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A Trillion Dollar Market by the People, for the People: How Marketplace Lending Will Remake Banking as We Know It

New Paper From Foundation Capital Predicts That Marketplace Lending Will Originate More Than $1 Trillion in Loans by 2025, Disrupting Traditional Banking

SAN FRANCISCO, CA -- (Marketwired) -- 05/06/14 -- Traditional lending has worked well -- for the banks. But today's technology and innovation make it possible for a new generation of financial services like Lending Club and OnDeck to penetrate an untapped market worth over $8 trillion.

In a new paper released today, "A Trillion Dollar Market by the People, for the People: How Marketplace Lending Will Remake Banking as We Know It," Foundation Capital General Partner Charles Moldow argues that lending marketplaces have the potential to not only disrupt but displace their traditional competitors, fundamentally changing banking as we know it.

"We are witnessing the wave of marketplaces 2.0 in the banking industry: end-to-end experiences connecting latent supply with latent demand," said Charles Moldow, general partner at Foundation Capital and author of the report. "Marketplaces are transforming whole industries: unlocking value and creating liquidity for buyers and sellers, with more transparency, and using technology to enable scale and operating leverage. This revolution is happening across all industries, and banking is far from immune to it. What that means is massive opportunity for new players."

Key topics covered in "A Trillion Dollar Market by the People, for the People" include:

  • How Marketplace 2.0 is going from theory to reality
  • How the drop in customer loyalty for retail banks is especially acute in the younger generation and what that means for the future of banking
  • Four Maxims that dictate which companies will survive and succeed

For more information, please visit

About Charles Moldow
Charles Moldow joined Foundation Capital in 2005, with a background in general management, sales, marketing, product management, and business development. Charles' current portfolio includes: AdRoll, BancBox, CloudOn, DogVacay, Everyday Health, LendingClub, Motif Investing, LendingHome, AuxMoney, and Refresh.

About Foundation Capital
Foundation Capital is dedicated to the proposition that one entrepreneur's idea, with the right support, can become a business that changes the world. Foundation Capital has helped companies like Atheros create the mobile Internet, EnerNOC invent the energy demand response market, and Netflix revolutionize media distribution and consumption, among many others. Foundation Capital is currently invested in more than 80 high-growth ventures in the areas of consumer, information technology, software, semiconductors, and clean technology including BoardVantage, Chegg, Coverity, Lending Club, MobileIron, Simply Hired, Sunrun, TubeMogul and Venafi. Foundation Capital's nineteen IPOs include Control4, Envestnet, Financial Engines, Netflix, NetZero, Responsys and Silver Spring Networks. For more information, visit

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