Welcome!

News Feed Item

CPRS Toronto Recognizes the Best Public Relations Campaigns at the 2014 ACE Awards

TORONTO, ONTARIO -- (Marketwired) -- 05/07/14 -- Editors Note: There are 5 photos accompanying this press release.

The Canadian Public Relations Society (CPRS) Toronto honoured the best in the city's PR industry this evening at the annual Achieving Communications Excellence (ACE) Awards Gala. Held at the Arcadian Court, the ceremony acknowledged and celebrated the accomplishment of PR professionals in Toronto and the GTA.

"The ACE Awards are a superb way to recognize the outstanding work created by the Toronto PR industry through its communications campaigns," said Maryjane Martin, chapter president, CPRS Toronto. "With so many exceptional submissions, this year's judging panel certainly had its work cut out for themselves in selecting the best of the best in Toronto PR."

The ACE Awards concluded with the presentation of the two most prestigious awards: Best PR Campaign of the Year and Best Creative PR Campaign of the Year. Edelman Canada and Ontario Graphite received top prize of PR Campaign of the Year for the strategic planning and execution of the Creating Community Partners and Advocates campaign and the Best Creative PR Campaign of the Year was awarded to Narrative PR for the innovation and creativity behind the Air Canada rouge - Countdown to Takeoff campaign.

"The ACE Award recipients are carefully selected by a judging panel of seasoned PR professionals," said Carolyn Schulz, ACE Awards chair, CPRS Toronto. "The ACE Awards draw their prestige from being awarded from a panel of Toronto's best and brightest PR practitioners."

The 2014 ACE Award recipients include:

Best PR Campaign


--  Edelman Canada and Ontario Graphite - Creating Community Partners and
    Advocates

Best Creative PR Campaign


--  Narrative PR - Air Canada rouge - Countdown to Takeoff

Leadership Awards


--  Lois Marsh Award: Vince Power
--  CPRS Toronto Volunteer of the Year: Sarah MacKenzie-Smith
--  CPRS Toronto Young PR Professional of the year: Natalie Preddie
--  CPRS Toronto Public Relations Student of the Year: Amanda Paterson

Media Relations - Budget Over $50,000

Gold


--  Edelman Canada and Kraft Canada - Kraft Hockey Goes On

Silver


--  Argyle Communications - The Breathe Right Sleep Pod Hotel Tour
--  NATIONAL Public Relations and Ford of Canada - The Ford F-150 Drive
    Program
--  NATIONAL Public Relations and Keurig Canada Inc. - Keurig + Pink Tartan:
    Creating the Perfect Cup
--  Fleishman-Hillard Toronto - Restore Our Anthem
--  Citizen Relations - Future Shop Holiday 2013
--  Edelman Canada - Knorr What's For Dinner?

Bronze


--  DDB Public Relations - autoTRADER.ca: The Better Way to Buy and Sell
    Cars Campaign
--  Canadian Tire Corporation - Canadian Tire Holiday 2013
--  Canadian Tire Corporation - Science of Winter Driving
--  McDonald's Restaurants of Canada Ltd. - National Hiring Day 2013
--  Unilever Canada and Edelman - Becel Heart of Truth
--  APEX Public Relations Inc. - Nestle Skinny Cow Chocolate Launch: Get The
    Skinny
--  APEX Public Relations Inc. - Walmart Canada - Mom of the Year Award
--  Veritas Communications/Microsoft Canada - Xbox One Launch
--  Citizen & Hyundai - Hyundai Hockey Helpers
--  Cowan & Company - Diane Keaton & L'Oreal Paris: Age Perfect
--  Bayer Canada and Citizen - Bayer: Tick Prevention for Dogs

Media Relations - Budget under $50,000

Gold


--  Argyle Communications - A Taste of Peanut Country
--  NATIONAL Public Relations - Phase 4 Films' Dead Before Dawn 3D Canadian
    Film Launch

Silver


--  Ford of Canada - Ford F-150 Drive Program
--  Tim Hortons & Paradigm Public Relations - Tim Hortons Camp Day
--  Argyle Communications - Saputo Presents Lydia's Italy Live
--  NATIONAL Public Relations - Heffel Fine Art Auction House Fall 2013
    Auction

