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Cardlytics to Speak at Big Data Week Atlanta

Cardlytics, the leader in Card-Linked Marketing, will be speaking at Big Data Week Atlanta on Thursday, May 8, 2014. Craig Snodgrass, Cardlytics’ Chief Strategy Officer, will participate in a panel discussion entitled, “Big Data in Marketing Research.”

Marketing Research is facing both a challenge and an opportunity as Big Data technologies have entered the field, bringing new approaches to gaining customer insights and understanding consumer behavior. This informative roundtable discussion — which brings together thought leaders and industry experts from technology companies, research firms, and academia — will discuss trends, challenges, and opportunities in the research field.

 

• Session Title:

Big Data in Marketing Research
 

• Panel Speaker:

Craig Snodgrass, Chief Strategy Officer at Cardlytics
 

• Event:

Big Data Week Atlanta
 

• Event Website:

http://bigdataweek.com/2014/04/20/big-data-in-marketing-research-roundtable/

 

• Location:

Advanc-ED.org’s Offices, 9115 Westside Parkway, Alpharetta, GA 30009
 

• Date:

Thursday, May 8, 2014 at 8:00 am
 

About Big Data Week

Big Data Week is one of the most unique global platforms of interconnected community events focusing on the social, political, technological impacts of Data. It brings together a global community of data scientists, data technologies, data visionaries, and data businesses spanning six major commercial, financial, social, and technological sectors.

The festival connects a number of global cities through locally hosted meetups, events, networking functions, data visualization demo’s, debates, discussions, and hackathons. Events are designed to provide a platform to educate, inform and inspire – organized by people who are passionate and knowledgeable about data. We’re a self-organizing community where anyone is able to host and create an event during the festival, making the platform completely open and community driven.

About Cardlytics

Cardlytics is a leading advertising and technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, Lloyds Banking Group and others, the company has insight into consumer purchase behavior for ~70% of U.S. households and ~30% of U.K. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers, through their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

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