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Optima Health Selects TracFone Wireless and Voxiva to Enhance Member Engagement with Mobile Health Programs
|By Business Wire
|May 6, 2014 06:00 AM EDT
Health is now working with TracFone
Wireless, Inc. and Voxiva,
Inc. to engage and support Medicaid members in taking an active role
in their health through the use of mobile phones. Through SafeLink
Health Solutions®, a TracFone brand, Optima Health will
enhance member communications and help them stay healthy through access
to mobile phones and health texting services.
Eligible Optima Health Family Care members will receive a phone with 250
monthly minutes, unlimited text messaging and toll-free calls to member
services. Members also have access to Voxiva's suite of mobile health
programs for maternal and child health (Text4baby and Text4kids), as
well as adult health and wellness (Txt4health). These text message-based
programs are designed to educate and support members, encourage them to
follow recommended guidelines for preventive care, vaccinations and
screenings, and inform them about health plan services and benefits.
“We are happy to be able to offer these innovative health programs at no
cost to our members,” said Dr. Karen Bray, Vice President of Clinical
Care Services, Optima Health. She continued, “Our work with TracFone and
Voxiva is going to encourage healthy behaviors in our members and
improve their overall health, which will lead to better outcomes for
Voxiva has developed these programs to help health plans improve key
quality measures (HEDIS and EPSDT) and increase member retention.
Independent evaluations of the services demonstrate improved outcomes on
key quality measures, such as appointment attendance and timely
“Voxiva has delivered mobile health services that improve the health of
expectant and new moms, children, adults, and individuals living with
diabetes, for more than 13 years,” said Paul Meyer, Chairman & President
– Voxiva. “Our partnership with Optima and TracFone will help people
improve their quality of health at no cost to them and at no cost to
their health plan,” concluded Meyer.
“Promoting healthy living, while providing affordable care, is critical
to the overall quality of life of every member,” said F.J. Pollak,
President and CEO – TracFone. “By using call and text technology to
improve engagement with their primary care provider, while
simultaneously lowering costs, Optima Health will be enhancing the
quality of care their members receive,” said Pollak.
Founded in 2001, Voxiva is a global pioneer in delivering interactive
mobile health services to help people live the healthiest life possible.
The company's portfolio combines evidence-based health guidelines,
state-of-the-art behavior change expertise and digital technology to
promote maternal & child health, adult health & wellness, smoking
cessation and diabetes self-management. Personalized health information
is sent via text messaging, mobile web and mobile applications.
In 2011, Fast Company recognized Voxiva as one of the 50 Most Innovative
Companies in the world. Learn more at www.voxiva.com
or contact [email protected].
TracFone Wireless is a subsidiary of América Móvil S.A.B. de C.V.
("AMX") (BMV: AMX; NYSE: AMX; NASDAQ: AMOV; LATIBEX: XAMXL), the 5th
largest cell phone company in the world and the largest in all of the
Americas with more than 236 million wireless subscribers. To learn more
or contact [email protected].
About Optima Health
Optima Health, based in Virginia Beach, VA, provides health insurance
coverage to more than 444,000 members. With 30 years of experience in
the health insurance arena, Optima Health offers a suite of commercial
products including consumer-directed, employee-owned and
employer-sponsored plans, individual health plans, employee assistance
programs and plans serving Medicare and Medicaid enrollees. Our provider
network features over 15,000 providers including specialists, primary
care physicians and hospitals. Optima Health offers programs to support
members with chronic illnesses, customized wellness programs, and
integrated clinical and behavioral health services as well as pharmacy
management – all to help our members improve their health. Our goal is
to provide better health, to be easy to use and offer services that are
a great value. To learn more about Optima Health, visit www.optimahealth.com.
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