|By Business Wire||
|May 7, 2014 10:11 AM EDT||
Entercom Communications Corp. (NYSE: ETM) announced today that it has launched SmartReach Digital, a new division of the company that will help local businesses navigate the growing universe of digital marketing options. SmartReach Digital will focus on designing and implementing fully integrated local digital marketing strategies to simplify the complex and constantly changing digital marketing landscape for local businesses. It will offer a number of products and services that enable local businesses to attract, activate, and engage targeted leads.
SmartReach Digital has rolled out in six of Entercom’s markets as of April 1. Additional markets will be added over the next twelve months. SmartReach Digital is supported by a full-service digital agency formed by Entercom, staffed with a team of experienced digital marketers. The company will also employ dedicated sales executives and campaign managers in each Entercom market.
“SmartReach Digital is an exciting and important expansion of our company’s product line and a perfect complement to our core Radio business,” said Entercom President and CEO David Field. “Our goal is to be the preferred choice to meet the advertising and marketing needs of our local customers. We believe that our new SmartReach Digital products will bolster our ability to deliver powerful and effective solutions for our customers.”
SmartReach Digital is led by Stephen Gibbons, who most recently served as VP-Marketing and VP-National Sales at Dex One. Gibbons led a significant transformation of Dex One, as he helped expand its product line and was responsible for the creation of effective integrated marketing solutions for small and medium size businesses.
For more information, visit www.SmartReachDigital.com.
Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.
Known for developing unique and highly successful locally programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company also is the radio broadcast partner of the Boston Red Sox, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Pelicans, Oakland Athletics, Oakland Raiders and San Jose Sharks.
Entercom focuses on creating effective multi-platform marketing solutions for its customers, incorporating the company’s audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.
The company’s radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism as well as the National Association of Broadcasters’ (NAB) Marconi Award for excellence in radio broadcasting. In 2012 and again in 2013, Entercom was named one of the top 500 technology innovators in the United States by InformationWeek.
Feb. 9, 2016 07:00 AM EST Reads: 180
Feb. 9, 2016 06:45 AM EST Reads: 165
Feb. 9, 2016 06:45 AM EST Reads: 288
Feb. 9, 2016 06:30 AM EST Reads: 349
Feb. 9, 2016 06:15 AM EST Reads: 171
Feb. 9, 2016 06:00 AM EST Reads: 248
Feb. 9, 2016 05:30 AM EST Reads: 125
Feb. 9, 2016 05:30 AM EST Reads: 151
Feb. 9, 2016 05:15 AM EST Reads: 220
Feb. 9, 2016 05:15 AM EST Reads: 183
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Feb. 9, 2016 05:00 AM EST
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Feb. 9, 2016 04:45 AM EST
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Feb. 9, 2016 04:45 AM EST Reads: 179
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 9, 2016 04:30 AM EST Reads: 139
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 8, 2016 03:00 PM EST Reads: 580