Welcome!

News Feed Item

Mirriad and Vevo Reach Agreement to Launch Native In-Video Advertising Technology Platform, Connecting The Best Brands on Earth with Premium Programming



- Debut at Vevo UpFront Presentation with Artist Aloe Blacc In a Collaboration for His New Video, "The Man"
- Levi's(R) Becomes First Brand to Leverage In-Video Native Advertising Approach


Singapore, May 6, 2014 - (ACN Newswire) - Mirriad, the video technology company and leader in native in-video advertising, and Vevo, the world's leading all-premium music video and entertainment platform have announced that Vevo will become the first digital distribution platform for music videos using Mirriad's native, in-video technology. Under the terms of the agreement, Mirriad and Vevo will work together to connect leading brands with select, premium programming featured across Vevo's web, mobile/tablet and TV apps. The deal marks Mirriad's entry into both the online digital video space and the North American digital marketplace.

The two companies debuted Mirriad's technology at Vevo's UpFront presentation today in collaboration with XIX Recordings/Interscope recording artist Aloe Blacc, which featured a new video from his recent album, "Lift Your Spirit." Mirriad worked with the Levi's(R) Brand to create a native in-video advertisement that is seamlessly integrated in the video for his track, "The Man," which broke into the top ten on the Billboard Hot 100 chart. In the video, the Levi's Brand appears, completely in-context, as a billboard in an urban streetscape. The video is viewable on Vevo here.

Vevo is the #1 music video platform offering over 100,000 HD official videos, live concert events and original programming with far-reaching scale and multiscreen distribution. Mirriad's technology presents new integrated advertising opportunities to brand partners for the very first time.

"Vevo is an essential partner for us as we grow our brand in North America, extend our technology beyond linear television to online digital video, and offer brands a powerful new way to affiliate with the world's best video content," said Mark Popkiewicz, Mirriad's Chief Executive Officer. "Mirriad is disrupting the traditional barriers between content and advertising with an innovative solution that allows brands to very precisely integrate brands in a range of online video, in-context and with total transparency. We help marry top brands and quality content and deliver an entertaining experience to the 'skip generation' - those consumers whose viewing skips through many traditional ads and across multiple screens."

"Our vision at Vevo is to continually re-invent music video as an entertainment art form. Over 30 years ago, music videos on television were a linear, one-dimensional experience. Today, connected platforms give fans more interactive and personal ways to engage with their favorite artists," said Rio Caraeff, President and CEO of Vevo. "Mirriad allows us to continue bringing the industry forward and improve our fan's experience by offering uninterrupted viewing while giving brands and content partners a native, creative, scalable and targeted way to come together."

"We applaud Vevo and Mirriad for creating an innovative approach to connecting brands with targeted audiences via premium content. We loved collaborating with XIX Recordings/Interscope Records and are excited to test and learn from this groundbreaking native in-video experience," said Stacy Doren, Head of Levi's Marketing for the Americas.

About Mirriad

Mirriad's pioneering, multi-million dollar technology platform integrates products, signage, and video into professionally produced video content. This native in video advertising (NIVA) ensures contextual authenticity and integrity, enabling brands and advertisers to plan and run multi-title campaigns across all three screens - on air, online, on mobile. Mirriad's native ads have been extensively researched by Nielsen and proven to achieve outstanding increases in awareness, brand sentiment, and intent to purchase, whilst positively impacting the viewer experience. Seamlessly uniting the world's best content with the world's finest brands, Mirriad is premium advertising for premium content.

Mirriad's computer vision technology was developed by a world-class team of five PhD scientists. In 2013 this technology won an Academy Award for technical achievement. For more information please visit www.Mirriad.com

About Vevo

Vevo is the world's leading all-premium music video and entertainment platform with over 5.5 billion monthly views globally. Vevo brings a library of 100,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to hundreds of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo's massive scale and reach that has attracted more than 900 brand marketers around the globe since its launch in 2009.

About Aloe Blacc

Aloe Blacc released his major-label debut album Lift Your Spirit March 11th on XIX Recordings/Interscope Records where it debuted at #4 on the Billboard Top 200 chart. The set follows up Blacc's collaboration as vocalist and co-writer on well-known DJ/producer Avicii's track "Wake Me Up," a song that hit the Top 5 on the Billboard Hot 100 and #1 on its Hot Dance Club Songs and Dance/Electronic Songs charts, as well as topping charts in more than 100 countries. Blacc's five-track Wake Me Up EP came out last September and included an acoustic version of the title track. Blacc's current single "The Man" is quickly climbing to the top of the charts with more than 1.8 million singles sold. Blacc began writing rap lyrics at age nine, put out his first hip-hop mixtape in 1996 and released his soul/R&B-laced debut album Shine Through in 2006. Soon after, Blacc began work on the record that would change his life and career: Good Things, an album certified gold in the UK, France, Germany, and Australia, among other countries. Along with "I Need a Dollar" (the platinum-selling single that was selected as the theme song to HBO's How To Make it In America), Good Things included the singles "Loving You Is Killing Me" and "Green Lights." Blacc will be touring the U.S. this summer with Bruno Mars. To learn more about Aloe Blacc, visit www.aloeblacc.com and follow him on Twitter (@aloeblacc).

For media inquiries relating to Mirriad in Singapore please contact:
Esmond Yan, [email protected], +65 9338 1006

For media inquiries relating to Mirriad in the UK please contact:
Jenny Jones, [email protected], 0118 909 0909

For media inquiries relating to Mirriad in North America please contact:
Jeanne Meyer, [email protected], 917.816.5773

For media inquiries relating to Vevo please contact:
Jennifer Press, [email protected], 212 331 2226 or 646 207 9584 SKYPE jenpressvevo


Source: Mirriad

Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT depl...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
"Splunk basically takes machine data and we make it usable, valuable and accessible for everyone. The way that plays in DevOps is - we need to make data-driven decisions to delivering applications," explained Andi Mann, Chief Technology Advocate at Splunk and @DevOpsSummit Conference Chair, in this SYS-CON.tv interview at @DevOpsSummit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
"Logz.io is a log analytics platform. We offer the ELK stack, which is the most common log analytics platform in the world. We offer it as a cloud service," explained Tomer Levy, co-founder and CEO of Logz.io, in this SYS-CON.tv interview at DevOps Summit, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captur...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...