Click here to close now.


News Feed Item

WP Engine Study: Majority of Americans Want Original Content Directly from Brands

TechCrunch Disrupt

WP Engine, a leading SaaS content management platform for websites and applications built on WordPress, announced today the results of its WP Engine Content Creation Study. The survey, fielded by TNS and developed by WP Engine using the company’s expertise in content management and website hosting, examines consumer behavior and sentiment towards brands producing their own original content, and found that the majority of Americans (62%) want to see content directly from their favorite brands. This was followed by tips on using a brand’s products (44%), stories from customers like themselves (34%), and anything that does not blatantly “sell” a company’s products (18.6%). Surprisingly, nearly all consumers (96%) do not want to see stories about how celebrities use a company’s products.

Highlighting consumer’s desire for original content directly from the companies themselves, nearly half of respondents (46%) read the blogs of their favorite brands. The survey also shows that 2 out of 5 consumers prefer to read content directly from a company blog rather than a news magazine or website. Additionally, a majority of Americans (60%) said they want to see content directly from brands including articles on important issues (27%), research on the company’s industry (16%) and funny stories (12%).

In addition to consumers frequenting the blogs of their favorite brands, half of consumers (48%) said that it is important for brands to produce content on their blog for reasons such as:

  • It provides consumers with the most up to date information – 32%
  • It gives consumers a more personal connection with the company – 16%
  • It gives brands a voice – 15%

Inversely, nearly half of consumers (40%) said that there are negative effects if brands do not produce content on their blogs, including:

  • The brand loses communication with its customers – 19%
  • The brand may lose customers to its competitors – 16%
  • The brand looks lazy – 12%
  • The brand becomes less relevant – 10%

Interestingly, even with the prevalent use of social media a majority of consumers (52%) still prefer to go directly to the company website for content about the brand while only 25% go to social media and 22% go to third-party articles. Additionally, women more than men were inclined to visit social media sites for brand content (30% vs. 19%).

The survey also examined the specific styles in which consumers like to read content from brands and found that consumers preferred to read content in news article style such as the New York Times (25%). This was followed by feature article style like People Magazine (21%), short blogger style (17%) and a fun “listicle” style such as Buzzfeed (11%).

“It’s never been more important for brands to stay relevant by producing their own content,” said Heather Brunner, CEO of WP Engine. “Consumers demand content and the research shows that even with various outlets they can go to, consumers still want to hear directly from the brands. It’s important for companies to share their thoughts as it gives them a personal touch with their customers allowing more meaningful conversations to arise.”

About WP Engine

WP Engine is a leading SaaS content management platform for websites and applications built on WordPress. The company powers thousands of websites and apps built on the WordPress platform delivering a fast, reliable and secure web experience. All levels of users including bloggers, marketers, SMBs and large corporations rely on WP Engine’s platform to keep their websites up and running. The company’s exceptional customer service team specializes in quickly solving technical problems, and creating a world-class customer experience ensuring that each user’s WordPress site continues to perform at its full potential. Founded in 2010, WP Engine is headquartered in Austin, Texas and has offices in San Francisco, California.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, al...
Manufacturing has widely adopted standardized and automated processes to create designs, build them, and maintain them through their life cycle. However, many modern manufacturing systems go beyond mechanized workflows to introduce empowered workers, flexible collaboration, and rapid iteration. Such behaviors also characterize open source software development and are at the heart of DevOps culture, processes, and tooling.
Chris Van Tuin, Chief Technologist for the Western US at Red Hat, has over 20 years of experience in IT and Software. Since joining Red Hat in 2005, he has been architecting solutions for strategic customers and partners with a focus on emerging technologies including IaaS, PaaS, and DevOps. He started his career at Intel in IT and Managed Hosting followed by leadership roles in services and sales engineering at Loudcloud and Linux startups.
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
The APN DevOps Competency highlights APN Partners who demonstrate deep capabilities delivering continuous integration, continuous delivery, and configuration management. They help customers transform their business to be more efficient and agile by leveraging the AWS platform and DevOps principles.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at @DevOpsSummit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
As-a-service models offer huge opportunities, but also complicate security. It may seem that the easiest way to migrate to a new architectural model is to let others, experts in their field, do the work. This has given rise to many as-a-service models throughout the industry and across the entire technology stack, from software to infrastructure. While this has unlocked huge opportunities to accelerate the deployment of new capabilities or increase economic efficiencies within an organization, i...
In his session at DevOps Summit, Bryan Cantrill, CTO at Joyent, will demonstrate a third path: containers on multi-tenant bare metal that maximizes performance, security, and networking connectivity.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete en...
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and li...
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes.