Click here to close now.

Welcome!

News Feed Item

Lauren Wise Launches Mala Go-tique, Toronto's Latest Fashion Craze

Toronto Fashion Entrepreneur Launches Toronto's First Fashion Truck Targeted to Women and Children

TORONTO, ONTARIO -- (Marketwired) -- 05/07/14 -- Mala Go-tique, a Toronto, ON based fashion solution for women and kids, is launching a unique concept in Toronto, with the recent unveiling of a new mobile fashion store - in the form of a truck.

Known for her personal styling amongst her clients, owner Lauren Wise decided it was time to bring more options to the GTA area, while cultivating her fashion sense to a greater audience. Being a single mother and full-time employee of her brick and mortar boutique, Wise is very familiar with the obstacle of fitting shopping into an already busy schedule. This was the stimulus behind her decision to meet the needs of busy moms, and their kids, with a fashion truck.

Leveraging the success of the food truck concept, Wise has created a unique shopping experience for customers without them having to go to a mall or actual storefront. What seemed to be an easy enough task turned into a 8-month project creating a fully functional boutique out of a Ford E-450. The transformation required a complete makeover, which includes a custom build out of wardrobe racks, pullout drawers, and accessory shelves.

Customers can book Mala Go-tique to come to any location to throw a 'My Mala Style' party, complete with their favorite fashionable styles already loaded in the truck. The vehicle has a private dressing room inside to allow guests to try-on clothes as they shop.

Mala Go-tique's main focus is providing the GTA with the latest trends from hard-to-find brands not available anywhere else in Toronto. The boutique will travel around the GTA, popping up shop on the streets, at festivals, fundraisers, business offices or private at-home shopping events. MALA Go-tique will also be outfitted with a GPS tracker, which can be accessed through the website allowing customers to find the boutique as it travels throughout the city.

Wise comments, "I absolutely love fashion, but I wanted to do something different. I thought, 'Why not take fashion to the streets? Literally!' And then I came up with what is now Mala Go-tique."

Brands Mala Go-tique will include several coveted designs from Aviator Nation, Twenty, Vintage Havana, Nununu, Malibu Sugar, Addison, Stateside, Sol Angeles, and Rebel Yell. Mala Go-tique offers on-trend merchandise with an incredible shopping experience. Customers who step inside the Mala Go-tique fashion truck are literally stepping into a mobile closet. With inventory changing every week, customers have so much to choose from.

Mala Go-tique's Launch Event will offer guests a first look at one of the GTA's first mobile boutiques, while enjoying music, a henna station, and a Pinterest Fashion Influencer who will be on hand to style customers for their chance to win a $200 gift card to use at Mala Boutique or Mala Go-tique. Ceramic Glaze will be providing a takeaway gift at the launch. The event takes place on May 23rd from 11:30-8pm and May 24th from 10am-6pm, at the corner of Queen and Soho Streets and is open to the public. For more information, please go to www.malaboutique.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations migh...
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
"A lot of the enterprises that have been using our systems for many years are reaching out to the cloud - the public cloud, the private cloud and hybrid," stated Reuven Harrison, CTO and Co-Founder of Tufin, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud envir...
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. Th...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at @DevOpsSummit, Brian “Redbeard” Harrington, a principal architect at CoreOS, will examine how CoreOS helps teams run in production. Attende...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York