Welcome!

News Feed Item

Campaigner® Email Marketing Introduces the “Must Have Look” of the Season with New A/B Split Testing Solution

Campaigner®, the email marketing brand of j2 Global, Inc. (NASDAQGS: JCOM), is helping email marketers sew the final embellishments on their campaign designs with new, powerful A/B split testing capabilities. A timeless, undeniable statement piece to any successful email marketing campaign, the A/B split testing tool transforms email marketers into designers of every genre, able to beautifully tailor and deliver one-of-a-kind, perfectly optimized campaigns that appeal to every sense of style.

Just as a fashion designer sets the latest trends and takes stock of the best fabrics before sketching their designs, email marketers must evaluate a list of trends, content and delivery messages to see the highest possible click-throughs and conversions in order to drive revenue. Designers also conduct “test shoots” with models dressed in their designs before they hit the runway or the racks. An email marketer should consider the same approach. Campaigner’s A/B split testing tool allows for aspects of an email to undergo alterations – subject line, offer details, imagery, call-to-action, etc. – to be “test shot” on a small group before sending to a full target list. This allows for better clarity on what fits and what needs to go back to the drawing board.

“With the introduction of A/B split testing, Campaigner has provided an invaluable and easy-to-use tool, allowing us to test various aspects of a campaign and leverage the results for maximum success,” said Richelle Naegle, Email Marketing Specialist, Go Green Enterprises. “In using this feature, our team was surprised to find the subject line we assumed would ‘win’ was actually less effective, causing us to reexamine our strategy and pivot accordingly. We’re excited to continue using Campaigner’s A/B split testing tools to better understand the various styles of our audience and improve communication with our customers to drive both conversions and sales.”

It often takes some time spent in front of a full-length mirror (and a few shopping trips) to find the perfect outfit for an important event, and the same can be said for email marketers attempting to craft the ideal message for an audience with varied preferences. The key difference, though, is that there is no “one size fits all” when crafting that perfect email. Campaigner’s A/B split testing capabilities also act as an etiquette advisor, ensuring marketers aren’t committing fashion faux-pas by employing these key features:

  • Fail-Safe Sending — Fashion mavens never wear the same outfit twice, and the fail-safe sending feature prevents the same from occurring in campaigns. Unlike any other option available, Campaigner’s solution blocks multiple emails from being sent to one contact over the course of the test.
  • Real-Time Reporting and Confidence Tracking When you look good, you feel good, and the reporting and confidence tracking features ensure email marketers have all the necessary data in real-time and are able to analyze it to feel fully confident in the campaigns they send to their audience.
  • Quick Testing — Fixing messy hems or a zipper before a runway show is a cinch…so long as you catch it. Similarly, the quick testing feature allows email marketers to review all variations of emails before officially launching the test.
  • Automation and Re-Use — Mainstream designers have ready-to-wear collections that are sold in stores and produced in bulk, requiring machinery and automation. To send each winning variation as a final campaign individually would be time-intensive; Campaigner has automated the process and allows marketers to set all necessary parameters to automatically send winning campaigns to full target lists which can also be saved for reuse as a template for future testing.

“Our goal is to always provide the most powerful and easy-to-use solutions for our customers to leverage in developing their email marketing strategy,” said EJ McGowan, General Manager, Campaigner. “In developing our A/B split testing offering, we looked at it as a must-have accessory for our customers; it’s a necessary element to fully understand every taste within a target audience and allows for the best possible designs to be used, ultimately optimizing campaigns, improving conversions and increasing ROI.”

