Welcome!

News Feed Item

Lauren Wise Launches Mala Go-tique, Toronto's Latest Fashion Craze

Toronto Fashion Entrepreneur Launches Toronto's First Fashion Truck Targeted to Women and Children

TORONTO, ONTARIO -- (Marketwired) -- 05/07/14 -- Mala Go-tique, a Toronto, ON based fashion solution for women and kids, is launching a unique concept in Toronto, with the recent unveiling of a new mobile fashion store - in the form of a truck.

Known for her personal styling amongst her clients, owner Lauren Wise decided it was time to bring more options to the GTA area, while cultivating her fashion sense to a greater audience. Being a single mother and full-time employee of her brick and mortar boutique, Wise is very familiar with the obstacle of fitting shopping into an already busy schedule. This was the stimulus behind her decision to meet the needs of busy moms, and their kids, with a fashion truck.

Leveraging the success of the food truck concept, Wise has created a unique shopping experience for customers without them having to go to a mall or actual storefront. What seemed to be an easy enough task turned into a 8-month project creating a fully functional boutique out of a Ford E-450. The transformation required a complete makeover, which includes a custom build out of wardrobe racks, pullout drawers, and accessory shelves.

Customers can book Mala Go-tique to come to any location to throw a 'My Mala Style' party, complete with their favorite fashionable styles already loaded in the truck. The vehicle has a private dressing room inside to allow guests to try-on clothes as they shop.

Mala Go-tique's main focus is providing the GTA with the latest trends from hard-to-find brands not available anywhere else in Toronto. The boutique will travel around the GTA, popping up shop on the streets, at festivals, fundraisers, business offices or private at-home shopping events. MALA Go-tique will also be outfitted with a GPS tracker, which can be accessed through the website allowing customers to find the boutique as it travels throughout the city.

Wise comments, "I absolutely love fashion, but I wanted to do something different. I thought, 'Why not take fashion to the streets? Literally!' And then I came up with what is now Mala Go-tique."

Brands Mala Go-tique will include several coveted designs from Aviator Nation, Twenty, Vintage Havana, Nununu, Malibu Sugar, Addison, Stateside, Sol Angeles, and Rebel Yell. Mala Go-tique offers on-trend merchandise with an incredible shopping experience. Customers who step inside the Mala Go-tique fashion truck are literally stepping into a mobile closet. With inventory changing every week, customers have so much to choose from.

Mala Go-tique's Launch Event will offer guests a first look at one of the GTA's first mobile boutiques, while enjoying music, a henna station, and a Pinterest Fashion Influencer who will be on hand to style customers for their chance to win a $200 gift card to use at Mala Boutique or Mala Go-tique. Ceramic Glaze will be providing a takeaway gift at the launch. The event takes place on May 23rd from 11:30-8pm and May 24th from 10am-6pm, at the corner of Queen and Soho Streets and is open to the public. For more information, please go to www.malaboutique.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
You are moving to the Cloud. The question is not if, it’s when. Now that your competitors are in the cloud and lapping you, your “when” better hurry up and get here. But saying and doing are two different things. In his session at @DevOpsSummit at 18th Cloud Expo, Robert Reeves, CTO of Datical, explained how DevOps can be your onramp to the cloud. By adopting simple, platform independent DevOps strategies, you can accelerate your move to the cloud. Spoiler Alert: He also makes sure you don’t...
President Obama recently announced the launch of a new national awareness campaign to "encourage more Americans to move beyond passwords – adding an extra layer of security like a fingerprint or codes sent to your cellphone." The shift from single passwords to multi-factor authentication couldn’t be timelier or more strategic. This session will focus on why passwords alone are no longer effective, and why the time to act is now. In his session at 19th Cloud Expo, Chris Webber, security strateg...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, shared the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
"We are a custom software development, engineering firm. We specialize in cloud applications from helping customers that have on-premise applications migrating to the cloud, to helping customers design brand new apps in the cloud. And we specialize in mobile apps," explained Peter Di Stefano, Vice President of Marketing at Impiger Technologies, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...