|By Marketwired .||
|May 8, 2014 03:04 AM EDT||
BEVERLY HILLS, CA--(Marketwired - May 08, 2014) - FilmOn's CEO Alki David announced that FilmOn will guarantee the quality and placement of the online video ads that it runs for advertisers on the site. FilmOn will run only one online video ad per page and each ad will be featured in the large FilmOn player at the top of the page.
According to an eye-opening story in the New York Times, more than half of online video ads are not being seen by users due to poor placement or inferior player pages. This is creating outrage throughout media and at FilmOn.
David said, "We have always featured only one video ad per page and that ad has always been featured in the main player at the top of the page."
David added, "Going forward, we will guarantee our policy of one video ad per page. If we do not deliver on that promise, we will refund double the advertiser's investment in that campaign."
"Our advertisers and our global audience of 40 million unique users deserve a quality experience on the site," said Jeff Stern, head of sales and marketing. "This guarantee will ensure that advertisers get what they pay for."
According to eMarketer, online video generated $2.8 billion in advertising in 2013 and is projected to grow to $8 billion by 2016.
The guarantee will be in effect beginning June 1, 2014.
If you missed the New York Times article: "The Great Unwatched".
About FilmOn Networks:
Founded by Greek billionaire and media entrepreneur, Alki David, FilmOn is the world's number one free TV service and number one live TV app with 40 million downloads. FilmOn offers over 600 live TV channels including original programming, 600 video and audio podcasts from premium brands as well as over 90,000 video on demand titles at FilmOn.com and other destination sites online, including BattleCam.com. Last month the site's 40 million unique users generated 1.35 billion video streams. The service is available globally via computers, smartphones, tablets as well as the FilmOn App for iOS 7, Android, Windows 8 and IP-enabled set-top boxes and devices. With offices in Beverly Hills and London and data-centers in Los Angeles, London, and Geneva, FilmOn curates the best of free televised entertainment from around the globe. FilmOn TV is an Independent TV Broadcaster with stations in the UK (Sky Channel 292 and Freesat channel 410) and throughout the US.
For more information about the guarantee or about advertising in FilmOn contact:
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