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BRAMCO Financial Announces Greg Heck as Technology Lead

BIRMINGHAM, AL--(Marketwired - May 06, 2014) - BRAMCO Financial Resources, a leading insurance brokerage organization dedicated to providing insurance solutions and increased profitability to financial advisors and insurance producers, is extremely pleased to announce today the appointment of Greg Heck as Director, Technology & Business Intelligence.

Based in Philadelphia, PA, Mr. Heck has over 20 years of professional programming experience specializing in insurance, financial, statistical, marketing, and end-user systems. He is trained as a Six Sigma Black Belt and utilizes Lean/Six Sigma methodology as the basis for many workflow and quality improvements.

In his new role Mr. Heck will become BRAMCO's technical lead for data aggregation and filtering tools and serve as a technical consultant for BRAMCO member firms. He will also be the primary technical contact for BRAMCO's insurance carrier partners and third party strategic relationships.

"Greg's strong background in agency and producer-directed technology coupled with his ability to deliver functional end products is a welcome addition to the BRAMCO team," said Michael Hefferon, Chairman and CEO of BRAMCO Financial. "Sustained delivery of relevant, value-added technological resources for our member firms is critical to BRAMCO's ongoing success and creates disparity in an increasingly competitive environment. As BRAMCO and our firms navigate the carrier and product landscape, access to aggregated data in an integrated manner will give those financial services professionals partnering with a BRAMCO firm a decided advantage in delivering high-end consumer value. Greg will be essential to driving such efforts."

Previously, Mr. Heck held the position of Chief Technology Officer at 21st Services, LLC where he helped the company save hundreds of thousands of dollars annually through creative introduction of higher quality products and services. He has also held executive positions at M&O Marketing, a Master General Agency based in Southfield, Michigan and Internet Pipeline, a life insurance internet applications provider. He began his career as a programmer at the Toner Organization.

"I am greatly looking forward to using new levels of technology to deliver valuable tools and resources that help all BRAMCO firms and affiliated agencies and producers increase sales while minimizing administrative expenses," said Greg. "I am thrilled to be joining such a dynamic and well-regarded organization that is committed to using technology to its fullest potential."

In addition to joining BRAMCO Mr. Heck remains partner and CIO of the data analytics firm, Predictive Resources, LLC where he is responsible for strategy development and solution architecture focused on data mining and regression analytics. 

As one of the largest national marketing organizations in the country, BRAMCO operates with 29 member firms and Brokerage General Agencies, producing more than $320 million in life premiums and $1.9 billion in annuities annually in addition to long term care, disability and final expense. As a result of its size and network, BRAMCO has the ability to leverage and secure top quality products and resources at an exceptional value from the nation's top carriers.

About BRAMCO:

Headquartered in Birmingham, Alabama, BRAMCO Financial Resources (Brokerage Resources of America) is a nationally recognized brokerage organization dedicated to providing insurance solutions and increased profitability to financial advisors and insurance producers. BRAMCO is made up of 29 of the country's most distinguished Brokerage Insurance firms and General Agencies and has developed differentiated relationships with 16 of the leading insurance carriers. For more information, visit www.bramcofinancial.com

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