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Mix + Measure: YuMe’s Fifth Annual Global Research Roadshow Presents the Impact of Multi-Screen Media Mixology

YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, announces its 2014 Global Research Roadshow, with new events this year in Detroit, Dallas and Atlanta, and the addition of European cities to the Roadshow, for a total of 13 events around the world.

YuMe’s Research Roadshows have showcased cutting-edge research with partners such as Nielsen, IPG Media Lab, Millward Brown Digital, and others, for several years. The Spring 2014 Research Roadshow, kicking off tomorrow in Los Angeles, features research produced with Nielsen about multi-screen reach and brand impact. The invite-only audience will witness a first-of-its-kind Reach Calculator that computes unduplicated reach across TV, online, smartphone, tablet, and connected TV.

“This is the first time we’ve calculated multi-screen ownership in this way,” says Paul Neto, Director of Research, YuMe. “The combined survey and media lab methodology has led to valuable findings around the reach and brand impact of advertising on more than one screen.”

To learn more about the Research Roadshow or to request an invite please contact YuMe Research.

About YuMe

YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and nine additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the words "may," "might," "will," "could," "would," "should," "expect," "intend," "plan," "objective," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue" and "ongoing," or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about anticipated trends and challenges in our industry, including the increasing quantity, variety and fragmentation of digital video content, platforms and technologies; expansion of the digital media advertising market in general and the digital video advertising market in particular; our competition; market trends, including overall opportunities for digital media advertising and shifting advertising budgets; the ongoing improvement and refinement of our data-science capabilities; developments in the regulatory framework applicable to our business; and our intellectual property and proprietary technologies. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our periodic filings with the U.S. Securities and Exchange Commission, including our Form 10-K for the year ended December 31, 2013. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.

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