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Snipp Powers Three New Shopper Marketing Promotion Programs for Leading Brands

BETHESDA, MARYLAND -- (Marketwired) -- 05/07/14 -- Snipp Interactive Inc. ("Snipp"), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), is pleased to announce the launch of three new shopper-marketing programs. All three programs leverage SnippCheck, Snipp's unique receipt processing solution and SnippWin, Snipp's comprehensive cross-device promotions tool.

A leading provider of fiber cement siding and backer board is using SnippWin and SnippCheck to run a three-month sweepstakes contest exclusively in 24 Lowe's stores in the Chicago Metropolitan area. Consumers can enter to win a grand prize suite at a Chicago Cubs home game along with other prizes by submitting purchase receipts. The more of the brand's products a consumer purchases at Lowe's, the more entries they get into the sweepstakes. The program launched April 15 and is running until August 15, 2014 with winners chosen monthly. Snipp assisted in media buying, program design, and implementation.

A SnippCheck promotion with a food company gives consumers a free movie ticket to see "How to Train Your Dragon 2" when they purchase 3 qualifying products. To participate, consumers need to send in their receipt via text message to SnippCheck. Once validated, Snipp partner Fandango will fulfill the movie ticket reward. The program launched May 1 and will run through June 30, 2014 and runs nationally across all retailers.

Partnering with a marketing company, SnippCheck is powering a purchase-based sweepstakes program that targets shoppers within a 5-mile radius of a Walmart store. Consumers need to purchase the brand's products at any Walmart and email their receipts for a chance to win one of 5 $100 Walmart gift cards. The sweepstakes launched May 1 and is running through June 15, 2014.

Atul Sabharwal, CEO of Snipp, said, "We have been growing by leaps and bounds. These recent campaigns are all great examples of how different brand categories are leveraging our solutions to increase sales, and really emphasize the fact that our receipt-based solutions and promotions platform appeal to brands across all categories."

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with four main solution sets:

- Mobile Promotions and Loyalty Programs: A full range of turnkey mobile promotion solutions from text to win and sample programs all the way to sophisticated and full fledged loyalty programs.

- Shopper Marketing & Receipt Processing: Snipp's unique SnippCheck mobile receipt processing solution allows brands to execute any kinds of purchase related Shopper Marketing programs they wish to - without needing to coordinate with retailers, or requiring consumers to download an app.

- Mobile Sites and Apps: Snipp's SiteBuilder solution allows the company to create and deploy new mobile sites easily and at scale.

- Augmented Reality: Snipp produces cutting edge augmented reality campaigns for some of the leading brands around the world.

Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions are intended to identify forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labour relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. We do not intend and do not assume any obligation to update these forward-looking statements, except as required by law. The reader is cautioned not to put undue reliance on such forward-looking statements.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.

Press Enquiries: Snipp Interactive Inc.
Atul Sabharwal
[email protected]

Snipp Middle East
Aya Kabbara
Managing Director, Middle East
[email protected]

Investor Relations: Snipp Interactive Inc.
Jaisun Garcha
[email protected]
[email protected]

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