Welcome!

News Feed Item

CPRS Toronto Recognizes the Best Public Relations Campaigns at the 2014 ACE Awards

TORONTO, ONTARIO -- (Marketwired) -- 05/07/14 -- Editors Note: There are 5 photos accompanying this press release.

The Canadian Public Relations Society (CPRS) Toronto honoured the best in the city's PR industry this evening at the annual Achieving Communications Excellence (ACE) Awards Gala. Held at the Arcadian Court, the ceremony acknowledged and celebrated the accomplishment of PR professionals in Toronto and the GTA.

"The ACE Awards are a superb way to recognize the outstanding work created by the Toronto PR industry through its communications campaigns," said Maryjane Martin, chapter president, CPRS Toronto. "With so many exceptional submissions, this year's judging panel certainly had its work cut out for themselves in selecting the best of the best in Toronto PR."

The ACE Awards concluded with the presentation of the two most prestigious awards: Best PR Campaign of the Year and Best Creative PR Campaign of the Year. Edelman Canada and Ontario Graphite received top prize of PR Campaign of the Year for the strategic planning and execution of the Creating Community Partners and Advocates campaign and the Best Creative PR Campaign of the Year was awarded to Narrative PR for the innovation and creativity behind the Air Canada rouge - Countdown to Takeoff campaign.

"The ACE Award recipients are carefully selected by a judging panel of seasoned PR professionals," said Carolyn Schulz, ACE Awards chair, CPRS Toronto. "The ACE Awards draw their prestige from being awarded from a panel of Toronto's best and brightest PR practitioners."

The 2014 ACE Award recipients include:

Best PR Campaign

--  Edelman Canada and Ontario Graphite - Creating Community Partners and
    Advocates

Best Creative PR Campaign

--  Narrative PR - Air Canada rouge - Countdown to Takeoff

Leadership Awards

--  Lois Marsh Award: Vince Power
--  CPRS Toronto Volunteer of the Year: Sarah MacKenzie-Smith
--  CPRS Toronto Young PR Professional of the year: Natalie Preddie
--  CPRS Toronto Public Relations Student of the Year: Amanda Paterson

Media Relations - Budget Over $50,000

Gold

--  Edelman Canada and Kraft Canada - Kraft Hockey Goes On

Silver

--  Argyle Communications - The Breathe Right Sleep Pod Hotel Tour
--  NATIONAL Public Relations and Ford of Canada - The Ford F-150 Drive
    Program
--  NATIONAL Public Relations and Keurig Canada Inc. - Keurig + Pink Tartan:
    Creating the Perfect Cup
--  Fleishman-Hillard Toronto - Restore Our Anthem
--  Citizen Relations - Future Shop Holiday 2013
--  Edelman Canada - Knorr What's For Dinner?

Bronze

--  DDB Public Relations - autoTRADER.ca: The Better Way to Buy and Sell
    Cars Campaign
--  Canadian Tire Corporation - Canadian Tire Holiday 2013
--  Canadian Tire Corporation - Science of Winter Driving
--  McDonald's Restaurants of Canada Ltd. - National Hiring Day 2013
--  Unilever Canada and Edelman - Becel Heart of Truth
--  APEX Public Relations Inc. - Nestle Skinny Cow Chocolate Launch: Get The
    Skinny
--  APEX Public Relations Inc. - Walmart Canada - Mom of the Year Award
--  Veritas Communications/Microsoft Canada - Xbox One Launch
--  Citizen & Hyundai - Hyundai Hockey Helpers
--  Cowan & Company - Diane Keaton & L'Oreal Paris: Age Perfect
--  Bayer Canada and Citizen - Bayer: Tick Prevention for Dogs

Media Relations - Budget under $50,000

Gold

--  Argyle Communications - A Taste of Peanut Country
--  NATIONAL Public Relations - Phase 4 Films' Dead Before Dawn 3D Canadian
    Film Launch

Silver

--  Ford of Canada - Ford F-150 Drive Program
--  Tim Hortons & Paradigm Public Relations - Tim Hortons Camp Day
--  Argyle Communications - Saputo Presents Lydia's Italy Live
--  NATIONAL Public Relations - Heffel Fine Art Auction House Fall 2013
    Auction

Bronze

--  Canadian Tire Corporation - Only in Canada: The Canadian Tire Ice Truck
--  Paradigm PR & Energizer Canada - Sex in a canoe? Absolutely, we're
    Canadian
--  Randstad Canada and MSLGroup - Women Shaping
--  Edelman Public Relations - VAWK for eBay by Sunny Fong
--  Strategic Objectives and Ontario SPCA - Ontario SPCA Inaugural National
    Cupcake Day

