them (via Facebook or email or text or actually in person) why, the answers fell into three categories:

  1. It broke.
  2. I used it for a while, but I didn’t lose any weight.
  3. I don’t have the discipline to use it right, so I just stopped.

Then there’s another smaller group that doesn’t use it every day, but may use it on the weekend or for a few days during the week. Finally, there are a few (like me) who are fully committed to the program.

If I were to graph the curves, they would look eerily similar to other fad graphs such as the EST Therapy fad in the 70s, the Aerobics craze of the 80s, Beanie Babies in the 90s, iPods in the 00s, etc.

The difference here is that fitness tracking wristbands are not the final form factor. Apple has a patent for headphones that will take your temperature and measure your heart rate; there are all kinds of sensors and wearable computing tools just around the corner. The iWatch is coming soon, as are several “next generation” wristbands that promise greater benefits and ease of use.

Are fitness tracking wristbands a fad? Probably, but the quantified self movement (of which fitness tracking wristbands are only one small part) is going to be here for a good long while. So get ready… this is just the beginning.

Read the original blog entry...

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

Latest Stories
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
In the fast-paced advances and popularity in cloud technology, one of the most critical factors revolves around concerns for security of your critical data. How to assure both your company and your customers they can confidently trust and utilize your cloud environment is most often top on the list. There is a method to evaluating and providing security that exceeds conventional modes of protecting data both within the cloud as well externally on mobile and other devices. With the public failure...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, will provide a fun and simple way to introduce Machine Leaning to anyone and everyone. Together we will solve a machine learning problem and find an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intellige...