Welcome!

News Feed Item

New Photo Sharing Service izitru Establishes Photoshop-Free Zone

Website, App, and API Identify Unmodified Photos Using Cutting-Edge Forensics

SAN JOSE, CA -- (Marketwired) -- 05/06/14 -- Fourandsix Technologies, Inc. today has launched izitru.com, a free image hosting site that applies advanced image forensics to prove that hosted photos have not been modified with Photoshop or other tools. Addressing a growing distrust of manipulated images, the new website and its companion iPhone app provide an easy way for consumers to share photos with credibility assured. In addition, a developer API offers the opportunity to integrate photo authentication into any website, or to support enterprise workflows that demand reliable photo evidence.

Restoring Trust in Photography

Due to the wide availability of image editing software, it is becoming rare to see photos that haven't been modified in some way from the time they were first captured. Viewers are unsure of what to trust, whether they're looking at a selfie on Facebook, an item for sale on eBay, or a dramatic storm cloud photo on Twitter. Notable photo hoaxes, sometimes even fooling legitimate news outlets, have heightened the sense of distrust to the point that even real photos are often questioned and picked apart online.

"While there's value in creative manipulation of photos, there remains a critical role for photos to play in documenting reality," said Fourandsix co-founder and CEO Kevin Connor. "Our goal with izitru is to provide the anchor for that reality, so that the most trustworthy photos can easily stand out from the chatter of manipulated imagery."

Izitru integrates more than a decade's worth of image forensics research that can distinguish an original JPEG file captured with a digital camera from subsequent derivations of that file that may have been changed in some way. As soon as an image has been uploaded to izitru, it is subjected to a series of six different forensic tests. Images that pass all six of these tests get the highest trust rating.

Share Trusted Images in Seconds

First-time visitors to izitru.com can generate an authenticated image link in seconds. Just tap the Upload button, and choose to upload any unmodified JPEG file from a digital camera. There's no need to create a user ID, though users who want to track and maintain multiple image links can sign in with an existing social media ID. The iPhone app further simplifies the process by including a built-in camera for capturing images.

Every image uploaded to izitru is hosted on a dedicated page with a prominent trust rating. A short URL and convenient sharing buttons make it easy to share the result on social media or via email.

Expert Forensic Analysis When Needed

The automated forensic techniques used by izitru are sufficient for most images, but there may occasionally be more challenging images that would benefit from a trained eye and more specialized analysis. For this reason, every image page on izitru features a Challenge button that visitors can tap to indicate they disagree with the forensic analysis. Images that receive a high number of challenges will get a closer look from izitru experts who will run more advanced tests. If appropriate, the trust rating will then be updated. This community feedback will also contribute to a continual refinement of izitru's automated testing routines.

API for Integration with Websites and Business Processes

Though the izitru app and website are immediately useful on their own, the greatest potential of this new service lies with an API that will permit third-party websites and businesses to bypass izitru.com and send images directly to the izitru servers for analysis. Using this API, a social media site could automatically rate the trustworthiness of photos as they are shared, or an insurance company could flag suspicious accident claim photos as they are submitted from a smartphone app.

Availability

The izitru website is available immediately, and the izitru app will be made available today in the Apple App Store. Both are free. Direct use of the API for integrating izitru with other websites or services is fee-based, and interested parties should contact izitru directly at [email protected].

About Fourandsix Technologies, Inc.

Fourandsix Technologies, Inc. serves the mission of developing practical solutions that separate truth from deception in photos. It was co-founded in 2011 by two established imaging experts: Kevin Connor, a former leader of the Adobe Photoshop product line, and Dartmouth College's Dr. Hany Farid, whose pioneering research in image forensics established the technical foundation of the company.

©2014 Fourandsix Technologies, Inc. Fourandsix and izitru are trademarks of Fourandsix Technologies, Inc. Adobe and Photoshop are registered trademarks of Adobe Systems Incorporated. Other company and organization names may be trademarks of their respective owners.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2583244
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2583247
Video-Link Available: http://www2.marketwire.com/mw/frame_mw?attachid=2583255

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Kevin Connor
Fourandsix Technologies, Inc.
650-946-1404
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that’s no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, will explore how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He wi...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, will discuss th...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single-threaded, you can effectively identify hot spots in your serverless code. In his session at @DevOpsSummit at 21st Cloud Expo, Dave Martin, Product owner at CA Technologies, will give a live demonstration and code walkthrough, showing how ...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder of CloudHealth Technologies, tackled the question: “How do you build a fully optimized cloud?” He will examine: Why TCO is critical to achieving cloud success – and why attendees should be thinking holistically ab...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
As more and more companies are making the shift from on-premises to public cloud, the standard approach to DevOps is evolving. From encryption, compliance and regulations like GDPR, security in the cloud has become a hot topic. Many DevOps-focused companies have hired dedicated staff to fulfill these requirements, often creating further siloes, complexity and cost. This session aims to highlight existing DevOps cultural approaches, tooling and how security can be wrapped in every facet of the bu...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
yperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let’s say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it....
SYS-CON Events announced today that Calligo has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo is an innovative cloud service provider offering mid-sized companies the highest levels of data privacy. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalized support service from its globally located cloud platform...