Welcome!

News Feed Item

CPRS Toronto Recognizes the Best Public Relations Campaigns at the 2014 ACE Awards

TORONTO, ONTARIO -- (Marketwired) -- 05/07/14 -- Editors Note: There are 5 photos accompanying this press release.

The Canadian Public Relations Society (CPRS) Toronto honoured the best in the city's PR industry this evening at the annual Achieving Communications Excellence (ACE) Awards Gala. Held at the Arcadian Court, the ceremony acknowledged and celebrated the accomplishment of PR professionals in Toronto and the GTA.

"The ACE Awards are a superb way to recognize the outstanding work created by the Toronto PR industry through its communications campaigns," said Maryjane Martin, chapter president, CPRS Toronto. "With so many exceptional submissions, this year's judging panel certainly had its work cut out for themselves in selecting the best of the best in Toronto PR."

The ACE Awards concluded with the presentation of the two most prestigious awards: Best PR Campaign of the Year and Best Creative PR Campaign of the Year. Edelman Canada and Ontario Graphite received top prize of PR Campaign of the Year for the strategic planning and execution of the Creating Community Partners and Advocates campaign and the Best Creative PR Campaign of the Year was awarded to Narrative PR for the innovation and creativity behind the Air Canada rouge - Countdown to Takeoff campaign.

"The ACE Award recipients are carefully selected by a judging panel of seasoned PR professionals," said Carolyn Schulz, ACE Awards chair, CPRS Toronto. "The ACE Awards draw their prestige from being awarded from a panel of Toronto's best and brightest PR practitioners."

The 2014 ACE Award recipients include:

Best PR Campaign


--  Edelman Canada and Ontario Graphite - Creating Community Partners and
    Advocates

Best Creative PR Campaign


--  Narrative PR - Air Canada rouge - Countdown to Takeoff

Leadership Awards


--  Lois Marsh Award: Vince Power
--  CPRS Toronto Volunteer of the Year: Sarah MacKenzie-Smith
--  CPRS Toronto Young PR Professional of the year: Natalie Preddie
--  CPRS Toronto Public Relations Student of the Year: Amanda Paterson

Media Relations - Budget Over $50,000

Gold


--  Edelman Canada and Kraft Canada - Kraft Hockey Goes On

Silver


--  Argyle Communications - The Breathe Right Sleep Pod Hotel Tour
--  NATIONAL Public Relations and Ford of Canada - The Ford F-150 Drive
    Program
--  NATIONAL Public Relations and Keurig Canada Inc. - Keurig + Pink Tartan:
    Creating the Perfect Cup
--  Fleishman-Hillard Toronto - Restore Our Anthem
--  Citizen Relations - Future Shop Holiday 2013
--  Edelman Canada - Knorr What's For Dinner?

Bronze


--  DDB Public Relations - autoTRADER.ca: The Better Way to Buy and Sell
    Cars Campaign
--  Canadian Tire Corporation - Canadian Tire Holiday 2013
--  Canadian Tire Corporation - Science of Winter Driving
--  McDonald's Restaurants of Canada Ltd. - National Hiring Day 2013
--  Unilever Canada and Edelman - Becel Heart of Truth
--  APEX Public Relations Inc. - Nestle Skinny Cow Chocolate Launch: Get The
    Skinny
--  APEX Public Relations Inc. - Walmart Canada - Mom of the Year Award
--  Veritas Communications/Microsoft Canada - Xbox One Launch
--  Citizen & Hyundai - Hyundai Hockey Helpers
--  Cowan & Company - Diane Keaton & L'Oreal Paris: Age Perfect
--  Bayer Canada and Citizen - Bayer: Tick Prevention for Dogs

Media Relations - Budget under $50,000

Gold


--  Argyle Communications - A Taste of Peanut Country
--  NATIONAL Public Relations - Phase 4 Films' Dead Before Dawn 3D Canadian
    Film Launch

Silver


--  Ford of Canada - Ford F-150 Drive Program
--  Tim Hortons & Paradigm Public Relations - Tim Hortons Camp Day
--  Argyle Communications - Saputo Presents Lydia's Italy Live
--  NATIONAL Public Relations - Heffel Fine Art Auction House Fall 2013
    Auction

Bronze


--  Canadian Tire Corporation - Only in Canada: The Canadian Tire Ice Truck
--  Paradigm PR & Energizer Canada - Sex in a canoe? Absolutely, we're
    Canadian
--  Randstad Canada and MSLGroup - Women Shaping
--  Edelman Public Relations - VAWK for eBay by Sunny Fong
--  Strategic Objectives and Ontario SPCA - Ontario SPCA Inaugural National
    Cupcake Day

