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New App Enhancement Connects Coca-Cola Freestyle® with Users to Dispense Their Own Personal Beverage Mix
|By Business Wire
|May 5, 2014 11:50 AM EDT
Building on its legacy as a game-changing innovation, Coca-Cola Freestyle®
is about to make the consumer experience even more personal. Beginning
this month, an enhanced “Create Your Own Mix” feature on the popular
Coca-Cola Freestyle app will allow users to choose from 100+ drink
options to create a custom mix of their own and then, for the first
time, connect their smartphones to dispensers at participating outlets
and pour it on the spot. It works in just a few easy steps – simply
download, mix, pour, enjoy and share:
The App is free for Android and iOS devices (http://www.coca-colafreestyle.com/#!/mobile-app/)
Tap and drag up to three different options from over 100 choices,
adjust the percentage of each and name your mix
Scan the QR code to connect with Coca-Cola Freestyle at participating
outlets, pour and enjoy
Share your personal mix with friends
“The magic of Coca-Cola Freestyle is branded choice – you can choose
your favorite Coca-Cola fountain beverage or one you’ve never tried or
something you’ve created entirely on your own,” said Joel Bishop, Vice
President and General Manager, Coca-Cola Freestyle, Coca-Cola North
America. “The Coca-Cola Freestyle mobile app is an extension of that
magic, and this latest enhancement takes it to a new level that we
believe will fit seamlessly into people’s lives.”
During May and June, foodservice operators at about 2,000 locations
across the country will participate in a pilot test of the Coca-Cola
Freestyle mobile app’s new feature before its nationwide launch later
this year. Participating restaurants in the pilot include Firehouse
Subs, Noodles & Company, Moe’s Southwest Grill, Qdoba, Taco Time, and
Show us your “tasteface” and use #tasteface in social media
To generate more engagement with Coca-Cola Freestyle and mobile
technology, the Company is initiating a social media campaign between
May 5 and June 27 to showcase the unique beverage dispenser’s capacity
to deliver customization and personalization.
The campaign will invite consumers to “Share Your #TasteFace” – that
magic moment when you first taste your custom mix. The program
encourages people to take selfies and share and compare their images and
custom Coca-Cola Freestyle mixes by using #tasteface in social media.
About Coca-Cola Freestyle
In 2009, The Coca-Cola Company transformed how people enjoy fountain
beverages with Coca-Cola Freestyle® – a game-changing
innovation that now offers more than 100 drink choices and last year
dispensed approximately 1.8 billion 8 fl.-oz servings. Coca-Cola
Freestyle dispenses unique beverages by blending specific recipes of
concentrated ingredients with water and sweetener at the point where the
beverage is dispensed – delivering great quality and beverage variety
through proprietary micro-dose mixing technology. Each unit can dispense
more than 100 different combinations such as sparkling beverages,
flavored waters, sports drinks, lemonades and teas – including 70+ diet
and low-calorie and 90+ caffeine-free beverages. Since 2011, people have
been using the Coca-Cola Freestyle mobile app to find their nearest
dispenser, get special offers, save favorite drinks, create and share
mixes, check in and earn badges, complete challenges and more. To learn
more about Coca-Cola Freestyle, find the nearest Coca-Cola Freestyle
location visit www.coca-colafreestyle.com,
like us on Facebook at www.facebook.com/cocacolafreestyle
or follow us on Twitter @ccfreestyle.
About The Coca-Cola Company
Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still brands.
Led by Coca-Cola, one of the world's most valuable and recognizable
brands, our Company's portfolio features 17 billion-dollar brands
Zero, vitaminwater, Powerade,
Maid, Simply, Georgia and Del
Valle. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the world's
largest beverage distribution system, consumers in more than 200
countries enjoy our beverages
at a rate of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on initiatives
that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world's top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola
Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola
Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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