|By Business Wire||
|May 7, 2014 06:53 AM EDT||
Research and Markets (http://www.researchandmarkets.com/research/rzpkcc/instream_and) has announced the addition of the "In-Stream and Virtual Video Advertising 2014 - 2017" report to their offering.
In-stream and virtual video ad billings are forecast to realize 24% growth in 2014, led by extensive monetization against broadcast and cable programmer inventory, supported by a stable of multi-screen media executions, brand-direct spend, mobile, social, internet music radio and VOD avails, according to a wide-ranging, data rich marketplace analytics report by the author.
The report, In-Stream and Virtual Video Advertising 2014 - 2017, provides brands, marketers, agencies, buyers and sellers a detailed inventory map of the entire marketplace including sellout, views by site and screen, CPMs, spot length, insertion frequencies by publisher, programmer, device, aggregator and network, plus spend traversing ad tech serving systems and media player/recommendation platforms.
In-stream inventory allocated against premium content (and their syndication partners, including Hulu) increased 40% in 2013, to 1.75 impressions per video play and captured 50% of spend across this $3.2 billion patch of the marketplace. The virtual video ad industry exhibited a CAGR of 54.2% over the past ten years.
Aggregated insertion frequencies are holding steady at similar levels in 2014 and while 1st Q. demand is typically soft, and some inventory unsold--even considering the presence of sophisticated ad tech and media clearing systems--video campaigns are nevertheless flighted at near broadcast television levels, with mobile/tablet video content monetized at slightly lower rates.
Key Topics Covered:
IN-STREAM AND DIGITAL VIDEO ADVERTISING TERMINOLOGY AND DEFINITIONS
Virtual Video Advertising 2014-2017: An early stage, highly integrated, screen-deep, tech-intensive, analytics- driven buy/sell/economy that embraces TV monetization formulae
In-Stream Video Advertising 2014: Insertion Frequencies Rise, Broadcaster Virtual Inventory
In-Banner Video 2014: A Durable Format and In-Stream Extension Forecast to Grow
Brand-Directed Virtual Video Marketing, Social Environments, Platforms and Multi-Device
For more information visit http://www.researchandmarkets.com/research/rzpkcc/instream_and
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