|By Business Wire||
|May 6, 2014 11:07 AM EDT||
PulsePoint, a leading provider of next-generation programmatic and content marketing solutions, has announced the appointment of Julie Preis as SVP of Product Management. Named one of Business Insider’s “Most Powerful Women in Mobile Advertising,” in 2012 and 2013, Preis has held several key leadership positions focused on digital technology innovation. At PulsePoint, Preis will lead product strategy, building on the company’s strong legacy of data-driven offerings while enabling brands to connect to audiences through the nexus of programmatic and content marketing.
Preis joins PulsePoint from Mocean Mobile, where she spearheaded development of their best-in-class mobile ad serving platform. Prior to Mocean Mobile, Preis was General Manager of Ansible Mobile, a joint venture between IPG and Velti, where she was responsible for the day-to-day operations of IPG’s mobile-first agency. Previously, Preis was the first employee of Mixed Signals Technologies (acquired by GoldPocket Interactive in 2001), and later became a founder of GoldPocket Wireless, a spinoff entity, where she focused on mobile marketing and content distribution.
“As more and more media consumption moves to mobile, advertisers are going to have to adapt quickly and look much more aggressively for ways to navigate increased audience fragmentation. Julie’s proven success in building cross-screen technology platforms will continue to position PulsePoint at the forefront of advertising technology as the industry searches for data-driven targeting solutions beyond the cookie,” Sloan Gaon, CEO of PulsePoint said.
“The marketplace can no longer rely on third-party cookies and a narrow white list to assign value to an impression. PulsePoint’s ability to dynamically integrate custom, proprietary content and audience data against every impression ensures our partners can engage the right consumers anywhere they are. I look forward to working with a world class team to build upon the success and enormous growth of PulsePoint,” says Preis.
PulsePoint™ is an advertising technology and content creation company that owns one of the largest transparent programmatic exchanges in the industry. Leveraging its proprietary targeting technology, the company connects brands to the right audiences through next-generation programmatic and content marketing solutions at scale. PulsePoint’s technology dynamically integrates content data and audience data against every impression across its transparent exchange, allowing demand and supply partners to make smarter, insight-driven buying and selling decisions in real-time.
Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices across the U.S. and U.K.
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