Best Use of Special Events

Gold


--  NATIONAL Public Relations - SiriusXM Ontario Road Trip
--  Randstad Canada and MSLGroup - 2013 Randstad Award

Bronze


--  Strategic Objectives and Ontario SPCA - Ontario SPCA First National
    Cupcake Day
--  Strategic Objectives and Kruger Products - Air Canada rouge - Countdown
    to Takeoff
--  Anne Vranic - Global TV's launch of NBC series Chicago Fire
--  Narrative PR - Scotiabank SCENE - The Summer of FREE

Brand Development Campaign of the Year

Silver


--  McDonald's Restaurants of Canada Ltd. - National Hiring Day 2013

Bronze


--  Fleishman-Hillard - Lay's Do Us A Flavour
--  Citizen & Hyundai - Hyundai Hockey Helpers
--  Canadian Olympic Committee - #WeAreWinter

Employee Engagement / Internal Communications Campaign of the Year

Gold


--  Toronto Hydro - Toronto Hydro's Community Involvement - investing in a
    better city

Silver


--  DDB Canada - ShareDDB 2013
--  Ford of Canada - Ford JDRF Race for the Cure

Bronze


--  Vale Canada Limited - Vale in Canada: Long Harbour Completion Challenge
    (LHCC)

Community Relations Campaign of the Year

Gold


--  Edelman Canada & Ontario Graphite Ltd - Creating Community Partners &
    Advocates

Best Digital Campaign of the Year

Bronze


--  High Road Communication - Shop Small
--  Paradigm PR & Energizer Canada - Quattro for Women Truth or Dare
--  Seton & Reimagine PR - Seton Job Safety Videos
--  Toronto Hydro-Electric System Limited - Meet your new neighbour,
    Community Energy Storage

Crisis or Issues Management Campaign of the Year

Silver


--  Toronto Hydro - Ice Storm 2013: Dark T.O.
--  De Beers Canada ECA Team - 2013 Winter Road Blockade

Government Relations/Public Affairs Campaign of the Year

Gold


--  Canadian Tire Corporation - ACTIVE AT SCHOOL

Bronze


--  DDB Public Relations - ONGA Advocacy Campaign
--  Argyle Communications - MTO Transit Panel: Choices & Consequences

Investor/Financial Relations Campaign of the Year

Gold


--  Kaiser Lachance Communications - Purpose Investments - launch of
    corporate class funds

Bronze


--  Fleishman-Hillard - The Third Rail - Confronting our pension failures

10th Annual White Cashmere Collections

Gold


--  Veritas Communications/Microsoft Canada - Surface Has Landed
--  Narrative PR - Air Canada rouge - Countdown to Takeoff

Silver


--  APEX Public Relations Inc. - Nestle Skinny Cow Chocolate Launch: Get The
    Skinny
--  HTC Canada and Paradigm Public Relations - HTC One Launch in Canada
--  Strategic Objectives and Kellogg Canada - The All-Bran Tweet Shop

Bronze


--  DDB Public Relations - Subaru Forester Family Rally

Best Student PR Campaign of the Year

Gold


--  Centennial College - Spotlight: Horizons
--  Centennial College - #CANit2013

Silver


--  Centennial College - Phony Party

The Canadian Public Relations Society is a national professional organization focused on establishing and upholding educational and ethical standards in Public Relations. CPRS Toronto is one of the largest local societies with nearly 600 members. For more information, please visit: http://www.cprstoronto.com.


                       Special thanks to our sponsors:
                                 AVW TEL-AV
                                 Marketwired
                               Leger Marketing
                                  CNW Group
                               Canadian Press
                                   Cision
                                 News Canada
                                  Infomart

To view the photos accompanying this press release, please visit the following links:

http://www.marketwire.com/library/20140507-944512A800.jpg

http://www.marketwire.com/library/20140507-944512B800.jpg

http://www.marketwire.com/library/20140507-944512C800.jpg

http://www.marketwire.com/library/20140507-944512D800.jpg

http://www.marketwire.com/library/20140507-944512E800.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
StackIQ has announced the release of Stacki 3.2. Stacki is an easy-to-use Linux server provisioning tool. Stacki 3.2 delivers new capabilities that simplify the automation and integration of site-specific requirements. StackIQ is the commercial entity behind this open source bare metal provisioning tool. Since the release of Stacki in June of 2015, the Stacki core team has been focused on making the Community Edition meet the needs of members of the community, adding features and value, while ...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., and Logan Best, Infrastructure & Network Engineer at Webair, focused on real world deployments of DDoS mitigation strategies in every layer of the network. He gave an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He also outlined what we have found in our experience managing and running thousands of Linux and Unix ...
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
"Operations is sort of the maturation of cloud utilization and the move to the cloud," explained Steve Anderson, Product Manager for BMC’s Cloud Lifecycle Management, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.