Welcome!

News Feed Item

Mirriad and Vevo Reach Agreement to Launch Native In-Video Advertising Technology Platform, Connecting The Best Brands on Earth with Premium Programming



- Debut at Vevo UpFront Presentation with Artist Aloe Blacc In a Collaboration for His New Video, "The Man"
- Levi's(R) Becomes First Brand to Leverage In-Video Native Advertising Approach


Singapore, May 6, 2014 - (ACN Newswire) - Mirriad, the video technology company and leader in native in-video advertising, and Vevo, the world's leading all-premium music video and entertainment platform have announced that Vevo will become the first digital distribution platform for music videos using Mirriad's native, in-video technology. Under the terms of the agreement, Mirriad and Vevo will work together to connect leading brands with select, premium programming featured across Vevo's web, mobile/tablet and TV apps. The deal marks Mirriad's entry into both the online digital video space and the North American digital marketplace.

The two companies debuted Mirriad's technology at Vevo's UpFront presentation today in collaboration with XIX Recordings/Interscope recording artist Aloe Blacc, which featured a new video from his recent album, "Lift Your Spirit." Mirriad worked with the Levi's(R) Brand to create a native in-video advertisement that is seamlessly integrated in the video for his track, "The Man," which broke into the top ten on the Billboard Hot 100 chart. In the video, the Levi's Brand appears, completely in-context, as a billboard in an urban streetscape. The video is viewable on Vevo here.

Vevo is the #1 music video platform offering over 100,000 HD official videos, live concert events and original programming with far-reaching scale and multiscreen distribution. Mirriad's technology presents new integrated advertising opportunities to brand partners for the very first time.

"Vevo is an essential partner for us as we grow our brand in North America, extend our technology beyond linear television to online digital video, and offer brands a powerful new way to affiliate with the world's best video content," said Mark Popkiewicz, Mirriad's Chief Executive Officer. "Mirriad is disrupting the traditional barriers between content and advertising with an innovative solution that allows brands to very precisely integrate brands in a range of online video, in-context and with total transparency. We help marry top brands and quality content and deliver an entertaining experience to the 'skip generation' - those consumers whose viewing skips through many traditional ads and across multiple screens."

"Our vision at Vevo is to continually re-invent music video as an entertainment art form. Over 30 years ago, music videos on television were a linear, one-dimensional experience. Today, connected platforms give fans more interactive and personal ways to engage with their favorite artists," said Rio Caraeff, President and CEO of Vevo. "Mirriad allows us to continue bringing the industry forward and improve our fan's experience by offering uninterrupted viewing while giving brands and content partners a native, creative, scalable and targeted way to come together."

"We applaud Vevo and Mirriad for creating an innovative approach to connecting brands with targeted audiences via premium content. We loved collaborating with XIX Recordings/Interscope Records and are excited to test and learn from this groundbreaking native in-video experience," said Stacy Doren, Head of Levi's Marketing for the Americas.

About Mirriad

Mirriad's pioneering, multi-million dollar technology platform integrates products, signage, and video into professionally produced video content. This native in video advertising (NIVA) ensures contextual authenticity and integrity, enabling brands and advertisers to plan and run multi-title campaigns across all three screens - on air, online, on mobile. Mirriad's native ads have been extensively researched by Nielsen and proven to achieve outstanding increases in awareness, brand sentiment, and intent to purchase, whilst positively impacting the viewer experience. Seamlessly uniting the world's best content with the world's finest brands, Mirriad is premium advertising for premium content.

Mirriad's computer vision technology was developed by a world-class team of five PhD scientists. In 2013 this technology won an Academy Award for technical achievement. For more information please visit www.Mirriad.com

About Vevo

Vevo is the world's leading all-premium music video and entertainment platform with over 5.5 billion monthly views globally. Vevo brings a library of 100,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to hundreds of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo's massive scale and reach that has attracted more than 900 brand marketers around the globe since its launch in 2009.

About Aloe Blacc

Aloe Blacc released his major-label debut album Lift Your Spirit March 11th on XIX Recordings/Interscope Records where it debuted at #4 on the Billboard Top 200 chart. The set follows up Blacc's collaboration as vocalist and co-writer on well-known DJ/producer Avicii's track "Wake Me Up," a song that hit the Top 5 on the Billboard Hot 100 and #1 on its Hot Dance Club Songs and Dance/Electronic Songs charts, as well as topping charts in more than 100 countries. Blacc's five-track Wake Me Up EP came out last September and included an acoustic version of the title track. Blacc's current single "The Man" is quickly climbing to the top of the charts with more than 1.8 million singles sold. Blacc began writing rap lyrics at age nine, put out his first hip-hop mixtape in 1996 and released his soul/R&B-laced debut album Shine Through in 2006. Soon after, Blacc began work on the record that would change his life and career: Good Things, an album certified gold in the UK, France, Germany, and Australia, among other countries. Along with "I Need a Dollar" (the platinum-selling single that was selected as the theme song to HBO's How To Make it In America), Good Things included the singles "Loving You Is Killing Me" and "Green Lights." Blacc will be touring the U.S. this summer with Bruno Mars. To learn more about Aloe Blacc, visit www.aloeblacc.com and follow him on Twitter (@aloeblacc).

For media inquiries relating to Mirriad in Singapore please contact:
Esmond Yan, esmond.yan@priorityconsultants.com, +65 9338 1006

For media inquiries relating to Mirriad in the UK please contact:
Jenny Jones, Mirriad@berkeleypr.co.uk, 0118 909 0909

For media inquiries relating to Mirriad in North America please contact:
Jeanne Meyer, jeannepmeyer@gmail.com, 917.816.5773

For media inquiries relating to Vevo please contact:
Jennifer Press, jennifer.press@vevo.com, 212 331 2226 or 646 207 9584 SKYPE jenpressvevo


Source: Mirriad

Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
As people view cloud as a preferred option to build IT systems, the size of the cloud-based system is getting bigger and more complex. As the system gets bigger, more people need to collaborate from design to management. As more people collaborate to create a bigger system, the need for a systematic approach to automate the process is required. Just as in software, cloud now needs DevOps. In this session, the audience can see how people can solve this issue with a visual model. Visual models ha...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., will introduce you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He will explore applications in several industries and discuss technologies that allow the deployment of advanced visualization solutions to the cloud.