Campaigner is also acting as an email marketing fashion advisor, providing tips in their 2014 Email Marketing Style Guide to ensure customers use A/B split testing in the most effective ways possible. Here are few tips to always stay en vogue:

  1. Find the Little Black Dress: Establish a Benchmark Campaign.
    According to the fashion elite, every woman needs a classic little black dress—and every email campaign needs a benchmark. Testing is a waste of time without anything to compare future results against. Establish a benchmark with the best-performing campaign as the control message. Measure the success of this control message over a pre-determined period of time, and use that same time frame for any subsequent incremental changes.
  2. Fabulous at Every Age: Split Lists.
    Fashion designers need to understand their audiences to create ideal styles, and so do email marketers. Split existing lists into random sets in order to secure the best exposure of testing campaigns to all audiences, rather than a specific type of subscriber, reader or buyer. Once split, test lists should remain labeled as such. Campaigner Experiments allows customers to create as many tests and lists as desired.
  3. A Stitch in Time Saves Nine: Set Goals.
    An haute couturier’s designs wouldn’t appeal to someone whose style is more athletic, and wouldn’t set goals to break into that market. Think similarly and set realistic goals. Click-through rates will never increase by 90 percent, but an increase of five percent over a defined period is practical.
  4. Be Avant Garde in Your Choices: Avoid Making Assumptions.
    Some of the most successful fashion designers fly in the face of convention, and this theory works equally well in email marketing campaigns. Many marketers conducting A/B testing find surprises that go against the “best practices” of email marketing (‘short and sweet’ might equate to ‘short and delete.’) By implementing these rule-breaking changes, savvy email marketers are miles ahead of the competition.
  5. Don’t Be a Fashion Victim: Find a Manageable Platform.
    One day you’re in, the next day you’re out. As with anything, a product will only work if it is usable. Don’t waste money on that expensive jacket that was stylish for a split-second, and now sits in your closet unused. Likewise, don’t waste money on complex solutions that are intimidating to use: Find the right product that will yield the right results with limited cost and time from the company.

For more information on Campaigner’s leading A/B split testing solution please visit http://www.campaigner.com/email-marketing-enterprise/a-b-split-testing/index.aspx.

#CampaignerEmail, #ABSplitTesting, #InStyleWithABSplit, #TestingisTrendy, #EmailMktgInStyle, #EmailMktg , #EmailMktgStyle, #EmailMktgTips

Twitter: @CampaignerEmail
Facebook: CampaignerEmail.com
Google+: Campaigner Email Marketing
Instagram: Campaigneremail
Pinterest: Campaigner.com
LinkedIn: Campaigner® Email Marketing

Tweet this: “Stay in style w/@CampaignerEmail’s A/B split testing tools & snag pro #tips to tailor your #emailmktg strategy perfectly: http://ow.ly/wg7N9

About Campaigner®

Campaigner sales and marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting with their customers quickly, simply and affordably. Features include professional email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is a brand and registered trademark of j2 Global Canada, Inc., an affiliate of j2 Global, Inc. (NASDAQGS:JCOM). Learn more and visit Campaigner at www.campaigner.com.

About j2 Global

j2 Global, Inc. (NASDAQ: JCOM) and its affiliates provide Internet services through their two divisions: Business Cloud Services and Digital Media. The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications, and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, FuseMail®, Campaigner®, KeepItSafe®, and Onebox® and operates a messaging network spanning 49 countries on six continents. The Digital Media Division, consists of Ziff Davis, Inc., which offers technology, gaming and lifestyle content through its digital properties, which include PCMag.com, IGN.com, AskMen.com, Toolbox.com and others. Ziff Davis also operates NetShelter Powered by BuyerBase®, an advanced digital and ad targeting platform, and Ziff Davis B2B, a leading provider of research to enterprise buyers and leads to IT vendors. As of December 31, 2013, j2 Global had achieved 18 consecutive fiscal years of revenue growth. For more information about j2 Global, please visit http://www.j2global.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that FalconStor Software® Inc., a 15-year innovator of software-defined storage solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. FalconStor Software®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged, hardware-agnostic, software-defined storage and data services platform. Its flagship solution FreeStor®, utilizes a horizonta...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
At first adopted by enterprises to consolidate physical servers, virtualization is now widely used in cloud computing to offer elasticity and scalability. On the other hand, Docker has developed a new way to handle Linux containers, inspired by version control software such as Git, which allows you to keep all development versions. In his session at 17th Cloud Expo, Dominique Rodrigues, the co-founder and CTO of Nanocloud Software, discussed how in order to also handle QEMU / KVM virtual machin...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...