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Mix + Measure: YuMe’s Fifth Annual Global Research Roadshow Presents the Impact of Multi-Screen Media Mixology
|By Business Wire
|May 5, 2014 09:04 AM EDT
YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand
advertising solutions, announces its 2014 Global Research Roadshow, with
new events this year in Detroit, Dallas and Atlanta, and the addition of
European cities to the Roadshow, for a total of 13 events around the
YuMe’s Research Roadshows have showcased cutting-edge research with
partners such as Nielsen, IPG Media Lab, Millward Brown Digital, and
others, for several years. The Spring 2014 Research Roadshow, kicking
off tomorrow in Los Angeles, features research produced with Nielsen
about multi-screen reach and brand impact. The invite-only audience will
witness a first-of-its-kind Reach Calculator that computes unduplicated
reach across TV, online, smartphone, tablet, and connected TV.
“This is the first time we’ve calculated multi-screen ownership in this
way,” says Paul Neto, Director of Research, YuMe. “The combined survey
and media lab methodology has led to valuable findings around the reach
and brand impact of advertising on more than one screen.”
To learn more about the Research Roadshow or to request an invite please
contact YuMe Research.
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand
advertising solutions. Its proprietary data-science driven technologies
and large audience footprint drive inventory monetization and enable
advertisers to reach targeted, brand receptive audiences across a wide
range of Internet-connected devices. Designed to serve the specific
needs of brand advertising, YuMe’s technology platform simplifies the
complexities associated with delivering effective digital video
advertising campaigns in today’s highly-fragmented market. YuMe is
headquartered in Redwood City, CA with European headquarters in London
and nine additional offices worldwide. For more information, visit YuMe.com/pr,
follow @YuMeVideo and
like YuMe on
Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
YuMe is a trademark of YuMe. All other brands, products or service
names are or may be trademarks or service marks of their respective
This press release contains forward-looking statements that involve
risks, uncertainties, assumptions and other factors that could cause
actual results and the timing of certain events to differ materially
from those set forth in or implied by such forward-looking statements.
In some cases, you can identify forward-looking statements by the words
"may," "might," "will," "could," "would," "should," "expect," "intend,"
"plan," "objective," "anticipate," "believe," "estimate," "predict,"
"project," "potential," "continue" and "ongoing," or the negative of
these terms, or other comparable terminology intended to identify
statements about the future. All statements other than statements of
historical fact are statements that could be forward-looking statements,
including, but not limited to, statements about anticipated trends and
challenges in our industry, including the increasing quantity, variety
and fragmentation of digital video content, platforms and technologies;
expansion of the digital media advertising market in general and the
digital video advertising market in particular; our competition; market
trends, including overall opportunities for digital media advertising
and shifting advertising budgets; the ongoing improvement and refinement
of our data-science capabilities; developments in the regulatory
framework applicable to our business; and our intellectual property and
proprietary technologies. The forward-looking statements contained in
this press release are also subject to other risks and uncertainties,
including those more fully described in our periodic filings with the
U.S. Securities and Exchange Commission, including our Form 10-K for the
year ended December 31, 2013. The forward-looking statements in this
press release are based on information available to YuMe as of the date
hereof, and YuMe assumes no obligation to update any forward-looking
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140505005294/en/
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