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Viggle TV Reminders Drive 47 Percent of Recipients to Tune in to Live TV, and 34 Percent to Watch Shows They Otherwise Would Not Have Watched, Says User Survey
|By Business Wire
|May 5, 2014 05:00 PM EDT
Viggle Inc. (NASDAQ:VGGL) (“Viggle”), the entertainment marketing and
rewards platform, today announced results from its first NextGuide
Reminder user survey, that reveals how modern TV audiences discover and
tune in to watch their new and favorite TV shows. The poll results
included responses from US-based television audiences on their favorite
methods of discovering new shows, preferences around notifications of TV
airing information, and resulting behaviors on receiving notifications.
Key Takeaway: Tune-In Reminders Are Effective
The key finding of the NextGuide Reminder platform is that TV audiences
will tune in to watch when they are reminded that shows are on air.
Almost half (47 percent) of survey respondents reported that "NextGuide
Reminders lead me to turn on the television when I would have been doing
something else." Additionally, 37 percent of respondents revealed that
when a NextGuide Reminder is set for a show they often set additional
reminders for other shows on the same network or website.
Another interesting outcome of the survey is the clear impact NextGuide
Reminders have on driving audiences to discover new content. In fact, 34
percent of respondents answered, "NextGuide reminders lead me to tune
into a show that I otherwise would not have watched."
"We're thrilled to see these kind of results. The power of the Viggle
platform is to bring together consumers and brands around entertainment
content and its success is predicated on driving awareness and tune-in,"
said Greg Consiglio, President and COO of Viggle Inc. "The survey
results confirm our hypothesis on reminders’ role in doing just that.
Reminders continue to be an effective platform for getting people to
watch live TV when they otherwise might not have as well as getting them
to watch additional TV shows from the same networks."
Reminders Necessary for New and Existing Audiences
The survey also revealed that 46 percent of respondents are setting
reminders for new shows, reinforcing the basic necessity of getting
people to discover new content. Further, 81 percent of respondents
stated they set reminders for programs they already watch. This data
reveals a counterintuitive nuance - as most TV studios drastically
reduce promotional budgets for shows with large and existing fan bases.
Email Massively Trumps Twitter as Preferred Notification Method
NextGuide Reminder users were surveyed on a variety of communication and
notification platforms, including email, SMS, push notification, Twitter
and other options. Sixty-eight percent of users indicated email was
their first or second choice of notification method. Interestingly, 48
percent of survey respondents indicated Twitter as their least desired
form of tune-in reminder notification (only 4 percent selected Twitter
as first or second choice).
"Television today is scattered across a plethora of platforms," said
Colin Dixon, Founder and Chief Analyst of nScreenMedia. "It's just too
easy for viewers to get distracted and miss a favorite show. TV networks
need to pursue tools, like reminders, that help viewers keep track of
the programming that they interested in."
Viggle Inc. is compiling full NextGuide Reminder user survey findings
and will make the results available in the coming weeks.
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new music.
The Viggle mobile app has over 4 million users. Since its launch,
Vigglers have redeemed over $18 million in rewards for watching their
favorite TV programs and listening to music. In addition, Viggle
operates Wetpaint, which offers entertainment and celebrity news online.
Viggle also operates Dijit Media, maker of technology that helps
consumers search for, find, and set reminders for TV shows and movies.
NextGuide is an award-winning platform targeting the entertainment
industry, enabling it to efficiently spend and target promotional
budgets and collect exponentially more and better data about actual
audiences than ever before. The platform includes the NextGuide Reminder
Button, a tool that helps TV networks, programmers, and broadcasters
build their audiences with detailed metrics and measurement. The
platform also includes universal discovery, search, recommendations, and
watchlist services with live TV and streaming support. Viggle Inc.
acquired Dijit, which operates NextGuide, in January 2014.
This press release may contain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended, and as
defined in the U.S. Private Securities Litigation Reform Act of 1995.
These forward-looking statements involve inherent risks and
uncertainties that could cause actual results to differ materially from
those projected or anticipated. All information provided in this press
release is as of May 5, 2014. Except as required by law, Viggle Inc.
undertakes no obligation to update or revise publicly any
forward-looking statements, whether as a result of new information,
future events or otherwise, after the date on which the statements are
made or to reflect the occurrence of unanticipated events.
A notice of allowance is a written notification issued after the
USPTO makes a determination that a patent can be granted from an
application. The vast majority of patent applications that receive a
notice of allowance will proceed to issue as a U.S. patent; however, a
notice of allowance is not a guarantee of patent issuance.
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