|By Business Wire||
|May 6, 2014 11:31 AM EDT||
For the second year, the Consumer Electronics Association (CEA)® and Mobile Electronics Retailers Association (MERA) will be supporting automotive electronics retailers across the country as they host CarTech Demo Days. The in-store events will be held May 16-18, offering consumers the opportunity to experience firsthand the latest technologies at their local automotive technology retail stores.
“We received positive feedback from last year’s participants about CarTech Demo Days and they are excited to do it for a second year,” said Ron Freeman, CEO of AAMP of America and Chair of CEA’s Automotive Electronics Division Board of Directors. “Retailers who have not yet signed up are encouraged to complete the process by May 14th in order to take full advantage of the program.”
CEA and MERA are providing all the creative elements for CarTech Demo Days marketing at no cost as a benefit to member retailers, utilizing the Revenew Marketing Network. In addition to CEA and MERA, leading industry manufacturers including Audiovox, Dual, HD Radio, iSimple, Kenwood, Kicker, Pioneer, SiriusXM and Viper are sponsoring the nationwide program and supporting their dealers. The marketing materials for CarTech Demo Days offer a robust suite of creative elements including an event micro-site, banner ads, web button, Facebook ads, Facebook app, direct mail, print ads, in-store poster and three-touch email campaigns.
“The Revenew Marketing Network provides a great way for manufacturers to market to their retailers’ customers via email and social platforms,” says Chris Cook, president of MERA. “CarTech Demo Days provides a national awareness program that targets local consumers with the right message to encourage them to visit local retailers and learn about in-vehicle technologies.”
The 2014 CarTech Demo Days have already surpassed last year’s total of 214 retailers participating and hosting in-store events. In 2013 CEA hosted a Satellite Media Tour (SMT), which included more than 20 media markets, showcasing the types of products available and educating consumers on CarTech Demo Days, and how to find a local retailer. The 2014 SMT looks to expand on last year’s success of over 8 million media impressions.
The Consumer Electronics Association (CEA) is the technology trade association representing the $208 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media.
The Mobile Electronics Retailers Association (MERA) strives to grow the mobile electronics industry by supporting its professionals with education, networking opportunities and legislative support. Members include retailers, manufacturers, distributors, manufacturer’s representatives and others who realize professionalism and continuing education are cornerstones for successful business. In addition to numerous member benefits, MERA publishes Mobile Electronics magazine, the premier industry trade resource, and produces KnowledgeFest, the industry’s only trade show and education conference dedicated to mobile electronics professionals as well as In Car Experts, a premier marketing and buying group. For more information, visit www.merausa.org or call (800) WHY-MERA.
Revenew is the leader in Channel Networking™ is a technology platform that enables a network of manufacturers, resellers and industry groups to promote brands and generate demand together through distributed marketing. On Revenew’s license-free cloud-based channel marketing platform, members can build target databases, access marketing content and funds, customize and co-brand integrated campaigns and track results. It is a unique combination of distributed marketing automation, online fund management, content portal, contact management and business network – enabling all members to grow their businesses faster and easier. To learn more about the Revenew Marketing Network, visit http://www.revenew.com or contact Suzanne Martin, 877-794-8556 or [email protected].
2014 Technology & Standards Spring Forum
May 19-23, 2014, Seattle, WA
CES Unveiled Warsaw
June 17, 2014, Warsaw, Poland
June 23-27, 2014, New York, NY
CE Week Exhibits
June 25-26, 2014, New York, NY
- CE Week Exhibits
Sept. 30-Oct. 2, 2014, Phoenix, AZ
CES Unveiled Paris
October 22, 2014, Paris, France
CE Hall of Fame Dinner
November 10, 2014, New York, NY
CES Unveiled New York
November 11, 2014, New York, NY
CES Unveiled Las Vegas
January 4, 2015, Las Vegas, NV
2015 International CES
January 6-9, 2015, Las Vegas, NV
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
Jan. 21, 2017 05:30 AM EST Reads: 3,549
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Jan. 21, 2017 05:00 AM EST Reads: 2,993
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Jan. 21, 2017 05:00 AM EST Reads: 4,006
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT depl...
Jan. 21, 2017 03:45 AM EST Reads: 1,985
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors an...
Jan. 21, 2017 02:30 AM EST Reads: 5,041
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Jan. 21, 2017 02:30 AM EST Reads: 6,109
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Jan. 21, 2017 02:15 AM EST Reads: 5,358
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
Jan. 21, 2017 02:00 AM EST Reads: 5,815
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
Jan. 21, 2017 01:30 AM EST Reads: 6,566
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Jan. 21, 2017 01:15 AM EST Reads: 2,886
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 21, 2017 01:15 AM EST Reads: 4,900
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jan. 21, 2017 01:15 AM EST Reads: 5,052
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Jan. 21, 2017 12:30 AM EST Reads: 4,570
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jan. 21, 2017 12:15 AM EST Reads: 6,375
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
Jan. 21, 2017 12:00 AM EST Reads: 5,108