Bronze


--  Canadian Tire Corporation - Only in Canada: The Canadian Tire Ice Truck
--  Paradigm PR & Energizer Canada - Sex in a canoe? Absolutely, we're
    Canadian
--  Randstad Canada and MSLGroup - Women Shaping
--  Edelman Public Relations - VAWK for eBay by Sunny Fong
--  Strategic Objectives and Ontario SPCA - Ontario SPCA Inaugural National
    Cupcake Day

Best Use of Special Events

Gold


--  NATIONAL Public Relations - SiriusXM Ontario Road Trip
--  Randstad Canada and MSLGroup - 2013 Randstad Award

Bronze


--  Strategic Objectives and Ontario SPCA - Ontario SPCA First National
    Cupcake Day
--  Strategic Objectives and Kruger Products - Air Canada rouge - Countdown
    to Takeoff
--  Anne Vranic - Global TV's launch of NBC series Chicago Fire
--  Narrative PR - Scotiabank SCENE - The Summer of FREE

Brand Development Campaign of the Year

Silver


--  McDonald's Restaurants of Canada Ltd. - National Hiring Day 2013

Bronze


--  Fleishman-Hillard - Lay's Do Us A Flavour
--  Citizen & Hyundai - Hyundai Hockey Helpers
--  Canadian Olympic Committee - #WeAreWinter

Employee Engagement / Internal Communications Campaign of the Year

Gold


--  Toronto Hydro - Toronto Hydro's Community Involvement - investing in a
    better city

Silver


--  DDB Canada - ShareDDB 2013
--  Ford of Canada - Ford JDRF Race for the Cure

Bronze


--  Vale Canada Limited - Vale in Canada: Long Harbour Completion Challenge
    (LHCC)

Community Relations Campaign of the Year

Gold


--  Edelman Canada & Ontario Graphite Ltd - Creating Community Partners &
    Advocates

Best Digital Campaign of the Year

Bronze


--  High Road Communication - Shop Small
--  Paradigm PR & Energizer Canada - Quattro for Women Truth or Dare
--  Seton & Reimagine PR - Seton Job Safety Videos
--  Toronto Hydro-Electric System Limited - Meet your new neighbour,
    Community Energy Storage

Crisis or Issues Management Campaign of the Year

Silver


--  Toronto Hydro - Ice Storm 2013: Dark T.O.
--  De Beers Canada ECA Team - 2013 Winter Road Blockade

Government Relations/Public Affairs Campaign of the Year

Gold


--  Canadian Tire Corporation - ACTIVE AT SCHOOL

Bronze


--  DDB Public Relations - ONGA Advocacy Campaign
--  Argyle Communications - MTO Transit Panel: Choices & Consequences

Investor/Financial Relations Campaign of the Year

Gold


--  Kaiser Lachance Communications - Purpose Investments - launch of
    corporate class funds

Bronze


--  Fleishman-Hillard - The Third Rail - Confronting our pension failures

10th Annual White Cashmere Collections

Gold


--  Veritas Communications/Microsoft Canada - Surface Has Landed
--  Narrative PR - Air Canada rouge - Countdown to Takeoff

Silver


--  APEX Public Relations Inc. - Nestle Skinny Cow Chocolate Launch: Get The
    Skinny
--  HTC Canada and Paradigm Public Relations - HTC One Launch in Canada
--  Strategic Objectives and Kellogg Canada - The All-Bran Tweet Shop

Bronze


--  DDB Public Relations - Subaru Forester Family Rally

Best Student PR Campaign of the Year

Gold


--  Centennial College - Spotlight: Horizons
--  Centennial College - #CANit2013

Silver


--  Centennial College - Phony Party

The Canadian Public Relations Society is a national professional organization focused on establishing and upholding educational and ethical standards in Public Relations. CPRS Toronto is one of the largest local societies with nearly 600 members. For more information, please visit: http://www.cprstoronto.com.


                       Special thanks to our sponsors:
                                 AVW TEL-AV
                                 Marketwired
                               Leger Marketing
                                  CNW Group
                               Canadian Press
                                   Cision
                                 News Canada
                                  Infomart

To view the photos accompanying this press release, please visit the following links:

http://www.marketwire.com/library/20140507-944512A800.jpg

http://www.marketwire.com/library/20140507-944512B800.jpg

http://www.marketwire.com/library/20140507-944512C800.jpg

http://www.marketwire.com/library/20140507-944512D800.jpg

http://www.marketwire.com/library/20140507-944512E800.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...