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CEA and MERA Announce Final Push for CarTech Demo Days
|By Business Wire
|May 6, 2014 11:31 AM EDT
For the second year, the Consumer
Electronics Association (CEA)® and Mobile Electronics
Retailers Association (MERA) will be supporting automotive electronics
retailers across the country as they host CarTech
Demo Days. The in-store events will be held May 16-18, offering
consumers the opportunity to experience firsthand the latest
technologies at their local automotive technology retail stores.
“We received positive feedback from last year’s participants about
CarTech Demo Days and they are excited to do it for a second year,” said
Ron Freeman, CEO of AAMP of America and Chair of CEA’s Automotive
Electronics Division Board of Directors. “Retailers who have not yet
signed up are encouraged to complete the process by May 14th
in order to take full advantage of the program.”
CEA and MERA are providing all the creative elements for CarTech Demo
Days marketing at no cost as a benefit to member retailers, utilizing
Marketing Network. In addition to CEA and MERA, leading industry
manufacturers including Audiovox, Dual, HD Radio, iSimple, Kenwood,
Kicker, Pioneer, SiriusXM and Viper are sponsoring the nationwide
program and supporting their dealers. The marketing materials for
CarTech Demo Days offer a robust suite of creative elements including an
event micro-site, banner ads, web button, Facebook ads, Facebook app,
direct mail, print ads, in-store poster and three-touch email campaigns.
“The Revenew Marketing Network provides a great way for manufacturers to
market to their retailers’ customers via email and social platforms,”
says Chris Cook, president of MERA. “CarTech Demo Days provides a
national awareness program that targets local consumers with the right
message to encourage them to visit local retailers and learn about
The 2014 CarTech Demo Days have already surpassed last year’s total of
214 retailers participating and hosting in-store events. In 2013 CEA
hosted a Satellite Media Tour (SMT), which included more than 20 media
markets, showcasing the types of products available and educating
consumers on CarTech Demo Days, and how to find a local retailer. The
2014 SMT looks to expand on last year’s success of over 8 million media
For more information on CarTech Demo Days, please visit CarTechDemoDays.com.
If any dealers or retailers are interested in participating, please
Hossfeld at CEA.
The Consumer Electronics Association (CEA) is the technology trade
association representing the $208 billion U.S. consumer electronics
industry. More than 2,000 companies enjoy the benefits of CEA
membership, including legislative advocacy, market research, technical
training and education, industry promotion, standards development and
the fostering of business and strategic relationships. CEA also owns and
produces the International CES – The Global Stage for Innovation. All
profits from CES are reinvested into CEA’s industry services. Find CEA
online at www.CE.org,
and through social
The Mobile Electronics Retailers Association (MERA) strives to grow the
mobile electronics industry by supporting its professionals with
education, networking opportunities and legislative support. Members
include retailers, manufacturers, distributors, manufacturer’s
representatives and others who realize professionalism and continuing
education are cornerstones for successful business. In addition to
numerous member benefits, MERA publishes Mobile Electronics magazine,
the premier industry trade resource, and produces KnowledgeFest, the
industry’s only trade show and education conference dedicated to mobile
electronics professionals as well as In Car Experts, a premier marketing
and buying group. For more information, visit www.merausa.org
or call (800) WHY-MERA.
Revenew is the leader in Channel Networking™ is a technology platform
that enables a network of manufacturers, resellers and industry groups
to promote brands and generate demand together through distributed
marketing. On Revenew’s license-free cloud-based channel marketing
platform, members can build target databases, access marketing content
and funds, customize and co-brand integrated campaigns and track
results. It is a unique combination of distributed marketing automation,
online fund management, content portal, contact management and business
network – enabling all members to grow their businesses faster and
easier. To learn more about the Revenew Marketing Network, visit http://www.revenew.com
or contact Suzanne Martin, 877-794-8556 or [email protected].
2014 Technology & Standards Spring Forum
2014, Seattle, WA
CES Unveiled Warsaw
June 17, 2014, Warsaw, Poland
June 23-27, 2014, New York, NY
CE Week Exhibits
June 25-26, 2014, New York, NY
Sept. 30-Oct. 2, 2014, Phoenix, AZ
CES Unveiled Paris
October 22, 2014, Paris, France
CE Hall of Fame Dinner
November 10, 2014, New York, NY
CES Unveiled New York
November 11, 2014, New York, NY
CES Unveiled Las Vegas
January 4, 2015, Las Vegas, NV
2015 International CES
January 6-9, 2015, Las Vegas, NV
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