|By Marketwired .||
|May 7, 2014 03:00 AM EDT||
Innovator of Advanced Website Session Replay Technology Achieves Rapid Growth Over the Last 12 Months, Fueled by Digital Marketers' Need to Understand Online Customer Interactions, Improve Customer Engagement and Boost Conversion to Sale; SessionCam Doubled Revenue Over the Previous Year, and Increased Its Customer Roster Threefold
NORWICH, UNITED KINGDOM--(Marketwired - May 07, 2014) - SessionCam, an innovator of technology for recording and understanding customer interaction on e-commerce and other high-traffic websites, announced that it set new records for the fiscal year ending March 30, 2014. The company saw revenues double over its previous fiscal year, driven by increasing demand by top brands to understand the behavior of website visitors, and then leverage these insights to identify and solve usability issues, improve conversion, enhance customer support, and reduce the time and cost of problem diagnosis.
"It's been a fabulous year for SessionCam. Over the last 12 months, we have seen an increase in the number of businesses using session replay and an increasing sophistication in the way they use our technology and apply it to solve their unique customer interaction issues," said Kevin Goodings, CEO of SessionCam. "We have helped our clients achieve great success by enabling them to improve their website usability, increase conversion, enhance customer service, and recover lost revenues through targeted re-marketing activity."
Market leaders select SessionCam to solve crucial web design and performance issues
In one year, SessionCam has tripled its installed base, and is now working with more than 5,000 clients in 80 countries. Notable brands added during the year, and that now depend on SessionCam's session replay technology to improve and optimize customer engagement on their websites, include: Acardia, Carphone Warehouse, Clarks, Hilton, John Lewis, Sky, Talk Talk, and The Post Office.
"These top brands have fully embraced how session replay technology can complement and augment their website optimization efforts, and value implementation expertise and high-touch customer service to ensure they derive the best return on their investment," said Goodings. "We believe that every business that is serious about its online channel will ultimately deploy a session replay solution, and we remain focused on our ambition to provide the world's best technology to address that need."
Other fiscal year highlights
- SessionCam enhanced its session replay product to enable precise website optimisation for mobile devices, giving marketers unprecedented understanding of the experience they deliver to mobile customers so they can identify critical issues with usability and improve conversion levels.
- Device detection and segmentation features were also introduced, as well as support for responsive design websites.
- SessionCam attained consistently high levels of customer happiness with its support service.
- The company was also a featured vendor at the eMetrics Digital Marketing Summit in San Francisco.
SessionCam is the most advanced session replay technology for recording customer activity on a website. SessionCam addresses a growing range of applications that include website design and usability testing; optimising conversion; improving customer support; and evidencing legal, compliance and regulatory controls. SessionCam enables businesses to record customer activity on a website and replay a video-like recording of the interaction that shows mouse movement, page scrolling, form-based data entry and mobile gestures in the context the actual web page design and content for that session. SessionCam can also aggregate recorded data to generate heatmaps and analyse conversion funnels. Learn more at www.sessioncam.com, and follow SessionCam on facebook.com/sessioncam and Twitter @sessioncam.
SessionCam is a product of ServiceTick, an innovator of technologies for customer insight and the leading developer of solutions for post-call IVR surveys, web surveys, email surveys and SMS surveys in the UK. Using ServiceTick's market-leading services, companies can break down the traditional barriers between web, branch and call centres by generating immediate and actionable multichannel customer feedback. ServiceTick is privately held and located in Norwich, England, the eastern hub of the Tech City UK Corridor -- Europe's fastest-growing tech cluster. To learn more, visit www.servicetick.com.
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