Welcome!

News Feed Item

Tobii Technology AB: Tobii Starts Shipping EyeX Controllers to Developers

Tobii Technology, the global leader in eye tracking, today announced that it has started to ship the Tobii EyeX Controller to developers who have pre-ordered the dev kit. The first batch will now be shipped to developers who want to integrate eye tracking into mainstream Windows applications and PC games. To celebrate the EyeX launch, Tobii is offering the dev kit for $95 through the end of May (regular price is $139).

Developers, start your eye-tracking engines

“With the Tobii EyeX dev kit, developers can unleash their creativity and start exploring eye tracking to harness completely new user experiences — experiences that are more natural, more intuitive and more fun,” said Oscar Werner, president of OEM Solutions. “We’re really excited to be delivering the Tobii EyeX dev kit to developers all over the world and to see how developers will use the dev kit to customize programs for the specific needs of their user groups and audiences.”

Developers can order the Tobii EyeX dev kit (http://www.tobii.com/en/eye-experience/) now for a special limited-time price of $95 with the code “HelloDev”. This promotion will run through the end of May.

Gaming will be first

As previously announced, Tobii has an agreement with SteelSeries that will launch the world’s first gaming eye tracker to consumers later this year. Several game studios are now in the process of creating eye tracking-enabled games. Tobii has also started working with independent developers to deliver third-party content for coming consumer devices and applications that are eye tracking-enabled. Among the pioneers are Son of Nor (http://youtu.be/OxxDjW0cS-Y) by stillalive studios (http://stillalive-studios.com/) and EyeAsteroids (http://fovealwizardry.com/eyeasteroids.shtml) by Foveal Wizardry, as well as Facebook and Photoshop extensions by 4tiitoo (http://www.4tiitoo.com/).

See examples of how game developers can utilize eye tracking in Tobii’s video 10 ways to use eye tracking in games (https://www.youtube.com/watch?v=UJEA9Z3SaUo&list=UUqaA8gq0zpmcq2MkvG50DXQ).

Out-of-the-box functionality for outside-the-box thinking

“Tobii EyeX offers massive opportunities for developers in many different segments to truly innovate and outpace their competitors. We see very large opportunities in ergonomics, health care, automotive, security, CAD/CAM and industry automation, to name just a few,” says Werner. “Imagine if, in addition to the mouse, you had another way to point to the screen. How would you evolve your user interface?”

The Tobii EyeX Controller is paired with the Tobii EyeX Engine (http://www.tobii.com/en/eye-experience/eyex/), a unique and powerful middleware that provides a set of predefined functions, such as calibration, and user interactions, which combine eye tracking with other modalities such as keyboard and touchpad (see demo (https://www.youtube.com/watch?v=oSo8fbZfHLk&list=UUqaA8gq0zpmcq2MkvG50DXQ)). This is a unique combination that makes it easy for developers to get started, allowing them to focus on the fun part of enhancing their app.

“With the EyeX dev kit, Tobii has turned what is generally seen as complex into something simple. This allows any developer to rapidly add eye-tracking capabilities to their application, while also ensuring that users get a consistent and intuitive user experience. We look forward to seeing what will come out of our growing community of developers,” said Werner.

About Tobii Technology

Tobii Technology is the global leader in eye tracking and is pioneering eye tracking in personal computing, has transformed research in many fields and enabled communication for thousands of people with special needs. The company develops and delivers core eye-tracking technology as well as comprehensive solutions for interaction and analytical applications. Tobii is headquartered in Sweden and operates through three divisions: Tobii OEM Solutions, Tobii Assistive Technology and Tobii Analysis Solutions with offices in the U.S., China, Germany, Japan, and Norway and a global network of resellers. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. www.tobii.com.

This information was brought to you by Cision http://news.cision.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.