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BERNINA of America Presented a BERNINA 560 to Three Emerging Fashion Designers at Austin Fashion Week

AURORA, IL -- (Marketwired) -- 05/07/14 -- BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, presented three emerging fashion designers from Texas with a BERNINA 560 (B 560) sewing machine during Austin Fashion Week. Lindsey Creel of M.E. Shirley, Mallory Curlee of CurleeBikini and Adrienne Yunger received the B 560 during the Austin Fashion Week Awards event, Saturday, May 3.

"We wanted to recognize these emerging designers and assist them in their future endeavors by providing them with a high-quality, Swiss-engineered BERNINA 560 sewing machine," said Amy Gutierrez, Director of Marketing for BERNINA of America. "These three designers are true professionals. We hope the BERNINA 560 will enhance their creativity and help them produce their garments with precision and ease."

Introduced by BERNINA last fall, the B 560 features a five-inch high-resolution color touch screen to navigate its wide range of features and functions. It has a simple yet classic design that sewists will appreciate, along with 476 total stitch patterns, an automatic thread cutter and a stitch width up to 9 mm. The B 560 also offers an optional embroidery module and is compatible with BERNINA's cutting edge software, DesignWorks. BERNINA's DesignWorks Software Suite features the CutWork, PaintWork and CrystalWork components that can transform the B 560 from an embroidery machine into a mixed media tool.

"The BERNINA 560 has so many unique features and functions that it will make a significant difference in how we approach our upcoming design work," said Lindsey Creel of M.E. Shirley.

M.E. Shirley is a small batch womenswear line based in Austin. Designer and owner, Lindsey Creel creates and constructs each piece with the intention of making "someone's favorite piece" every time. M.E. Shirley is an ode to Mary Edna Shirley, Lindsey's great grandmother, and is based on the idea that we can accomplish anything we dream. Creel worked for a number of companies in New York, including Rachel Comey, before moving to Austin two years ago.

"I am thrilled with the versatility and variety of options that this new BERNINA 560 will offer to our swimsuit designs," said Mallory Curlee of CurleeBikini. "Being that I do sew each and every swimsuit myself, I am so eager to learn this machine inside and out. I look forward to elevating the detail and construction of our luxury swimwear designs even more!"

Mallory Curlee lived in Central America and returned to the United States with a passion for beautifully fitting swimwear. An avid swimmer and surfer, Curlee coupled her passions with the dream of becoming a fashion designer and formed CurleeBikini. She started her EcoLUX Swimwear line in November 2009, a few years after she graduated from Fashion Institute of Design and Merchandising in Los Angeles. CurleeBikini Swimwear is an Environmentally and Ethically Conscious, Luxury Swimwear Line that aims to inspire women of all ages to love and embrace their natural form.

Adrienne Yunger's involvement in fashion began at an early age after witnessing her grandmother's custom designs for dolls. She attended the University of Texas at Austin to study fashion design and retail merchandising, and then transferred to the University of the Incarnate Word in San Antonio, Texas, where she received her BA in Fashion Management and Design. Adrienne moved to New York and assisted in several fashion shows including a Vera Wang bridal show. She then moved back to Texas, where she worked as a bridal buyer assistant. She currently teaches fashion design and creates custom designs for clients. Handling beautiful designer gowns and working with brides expanded her appreciation for couture construction and details.

About BERNINA
Founded in Switzerland more than 100 years ago, BERNINA is the world's premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA's leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit www.bernina.com or call (630)978-2500.

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Media Contacts for BERNINA of America, Inc.:
Joanne Tedesco
(312)780-7210
Email Contact

Doug Dusik
(312)780-7218
Email Contact

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