Best Use of Special Events

Gold

--  NATIONAL Public Relations - SiriusXM Ontario Road Trip
--  Randstad Canada and MSLGroup - 2013 Randstad Award

Bronze

--  Strategic Objectives and Ontario SPCA - Ontario SPCA First National
    Cupcake Day
--  Strategic Objectives and Kruger Products - Air Canada rouge - Countdown
    to Takeoff
--  Anne Vranic - Global TV's launch of NBC series Chicago Fire
--  Narrative PR - Scotiabank SCENE - The Summer of FREE

Brand Development Campaign of the Year

Silver

--  McDonald's Restaurants of Canada Ltd. - National Hiring Day 2013

Bronze

--  Fleishman-Hillard - Lay's Do Us A Flavour
--  Citizen & Hyundai - Hyundai Hockey Helpers
--  Canadian Olympic Committee - #WeAreWinter

Employee Engagement / Internal Communications Campaign of the Year

Gold

--  Toronto Hydro - Toronto Hydro's Community Involvement - investing in a
    better city

Silver

--  DDB Canada - ShareDDB 2013
--  Ford of Canada - Ford JDRF Race for the Cure

Bronze

--  Vale Canada Limited - Vale in Canada: Long Harbour Completion Challenge
    (LHCC)

Community Relations Campaign of the Year

Gold

--  Edelman Canada & Ontario Graphite Ltd - Creating Community Partners &
    Advocates

Best Digital Campaign of the Year

Bronze

--  High Road Communication - Shop Small
--  Paradigm PR & Energizer Canada - Quattro for Women Truth or Dare
--  Seton & Reimagine PR - Seton Job Safety Videos
--  Toronto Hydro-Electric System Limited - Meet your new neighbour,
    Community Energy Storage

Crisis or Issues Management Campaign of the Year

Silver

--  Toronto Hydro - Ice Storm 2013: Dark T.O.
--  De Beers Canada ECA Team - 2013 Winter Road Blockade

Government Relations/Public Affairs Campaign of the Year

Gold

--  Canadian Tire Corporation - ACTIVE AT SCHOOL

Bronze

--  DDB Public Relations - ONGA Advocacy Campaign
--  Argyle Communications - MTO Transit Panel: Choices & Consequences

Investor/Financial Relations Campaign of the Year

Gold

--  Kaiser Lachance Communications - Purpose Investments - launch of
    corporate class funds

Bronze

--  Fleishman-Hillard - The Third Rail - Confronting our pension failures

10th Annual White Cashmere Collections

Gold

--  Veritas Communications/Microsoft Canada - Surface Has Landed
--  Narrative PR - Air Canada rouge - Countdown to Takeoff

Silver

--  APEX Public Relations Inc. - Nestle Skinny Cow Chocolate Launch: Get The
    Skinny
--  HTC Canada and Paradigm Public Relations - HTC One Launch in Canada
--  Strategic Objectives and Kellogg Canada - The All-Bran Tweet Shop

Bronze

--  DDB Public Relations - Subaru Forester Family Rally

Best Student PR Campaign of the Year

Gold

--  Centennial College - Spotlight: Horizons
--  Centennial College - #CANit2013

Silver

--  Centennial College - Phony Party

The Canadian Public Relations Society is a national professional organization focused on establishing and upholding educational and ethical standards in Public Relations. CPRS Toronto is one of the largest local societies with nearly 600 members. For more information, please visit: http://www.cprstoronto.com.

                       Special thanks to our sponsors:
                                 AVW TEL-AV
                                 Marketwired
                               Leger Marketing
                                  CNW Group
                               Canadian Press
                                   Cision
                                 News Canada
                                  Infomart

To view the photos accompanying this press release, please visit the following links:

http://www.marketwire.com/library/20140507-944512A800.jpg

http://www.marketwire.com/library/20140507-944512B800.jpg

http://www.marketwire.com/library/20140507-944512C800.jpg

http://www.marketwire.com/library/20140507-944512D800.jpg

http://www.marketwire.com/library/20140507-944512E800.jpg

Contacts:
For more information or to schedule an interview,
please contact:
Robin Smith
Lead, ACE Marketing/Communications
CPRS Toronto ACE Awards Committee
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean sep...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, discussed key challenges and solutions to powering a ride sharing and/or multimodal model in the age ...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.