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Mediaset España Revolutionizes Survivor, Introducing Real-time Visual Led Screen Votes and Social Feed by Applicaster
|By Business Wire
|May 7, 2014 05:00 AM EDT
Mediaset España launches the successful Survivor show with live
visual audience votes, and primetime social feed by Applicaster. The
innovative TV app-studio broadcast workflow delivers a powerful live
interactive TV event, driving viewer participation and engagement with
Live LED Screen voting by Mediaset and Applicaster (Photo: Business Wire)
Survivor, an international popular format, follows a group of
people that are put through physical and mental challenges in order to
survive on a deserted island. It is broadcast by Telecinco, a channel
owned by Mediaset España, the leading private television group in Spain
in terms of audience share and advertising sales, and one of the most
profitable television groups in Europe.
Through the Mitele TV app, viewers follow their favorite contestants and
get daily summaries of the island’s events, pictures and exclusive
content. Once a week, a live primetime program takes place in the
studio, during which viewers vote for their favorite contestant. Based
on the On screen graphics system integration, voting data is delivered
back to the studio, triggering LED display on the set to feature viewer
picture profiles, according to their vote.
Voting, and other broadcaster second screen activities, are accessible
to viewers on the Mitele TV app via the primetime social Feed. This
innovative product by Applicaster offers an aggregated timeline of all
show-associated broadcaster activities combined with social elements,
such as viewer comments, photos, tweets, replies and more.
“The introduction of the live votes and social interactivity for Survivor
creates a huge hype and excitement around the show in general, and
around the primetime programs in particular,” said Ana Bueno, Director
of Multimedia Content, Mediaset España.
“We are proud to be one of the first TV players who open up the studio
for visual audience feedback and offer viewers intuitive means for
interacting with our programs and share their experience with their
friends,” she concluded.
“Mediaset Espana is an innovative player in the TV industry which found
more than one way to connect the dots between TV content and the
audience,” said Laura Tapias, VP of Spain and LATAM at Applicaster.
“This interactive TV experience offered to Survivor viewers is
magnified by the immediate feedback they receive in the form of votes
coming to life on the TV screen, tightening their emotional connection
to the show,” Tapias added.
Applicaster’s technology, offering powerful video delivery abilities
with broadcaster-controlled companion experiences, can be integrated
into any TV vertical, whether scripted series, reality shows or children
programming. Additionally, it can be combined with commercial offers and
sponsorships that are woven into the plot, creating new revenue
opportunities for broadcasters and TV networks.
is a cutting-edge provider of white label broadcast solutions for
cross-screen TV experiences, empowering world-leading broadcasters and
formats. Applicaster’s solutions include live and on-demand TV, CrossMates
digital format, second screen, synchronized and social TV
experiences, and engaging apps that support any business model. The rich
layers of daylong & play-along engagement and branded entertainment
transform viewers from receptive audience into active participants and
consumers. Together with its powerful management and analytic tools,
Applicaster enables broadcast operations to quickly address the business
and technology challenges of TV technology as it evolves. Applicaster is
backed by Greylock IL.
Mediaset España is Spain's main audiovisual group, with a multi-channel
programming offer aimed at all kinds of target audiences. The company
also produces films through its subsidiary Telecinco Cinema (“Ocho
apellidos vascos”, “Lo imposible”, “Las aventuras de Tadeo Jones”,
“Agora”, “El laberinto del fauno”, “El orfanato”, “No habrá paz para los
malvados” and “Celda 211”, among others) and is a leader in online
audience share with Telecinco.es, Cuatro.com, Divinity.es and Mitele.es,
the top online audiovisual content platform in Spain. From a commercial
perspective, Publiespaña holds the advertising management concession for
Mediaset España's channels, whilst its subsidiary Publimedia Gestión
handles marketing for different paid channels.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140507005661/en/
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