|By Business Wire||
|May 8, 2014 07:00 AM EDT||
Merkle (www.merkleinc.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced Merkle 5th Finger’s prominent rankings in a new report from Advertising Age magazine. The Agency Report 2014 places Merkle 5th Finger among the leaders in its 25 Largest U.S. Mobile-Marketing Agency rankings. Merkle 5th Finger’s 2013 US Mobile Marketing revenue totaled over $20 million, placing the company in the 17th position for the first time. The rankings were published in the April 28 issue of Advertising Age magazine (www.adage.com).
“Now that responsive design is being adopted by many enterprise websites, a new challenge has arisen for developers and website owners – how to ensure a fast and maintainable experience across all devices,” said Patrick Collins, SVP, digital agency group, Merkle. “We view speed as a critical component to a successful website experience, and are investing in features that not only improve site performance but maintenance and ease of deployment as well.”
Merkle, a technology enabled, data driven customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,100 employees, the privately held corporation is headquartered in Columbia, Maryland with additional offices in Boston; Chicago; Denver; Hagerstown; Little Rock; London; Minneapolis; Montvale, NJ; Nanjing; New York; Philadelphia; Pittsburgh; San Francisco and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
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